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The X Outlet Fair starts in Benidorm with around twenty shops and high public participation

The plaza de Sus Majestades los Reyes de España, where the Benidorm City Council is located, will host a new edition of the Outlet Fair this Friday, organized by the Independent Association of Merchants of Benidorm and the Region, AICO, in collaboration with the Department of Trade. The mayor of the city, Toni Pérez, participated this afternoon in the official opening of the fair along with the president of AICO, Raúl Parra, and other members of the merchants' group and the Municipal Corporation.

After taking a tour of all the exhibitors in which around twenty local companies participate, the mayor highlighted the “satisfaction of all the merchants with how these first hours of the fair are going and the high public participation and sales volume. ”. Toni Pérez has encouraged the residents of Benidorm and other parts of the region and the province of Alicante to attend this event, which he has defined as “a benchmark at the regional level for what a trade fair is.” Likewise, the mayor of Benidorm has also trusted that this “satisfaction with the public attendance in the first stages of the fair will be maintained throughout the weekend and will allow us to break a record in sales, attendance and billing.”

About twenty local establishments participate in the edition, exhibiting their 'stock' spread across about 30 tents until next Sunday. The products cover a wide commercial range: from fashion or footwear to sporting goods, household appliances, textiles or home goods. All of this to “be able to empty our warehouses for the Christmas campaign, so all items for sale will have a minimum discount of 50%,” recalled the president of AICO, Raúl Parra.

Both today and tomorrow Sunday, the fair's hours will be extended between 10:30 a.m. and 9:30 p.m., while on Sunday it will also open from 10:30 a.m. but the closing time will be brought forward to 8 p.m. During this time, in addition to the products at discounted prices, the public will also find children's inflatables and a bar, which will be managed by the Comissió de Festes Majors Patronals.

Among the main novelties this year, people who make their purchases in any of the establishments at the fair will obtain one hour of free parking in the Municipal Parking of l'Aigüera for the purchases they make, thanks to the collaboration of the Benidorm City Council with this event.

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

Regional overview: steady pre-summer momentum

Across the Costa Blanca, including Benidorm, Altea, L’Alfàs del Pi (Albir), La Nucía and Finestrat, the region is entering a strong early-season phase with increasing visitor numbers, expanding nightlife, and a growing calendar of small cultural and leisure events ahead of the main summer period.

Markets, live music, coastal tourism and community events continue to dominate activity this week, alongside ongoing infrastructure improvements such as new sustainability and mobility projects.

BENIDORM – Markets, nightlife and tourism growth

Weekly street markets in Benidorm remain a key attraction, including Wednesday and Sunday general markets offering food, clothing and local goods.

The Old Town continues to host craft stalls and informal street entertainment, while evening activity is increasing as the summer season approaches.

Live music is now a nightly feature across main entertainment zones, with tribute acts, DJs and bar performances contributing to strong visitor activity.

Tourism officials also note continued preparation for upcoming seasonal events, including the build-up toward traditional spring and early summer festivals.

ALTEA – Culture and coastal leisure

Altea continues to focus on cultural tourism and relaxation, with art galleries, artisan shops and small exhibitions operating throughout the Old Town.

Live acoustic performances and low-key entertainment are taking place across seafront bars, while boat excursions from Altea harbour are operating regular coastal and sunset sailing routes depending on weather conditions.

ALBIR / L’ALFÀS DEL PI – Community events and live music

L'Alfàs del Pi and the Albir area maintain a steady mix of expat and local activity.

Weekly Friday markets remain popular, while Irish pubs and live music venues continue to host regular bands and acoustic performances.

The Casa de Cultura is also hosting community exhibitions, theatre and social events throughout the week.

LA NUCÍA – Sports and weekend activity

La Nucia continues to centre around sports tourism, with its major sports complex hosting training camps and competitive events.

The Sunday rastro flea market remains a key attraction, drawing visitors from across the region.

FINESTRAT – Coastal leisure and markets

Finestrat is experiencing growing beachfront activity as beach bars and restaurants reopen for the warmer season.

Markets in La Cala continue on Tuesdays and Saturdays, offering local produce and artisan goods, while sunset dining and relaxed evening entertainment are becoming more frequent.

VILLAJOYOSA – Culture, coastline and local life

Villajoyosa is experiencing steady early-season activity, supported by its historic old town, colourful seafront and growing cultural tourism offer.

Local markets and small artisan trading continue throughout the week, while the seafront promenade is seeing increased footfall as warmer weather returns.

The town also maintains its reputation for traditional fishing heritage, chocolate production history, and quiet beach tourism, offering a more relaxed contrast to nearby resort centres.

INFRASTRUCTURE UPDATE – Benidorm EV expansion

Alongside tourism growth, Benidorm is also continuing its sustainability rollout, including new electric vehicle charging infrastructure in the Levante area as part of its broader mobility and climate strategy.

The project forms part of EU-backed funding aimed at supporting low-emission transport across major Mediterranean destinations.

REGIONAL SUMMARY

Benidorm: busiest hub with nightlife, markets and entertainment growth
Altea: cultural, scenic and relaxed
Albir / L’Alfàs del Pi: balanced social and live music scene
La Nucía: sports-led and residential
Finestrat: beach-focused and seasonal lifestyle
Villajoyosa: coastal heritage, relaxed tourism and local culture

The Costa Blanca continues its gradual transition into peak tourist season, with activity levels rising steadily across all major towns.

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The X Outlet Fair starts in Benidorm with around twenty shops and high public participation

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

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