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The Valencian Community surpasses the 2019 data, recording more than 9.4 million travelers in hotels during 2023

 

• The trend of short-stay trips reduces the volume of hotel overnight stays by 2.1%, registering 29.1 million
• Profitability indicators take a leap and improve pre-pandemic levels by 24%

 

The BigDataHosbec department   has already published its monitor report on hotel activity for the year 2023 as well as the main economic parameters of hotel profitability.

The hotel sector is in luck and this 2023 is a clear reflection of tourism consolidation. The Valencian Community rounds off the year with more than 9.4 million travelers , 0.9% more than in 2019, highlighting from this data the increase in international travelers that is close to 4 million with a growth of 5.4% .

 

More than 4.6 million tourists staying in hotels go to the province of Alicante , with 48.5% of them being Benidorm as their last destination . The capital of the Costa Blanca, with an average annual capacity of 41,700 seats, has received more than 2.2 million travelers , improving registrations by 4.1% thanks, above all, to the impact of the international market (52% of the total ), which also increases by 10.1%.

 

The province of Valencia, which accounts for 38.6% of the total number of guests in the Valencian Community who spend the night in hotels (more than 3.6 million), has 57% of travelers of national origin, detecting an increase in these by 8 ,2%. On the other hand, the city of Valencia, with more than 2 million travelers, continues to demonstrate once again its heterogeneity of nationalities , with a greater volume of international guests (53%). 

 

The province of Castellón receives more than 1.1 million in its hotels, its main driver of activity being the domestic traveler, who represents 80%. However, it should be noted that although the volume of international travelers is lower than in the rest of the provinces, this 2023 has increased its scoreboard by more than 17,000 travelers (+8.1%).

 

The preference for shorter trips is manifested in the reduction of the days of stay, which directly affects the total volume of overnight stays in the Valencian Community, which are reduced by 2.1%, recording  more than 29 at the end of the year, 1 million. This trend is accentuated, above all, in destinations and areas with a high vacation component, as is the case of the Costa Blanca, which reduces its overnight stays by 3.4% or Benidorm , where they decrease by 4.8%, finally approaching 10. 8 million.  

 

The opposite occurs in the province of Valencia where the stay is maintained and the increase in travelers also reports an improvement in the volume of overnight stays that adds up to 5% more than in 2019 with more than 8.4 million overnight stays . Valencia city , with an average stay of 2.2 days, is characterized by being a “city break” destination and increases overnight stays by 7.6%, strengthening both the domestic and international markets and finally scoring  more than 4.6 overnight stays in 2023.

 

Employed personnel

The average workforce assigned to the hotel sector improves the 2019 data with a count of 16,746 average workers in the Valencian Community . The tourist areas and destinations with the greatest hotel activity and with the greatest accommodation capacity record the best data on employed personnel. Even so, it should be noted that the search for professionals who want to work in the sector continues to be arduous , and must be counteracted and bet more than ever on a training offer that encourages specialization.

Economic data and hotel profitability

Although the Valencian Community continues to be below the national indicators, it is true that the records for 2023 take a leap and improve pre-pandemic levels by 24% , reaching average rates (ADR) of €95.2 and RevPar of €65. .

 

Alicante and Valencia city are in the lead with average rates of €114 and €101.4, representing an increase of 32% and 31%, followed in third place by Benidorm with an average of €96 and a growth of 25%.

These data directly influence the income per room (RevPar) in which the city of Valencia takes the lead with €90.8 on average and a growth of 35.6% compared to 2019. In the following positions are Alicante city with €73.4 on average (28.5%) and Benidorm €70.8 (19.7%).

 

It is important not to forget that these increases are associated with the increase in energy, labour and raw material costs that the tourism sector has faced throughout 2023.