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The Valencian Community records its best international tourism data for the third consecutive month

In March, the Valencian Community increased the arrival of foreign tourists by 25% year-on-year and tourist spending by 30%, according to surveys published by the INE

During the month of March, the Valencian Community received a total of 826,970 foreign tourists, a figure that represents a year-on-year increase of 25.2%. In addition, tourist spending in the month of March amounts to a total of 1,030 million euros, 30.1% more than that registered in the same month of 2023.

This is shown by the surveys published this Friday by the INE regarding Tourist Movements in the Border (Frontur) and the Tourist Expenditure Survey (Egatur).

The Egatur survey also shows that last March the average expenditure per tourist amounted to 1,246 euros, increasing by 3.9% year-on-year, and the average daily expenditure stood at 131 euros, 1.7% higher than that recorded in March. of 2023.

First quarter results 2024

Regarding the data accumulated in the first quarter, the Frontur survey shows that the Valencian Community received a total of 2,030,158 foreign tourists, 25.1% more than in the same period of 2023, above the national average (17 .7%).

Regarding the expenditure made by foreign tourists who visited the Valencian Community during the first three months of 2024, it should be noted that it reached 2,588 million euros, a figure that represents an increase of 33.1% compared to the same period in 2023.

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

Overview

This week across Benidorm, Altea, Albir, Finestrat, and La Nucía is mainly:

Weekly markets and street trading

Live music in bars and small venues

Early spring coastal tourism activity (boat trips, promenades)

Small cultural events and exhibitions

Gradual build-up toward May festivals in Benidorm

BENIDORM – Events and Activity

Markets and street life

Wednesday and Sunday main street markets (large general markets for clothing, food, and goods)
Old Town craft stalls operating in the evenings
Night markets becoming more active as tourist season builds

Cultural activity

Early preparations and signage for the Medieval Market coming soon in central Benidorm
Small pop-up performances in Old Town squares (musicians, street entertainment)

Nightlife and entertainment

Live music every night across the main strips (cover bands, tribute acts, karaoke)
DJ sets and bar entertainment increasing toward peak season
Rooftop bars and terrace venues reopening more consistently

Overall feel

Benidorm is in an active pre-summer phase with strong nightlife and steady tourist flow.

ALTEA – Cultural and coastal atmosphere

Old Town and culture
Art galleries and artisan shops open daily
Small exhibitions and cultural displays in local venues

Live music

Acoustic and low-key live music in bars around Old Town and seafront areas
Occasional weekend performances in Irish and cocktail bars

Sea activities

Boat trips operating from Altea harbour including:
Coastal cruises
Sunset sailing trips
Swimming stops depending on weather conditions

Overall feel

Quiet, scenic, and cultural with a strong focus on relaxation rather than nightlife.

ALBIR / ALFÀS DEL PI – Mixed expat and local activity

Markets

Friday weekly street market with food, clothing, and household goods
Nearby Sunday markets in Altea also attract visitors from the area

Live music

Regular pub and bar entertainment, especially in Irish and rock-themed venues
Weekly live bands and acoustic performances across multiple venues

Cultural venues

Casa de Cultura hosting small theatre events, exhibitions, and community activities
Regular local group meetings and social clubs

Overall feel

Balanced area with both relaxed daytime atmosphere and active evenings.

LA NUCÍA – Local and sporting focus

Markets

Sunday rastro (large flea market with antiques, tools, clothes, and food stalls)
Entertainment
Occasional live music in local bars, mostly weekends

Sports activity

Large sports complex hosting training camps, tournaments, and weekend events

Overall feel

Quiet residential town with activity concentrated around weekends and sports events.

FINESTRAT – Beach and market lifestyle

Markets

Tuesday and Saturday markets in La Cala area with a mix of local produce and goods

Beachfront activity

Beach bars and restaurants increasingly open in the evenings
Sunset dining season beginning again

Entertainment

Low-key live music in beachfront bars rather than organised events

Overall feel

Relaxed coastal town focused on beach life and casual evenings.

OVERALL SUMMARY

Benidorm: busiest area with nightlife, markets, and entertainment

Altea: cultural, scenic, and relaxed

Albir / Alfàs del Pi: balanced mix of live music and expat social life

La Nucía: local, quiet, and sports-focused

Finestrat: beach-oriented and low-key

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The Valencian Community records its best international tourism data for the third consecutive month

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

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