HOSBEC 's BigData department launches the HOTEL MONITOR 2024 report , based on the hotel survey data published monthly by the National Institute of Statistics. With the publication of the December data, the Valencian Community closes 2024 with more than 31 million overnight stays and more than 9.7 million travelers staying in hotel establishments . Figures that increase the data from last year 2023 by 7% and 3.2% respectively.
Domestic tourism remains key, accounting for 55.4% of travellers . However, the international market has grown significantly this year, recording an increase of 9.1% . In addition, foreign visitors are staying longer, with an average stay of 3.6 days , which has boosted their overnight stays to 15.8 million , thus surpassing those of domestic tourists (+15.2 million).
Looking further into the range of international origins, the top 3 of travellers is occupied by the British market, followed by the French and Italian markets , with the former accounting for 29.3% of the total international market. As regards overnight stays, Dutch tourists are in second place, with almost one million overnight stays per year, with an average stay of 3.7 days.
The province of Alicante has welcomed more than 4.8 million tourists , consolidating its position as the preferred destination within the Valencian Community. Benidorm, with a hotel offer that reaches 43,000 places on average annually , has been the final destination for 48.7% of tourists in Alicante . This enclave has registered more than 2.3 million travelers , improving by 5.4% compared to 2023 , thanks especially to the 11% increase in international tourists , who generate 7 of the 11.5 million overnight stays at the destination.
Although the meteorological catastrophe of the DANA put a brake on tourist activity in the affected areas in the province of Valencia, it is true that the good pace acquired in the previous months has managed to maintain the data with respect to the previous year. Thus, the province accounts for 37.8% of the total number of guests in the Valencian Community who stay overnight in hotels (more than 3.6 million), with 54.8% of travellers of national origin and 45.2% international, with an increase of 6.6% being detected in the latter.
On the other hand, the city of Valencia, with more than 2 million travellers, continues to demonstrate once again its heterogeneity of nationalities , with a greater volume of international guests (56.9%), who account for more than 3.3 million overnight stays compared to the 1.6 million domestic tourists.
As for the province of Castellón, it welcomes more than 1.2 million people in its hotels, also increasing its 2023 record by 4.7%, mostly due to national guests who represent 80% with more than 3 million overnight stays. However, it should be noted that although the volume of international guests is lower than in the rest of the provinces, this 2023 has increased its score by almost 20,000 more travelers (+8.7%).
In this context of recovery and growth, the hotel industry in the Valencian Community has shown greater activity in 2024, with an annual average of 1,070 available accommodations , totaling 133,500 places and employing an average workforce of 17,500 workers , improving previous figures by 5.2%.
Hotel profitability and economic data
In terms of billing, the average rate per occupied room (ADR) in the Valencian Community reached 102 euros in 2024, an improvement compared to 95.32 euros in 2023 , although still below the national average of 121.53 euros .
By province, Alicante led with an ADR of 104.3 euros , also being the one that grew the most compared to the previous year (+7.1 euros). Valencia and Castellón registered rates of 102.9 euros and 87.2 euros , respectively.
In the tourist areas analysed, Valencia stands out with a rate in line with the national rate of 120.35 euros , followed by Alicante with 109.7 euros and Benidorm with 105.2 euros. However, compared to the prices of 2023, it is Alicante that shows the greatest increase, with Benidorm and Elche in the following positions.
The average daily revenue per room (RevPar) reflects a wider gap with respect to the national average. While in Spain it stands at 84.57 euros , in the Valencian Community it reaches 71.41 euros , with a difference of 13.2 euros . At the provincial level, Alicante ( 75.4 euros ) and Valencia ( 73.9 euros ) show similar figures, with a growth of 8 euros compared to 2023 .
Finally, as a noteworthy fact, the tourist spots of both Valencia and Alicante exceed the national average with a RevPar of 93.9 euros and 85.3 euros respectively. In addition, Alicante is also the one that experiences the greatest growth, adding 12.55 euros to the revenue per room in 2023.