


The Valencian Community has registered a new record of foreign tourist arrivals for the first half of the year with 5,309,844 international tourists, 19.9% more than in the same period in 2023; and a record outlay of 6,436 million euros, which represents a year-on-year increase of 28%, one of the highest recorded at national level.
The market that has contributed most to this increase in accumulated foreign spending in the Valencian Community has been the British market, which has spent 1,578 million euros up to June, 33% more than in the same half of the previous year. This is followed by the Nordic market, which has spent 767.3 million euros, 37.4% more, and France, which, with 703.2 million euros spent, has increased its spending by 17.6% year-on-year.
This is evident from the results of the surveys published this Friday by the INE, and referring to Tourist Movements at the Border (Frontur) and the Tourist Expenditure Survey (Egatur).
These are the best results in the entire historical series, thus continuing the upward trend in foreign tourism in recent months. From January to June, each visitor spent an average of 1,212 euros in the Valencian Community, 6.6% more than the previous year, with an average stay of 9.3 days, 4.3% higher than in 2023. The average daily expenditure stands at 130 euros, which represents a year-on-year growth of 2.3%.
The regional minister for Innovation, Industry, Trade and Tourism, Nuria Montes, considered these figures to be “support for the policies developed by the Government of Carlos Mazón” and stated that the increase in spending “shows a qualitative leap in our tourism after a few years in which the Valencian Community had lost its competitive position among Spanish tourist regions”. “Our success is not measured by volume, but by how the spending of foreign tourists is increasing”, she added.
Tourist arrivals by markets
By market, the most important nationality for the Valencian Community continues to be the United Kingdom, with the arrival of 1,419,811 Britons in the first half of the year, 18.7% more than in 2023.
France is next with 823,189 tourists, 18% more than in the same period last year; the Nordic countries with 487,095 tourists, 22.6% more than in the same period last year; and the Netherlands, with 397,308 visitors, representing a growth of 17.3%.
June month results
In June alone, international tourists visited the Valencian Community to the tune of 1,120,102, an increase of 19.5% year-on-year; and spent 1,403 million euros, which represents an increase of 26.3% compared to June last year. In this same month, each visitor spent an average of 1,253 euros, 5.7% more; and spending per day reached 132 euros, 2.7% more year-on-year. The length of stay for the majority of tourists was 9.5 days with 10.6 million overnight stays, which represents an increase of 23% compared to June 2023.
By market, the main emitters were the British, French and Nordic countries, the latter with a significant year-on-year increase of 41.2%. Arrivals of Italians rose in June by 25.2% and those of Germans by 3%.
BENIDORM: Major Music Festival Returns for 2026
The city of Benidorm is preparing for another busy summer season with the return of the Indiverso Festival, scheduled for 18 July 2026 at the SkyFest venue. Organisers say the event will feature leading indie artists and DJs and is expected to attract thousands of visitors to the resort.
Local officials say the festival forms part of a broader cultural programme aimed at strengthening Benidorm’s reputation as one of Spain’s leading entertainment destinations.
Meanwhile, the city continues to promote its Poniente district redevelopment, with luxury residential towers and smart-city infrastructure positioning the area as a premium investment location on the Costa Blanca.
LA NUCÍA: International Rally Event Returns
Motorsport fans will soon be heading to La Nucía as the Rallye La Nucía Mediterráneo prepares to return to the region. The rally is considered one of the most exciting sporting events on the Costa Blanca calendar and attracts drivers and spectators from across Europe.
Local authorities expect the event to provide a significant boost to tourism and hospitality businesses across the Marina Baixa region.
ALTEA: Cultural Events Continue to Draw Visitors
The coastal town of Altea continues to maintain its reputation as one of the Costa Blanca’s cultural hubs, hosting exhibitions and concerts throughout the year. Recent cultural programmes include art exhibitions and music performances at local cultural centres designed to promote local artists and international talent.
The town’s historic old quarter and arts scene remain key attractions for both tourists and residents.
ALFAZ DEL PI: Infrastructure Updates and Community Notices
Residents in L'Alfàs del Pi have been notified of scheduled maintenance works affecting electricity supplies in some neighbourhoods this week as part of routine infrastructure upgrades.
Local authorities say the work is necessary to improve reliability across the area’s expanding residential zones.
FINESTRAT: Continued Growth in Property Demand
The municipality of Finestrat continues to see strong interest from international property buyers, particularly those seeking homes close to Benidorm’s beaches while living in a quieter setting.
Analysts say the wider Costa Blanca property market remains attractive to foreign buyers, though the market has become more selective and data-driven as investors look for long-term value.
Local planners say residential development in the area continues to expand alongside tourism and commercial infrastructure.
REGIONAL: Festivals and Spring Celebrations Begin
Across the wider Costa Blanca North, towns are preparing for traditional spring celebrations including Fallas festivals, which bring fireworks, music, and cultural parades to communities throughout the region.
These events mark the start of the region’s busy tourism season, with visitors expected to arrive in large numbers over the coming months.
That’s your Costa Blanca update — all the news you need to stay informed this week. Stay tuned for regular updates!



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