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The Valencian Community Brings Hispanic Heritage Day to the United Kingdom

The Valencian Community has starred in Hispanic Heritage Day (the National Holiday of Spain) in the United Kingdom. The Generalitat Valenciana, together with the Alicante Chamber of Commerce, through the Council of Chambers, have collaborated with the Spanish Embassy in London to offer the tasting cocktail that was served today in the British capital on the occasion of Hispanic Heritage Day .

The reception at the Embassy brought together 600 guests, including professionals and the media. The three Michelin Star chef Quique Dacosta has prepared paella and seafood rice through showcooking. Attendees have also been able to taste Valencian wines and oils, horchata and fartons and typical desserts from our land made with Xixona nougat and Valencian citrus fruits.

The Minister of Innovation, Industry, Commerce and Tourism Nuria Montes has attended this official reception of the Embassy together with the Valencian delegation traveling to the United Kingdom.

Montes is leading a trade mission to this country this week to visit London and Edinburgh. The councilor highlighted that "the British market is fundamental for our destination and the actions carried out during these days in London are a preview of the intense activity and presence that the Valencian Community will have at the World Travel Market fair in a few weeks."

The Tourism Minister has announced that tomorrow a special promotion will take place in Edinburgh to publicise the destination through an action that will bring the beach closer to citizens.

The head of Turisme travels with the regional secretary of Industry, Felipe Carrasco; the Councilor for Tourism of the Valencia City Council, Paula Llobet; representatives of the Council of Chambers of the Valencian Community, accompanied by a wide representation of businessmen and tourism entities of the Valencian Community, such as APHA, Hosbec and Visit Benidorm, among others.

British market

The United Kingdom is the main source market for foreign tourism for the Valencian Community, and during this year, it has accumulated an increase of 16.5% compared to the previous year, with the notable arrival of more than 1.43 million English people from January to July 2023, according to the latest published Frontur data. Furthermore, the British have spent a total of 1.45 million euros on our destination during the first seven months of the year.

🌴 What's On Across the Costa Blanca

Benidorm & Surrounding Areas | 6–12 July 2026

The Costa Blanca is in full summer swing, with another busy week of sunshine, festivals, sporting events and family entertainment across Benidorm, Altea, Villajoyosa, Finestrat, La Nucía and L'Alfàs del Pi.

With schools now breaking up across Europe and visitor numbers increasing, beaches, attractions, markets and nightlife are all operating at peak season.

☀️ Benidorm

Beaches & Summer Fun

Benidorm's Blue Flag beaches continue to welcome thousands of visitors each day with full summer services.

Activities include:

Parasailing and jet ski adventures
Boat trips to Benidorm Island
Paddleboarding and kayaking
Beach volleyball
Open-air fitness classes
Family beach activities

New Attraction

Visitors can now take photos at Benidorm's brand-new giant seafront letters, created from 170kg of recycled fishing nets, located on the Tamarindos Promenade.

Costa Blanca Cup 2026

The international youth football tournament continues across Benidorm and the Marina Baixa, bringing together:

319 teams
34 countries
Thousands of players, coaches and supporters
Matches are being played throughout the week in Benidorm, Altea, La Vila Joiosa, La Nucía, Finestrat, L'Alfàs del Pi and Calpe.

Entertainment & Nightlife

Live tribute shows every evening
Comedy, cabaret and karaoke
Beach clubs and rooftop bars
Live DJs along Levante and Poniente
Sunset boat parties
Summer club nights

🌿 Albir & L'Alfàs del Pi

Award-Winning Nature

The Albir Lighthouse Trail, recently named Spain's Best Blue Trail 2026, remains one of the Costa Blanca's most popular walks.

Visitors can enjoy spectacular views across the Serra Gelada Natural Park.

Things To Do

Guided nature walks
Cycling routes
Outdoor fitness
Beachfront restaurants
Evening live music
International community events

🍫 Villajoyosa

Colourful Coastal Heritage

La Vila Joiosa continues to attract visitors with its colourful seafront and historic centre.

Popular attractions include:

Chocolate museum visits
Factory tours
Artisan markets
Historic Old Town walks
Beachfront restaurants
Live music
Summer gastronomy events continue throughout July.

🏟️ La Nucía

Sports & Family Activities

The Camilo Cano Sports City remains busy with:
National and international training camps
Community fitness programmes
Youth sporting events
Outdoor exercise sessions

Family activities

Local summer cultural events and evening entertainment continue throughout the municipality.

🌅 Finestrat

Outdoor Adventures

The warm weather makes Finestrat one of the area's top destinations for outdoor activities.

Popular choices include:
Hiking Puig Campana
Guided countryside walks
Scenic village tours
Mountain biking
La Cala beach days
Shopping & Dining
La Marina Shopping Centre summer promotions
Beachfront restaurants
Evening shopping
Outdoor terraces

🎭 Altea

Arts & Culture

Altea continues its lively summer programme with:
Artisan markets
Art galleries
Live jazz
Acoustic concerts
Cultural events around Plaza de la Iglesia

New This Week

Altea has launched a special summer police operation, increasing patrols across beaches, the Old Town and tourist areas to help keep residents and visitors safe throughout the busy holiday season.

Coastal Experiences
Catamaran cruises
Sunset sailing trips
Seafront dining
Photography workshops

📅 Coming Up

Costa Blanca Cup finals approach
Outdoor concerts continue across the Marina Baixa
More beach entertainment throughout July
Summer fiestas gathering momentum
Markets, family activities and evening events across the region
Tourist attractions operating extended opening hours

Quick Summary

⚽ Costa Blanca Cup continues across the region

📸 New giant Benidorm letters now open on Tamarindos Promenade

🏖️ Beaches, water sports and boat trips in full swing

🌿 Albir Lighthouse Trail remains Spain's Best Blue Trail

🍫 Villajoyosa's heritage attractions continue to draw visitors

👮 Altea launches enhanced summer police patrols

🎶 Live music, nightlife and outdoor dining across the Costa Blanca

☀️ Peak summer holiday season is now underway

🌤️ Weather Outlook

Expect another week of hot, settled weather.

🌡️ Daytime temperatures: 30°C–34°C

🌙 Evening temperatures: 23°C–26°C

Perfect conditions for beach days, sightseeing, outdoor dining and evening entertainment. Remember to stay hydrated, wear sunscreen and avoid prolonged exposure during the hottest part of the afternoon.