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The 'Souvenir of Benidorm' postcard exhibition welcomes tourists from the seven Espais d'Art Urbà

The exhibition is made up of 77 postcards, many of them with images captured by local photographers and from the collections of the Municipal Archive

The 'Souvenir of Benidorm' postcard exhibition welcomes tourists from the seven Espais d'Art Urbà
The Department of Historical and Cultural Heritage is launching an exhibition these days with which “we welcome the thousands of tourists who visit us during Holy Week, through a story that begins and ends with them, because the holidays, our city and the tourists themselves are the protagonists of the postcards that make up this exhibition, which can already be seen in the seven Espais d'Art Urbà.”

It was launched by the councilor for the area, Ana Pellicer, who explained that 'Memory of Benidorm' is “an exciting journey of several decades through the transformation of the city and how it was promoted, claimed and shown to the world through of a communication tool as effective and direct as the postcard.”

Pellicer has delved into the fact that “long ago and for many decades, vacations were marked by sending postcards to family and friends and they used to get a card from the place where they had been happy those days.” “This gesture allowed Benidorm to be taken to many points in Spain and abroad; a Benidorm captured on many occasions by local photographers such as Quico Pérez Bayona, Simeón Nogueroles or Marvelli and transformed into a postcard by distribution companies such as Hermanos Galiana or Escudo de Oro”, he added.

The 77 postcards that make up 'Memory of Benidorm' come from the collections of the Municipal Archive and "for the first time they are exhibited together." Among the selection of postcards, a clear predominance of color "although there is also a small sample of black and white cards, with more folkloric elements."

Pellicer has highlighted that "despite the passage of decades, there are meeting points between that Benidorm and the current one, since the places and points selected for those postcards continue to be the most visited and photographed to this day." The Castell, the beaches, streets of the old town such as Carreró dels Gats or panoramic views from La Creu "were once a postal resource as they are now for the social media publications of those who visit us."

To the postcards with views of Benidorm "are added those published by the tourist accommodations, in which testimony was given of the facilities and services they offered to tourists, and which undoubtedly make up one of the curiosities of this exhibition."

'Memory of Benidorm' will be on display until after the summer in the Espais d'Art Urbá Els Tolls, Carrascos, Pont, Hispanitat, El Campo, Ponent and Castell.

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

Overview

This week across Benidorm, Altea, Albir, Finestrat, and La Nucía is mainly:

Weekly markets and street trading

Live music in bars and small venues

Early spring coastal tourism activity (boat trips, promenades)

Small cultural events and exhibitions

Gradual build-up toward May festivals in Benidorm

BENIDORM – Events and Activity

Markets and street life

Wednesday and Sunday main street markets (large general markets for clothing, food, and goods)
Old Town craft stalls operating in the evenings
Night markets becoming more active as tourist season builds

Cultural activity

Early preparations and signage for the Medieval Market coming soon in central Benidorm
Small pop-up performances in Old Town squares (musicians, street entertainment)

Nightlife and entertainment

Live music every night across the main strips (cover bands, tribute acts, karaoke)
DJ sets and bar entertainment increasing toward peak season
Rooftop bars and terrace venues reopening more consistently

Overall feel

Benidorm is in an active pre-summer phase with strong nightlife and steady tourist flow.

ALTEA – Cultural and coastal atmosphere

Old Town and culture
Art galleries and artisan shops open daily
Small exhibitions and cultural displays in local venues

Live music

Acoustic and low-key live music in bars around Old Town and seafront areas
Occasional weekend performances in Irish and cocktail bars

Sea activities

Boat trips operating from Altea harbour including:
Coastal cruises
Sunset sailing trips
Swimming stops depending on weather conditions

Overall feel

Quiet, scenic, and cultural with a strong focus on relaxation rather than nightlife.

ALBIR / ALFÀS DEL PI – Mixed expat and local activity

Markets

Friday weekly street market with food, clothing, and household goods
Nearby Sunday markets in Altea also attract visitors from the area

Live music

Regular pub and bar entertainment, especially in Irish and rock-themed venues
Weekly live bands and acoustic performances across multiple venues

Cultural venues

Casa de Cultura hosting small theatre events, exhibitions, and community activities
Regular local group meetings and social clubs

Overall feel

Balanced area with both relaxed daytime atmosphere and active evenings.

LA NUCÍA – Local and sporting focus

Markets

Sunday rastro (large flea market with antiques, tools, clothes, and food stalls)
Entertainment
Occasional live music in local bars, mostly weekends

Sports activity

Large sports complex hosting training camps, tournaments, and weekend events

Overall feel

Quiet residential town with activity concentrated around weekends and sports events.

FINESTRAT – Beach and market lifestyle

Markets

Tuesday and Saturday markets in La Cala area with a mix of local produce and goods

Beachfront activity

Beach bars and restaurants increasingly open in the evenings
Sunset dining season beginning again

Entertainment

Low-key live music in beachfront bars rather than organised events

Overall feel

Relaxed coastal town focused on beach life and casual evenings.

OVERALL SUMMARY

Benidorm: busiest area with nightlife, markets, and entertainment

Altea: cultural, scenic, and relaxed

Albir / Alfàs del Pi: balanced mix of live music and expat social life

La Nucía: local, quiet, and sports-focused

Finestrat: beach-oriented and low-key

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The 'Souvenir of Benidorm' postcard exhibition welcomes tourists from the seven Espais d'Art Urbà

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

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