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The X Outlet Fair starts in Benidorm with around twenty shops and high public participation

The plaza de Sus Majestades los Reyes de España, where the Benidorm City Council is located, will host a new edition of the Outlet Fair this Friday, organized by the Independent Association of Merchants of Benidorm and the Region, AICO, in collaboration with the Department of Trade. The mayor of the city, Toni Pérez, participated this afternoon in the official opening of the fair along with the president of AICO, Raúl Parra, and other members of the merchants' group and the Municipal Corporation.

After taking a tour of all the exhibitors in which around twenty local companies participate, the mayor highlighted the “satisfaction of all the merchants with how these first hours of the fair are going and the high public participation and sales volume. ”. Toni Pérez has encouraged the residents of Benidorm and other parts of the region and the province of Alicante to attend this event, which he has defined as “a benchmark at the regional level for what a trade fair is.” Likewise, the mayor of Benidorm has also trusted that this “satisfaction with the public attendance in the first stages of the fair will be maintained throughout the weekend and will allow us to break a record in sales, attendance and billing.”

About twenty local establishments participate in the edition, exhibiting their 'stock' spread across about 30 tents until next Sunday. The products cover a wide commercial range: from fashion or footwear to sporting goods, household appliances, textiles or home goods. All of this to “be able to empty our warehouses for the Christmas campaign, so all items for sale will have a minimum discount of 50%,” recalled the president of AICO, Raúl Parra.

Both today and tomorrow Sunday, the fair's hours will be extended between 10:30 a.m. and 9:30 p.m., while on Sunday it will also open from 10:30 a.m. but the closing time will be brought forward to 8 p.m. During this time, in addition to the products at discounted prices, the public will also find children's inflatables and a bar, which will be managed by the Comissió de Festes Majors Patronals.

Among the main novelties this year, people who make their purchases in any of the establishments at the fair will obtain one hour of free parking in the Municipal Parking of l'Aigüera for the purchases they make, thanks to the collaboration of the Benidorm City Council with this event.

🌴 What's On Across the Costa Blanca

Benidorm & Surrounding Areas | 6–12 July 2026

The Costa Blanca is in full summer swing, with another busy week of sunshine, festivals, sporting events and family entertainment across Benidorm, Altea, Villajoyosa, Finestrat, La Nucía and L'Alfàs del Pi.

With schools now breaking up across Europe and visitor numbers increasing, beaches, attractions, markets and nightlife are all operating at peak season.

☀️ Benidorm

Beaches & Summer Fun

Benidorm's Blue Flag beaches continue to welcome thousands of visitors each day with full summer services.

Activities include:

Parasailing and jet ski adventures
Boat trips to Benidorm Island
Paddleboarding and kayaking
Beach volleyball
Open-air fitness classes
Family beach activities

New Attraction

Visitors can now take photos at Benidorm's brand-new giant seafront letters, created from 170kg of recycled fishing nets, located on the Tamarindos Promenade.

Costa Blanca Cup 2026

The international youth football tournament continues across Benidorm and the Marina Baixa, bringing together:

319 teams
34 countries
Thousands of players, coaches and supporters
Matches are being played throughout the week in Benidorm, Altea, La Vila Joiosa, La Nucía, Finestrat, L'Alfàs del Pi and Calpe.

Entertainment & Nightlife

Live tribute shows every evening
Comedy, cabaret and karaoke
Beach clubs and rooftop bars
Live DJs along Levante and Poniente
Sunset boat parties
Summer club nights

🌿 Albir & L'Alfàs del Pi

Award-Winning Nature

The Albir Lighthouse Trail, recently named Spain's Best Blue Trail 2026, remains one of the Costa Blanca's most popular walks.

Visitors can enjoy spectacular views across the Serra Gelada Natural Park.

Things To Do

Guided nature walks
Cycling routes
Outdoor fitness
Beachfront restaurants
Evening live music
International community events

🍫 Villajoyosa

Colourful Coastal Heritage

La Vila Joiosa continues to attract visitors with its colourful seafront and historic centre.

Popular attractions include:

Chocolate museum visits
Factory tours
Artisan markets
Historic Old Town walks
Beachfront restaurants
Live music
Summer gastronomy events continue throughout July.

🏟️ La Nucía

Sports & Family Activities

The Camilo Cano Sports City remains busy with:
National and international training camps
Community fitness programmes
Youth sporting events
Outdoor exercise sessions

Family activities

Local summer cultural events and evening entertainment continue throughout the municipality.

🌅 Finestrat

Outdoor Adventures

The warm weather makes Finestrat one of the area's top destinations for outdoor activities.

Popular choices include:
Hiking Puig Campana
Guided countryside walks
Scenic village tours
Mountain biking
La Cala beach days
Shopping & Dining
La Marina Shopping Centre summer promotions
Beachfront restaurants
Evening shopping
Outdoor terraces

🎭 Altea

Arts & Culture

Altea continues its lively summer programme with:
Artisan markets
Art galleries
Live jazz
Acoustic concerts
Cultural events around Plaza de la Iglesia

New This Week

Altea has launched a special summer police operation, increasing patrols across beaches, the Old Town and tourist areas to help keep residents and visitors safe throughout the busy holiday season.

Coastal Experiences
Catamaran cruises
Sunset sailing trips
Seafront dining
Photography workshops

📅 Coming Up

Costa Blanca Cup finals approach
Outdoor concerts continue across the Marina Baixa
More beach entertainment throughout July
Summer fiestas gathering momentum
Markets, family activities and evening events across the region
Tourist attractions operating extended opening hours

Quick Summary

⚽ Costa Blanca Cup continues across the region

📸 New giant Benidorm letters now open on Tamarindos Promenade

🏖️ Beaches, water sports and boat trips in full swing

🌿 Albir Lighthouse Trail remains Spain's Best Blue Trail

🍫 Villajoyosa's heritage attractions continue to draw visitors

👮 Altea launches enhanced summer police patrols

🎶 Live music, nightlife and outdoor dining across the Costa Blanca

☀️ Peak summer holiday season is now underway

🌤️ Weather Outlook

Expect another week of hot, settled weather.

🌡️ Daytime temperatures: 30°C–34°C

🌙 Evening temperatures: 23°C–26°C

Perfect conditions for beach days, sightseeing, outdoor dining and evening entertainment. Remember to stay hydrated, wear sunscreen and avoid prolonged exposure during the hottest part of the afternoon.