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The destinations of the Valencian Community dress up to say goodbye to 2023

Benidorm stands out as a destination this Christmas, with 90% occupancy on New Year's Eve

Christmas season is here, in a month framed within the low tourist season, giving oxygen to the occupancy data on the most important days such as Christmas Eve and New Year's Eve. In addition, this 2023 the holidays have coincided on Sunday and Monday, which has allowed weekend getaways to be extended by one more day during these dates.

For Christmas Eve and Christmas weekend, hotel reservations were lower, since these days are marked by a strong family tradition. However, destinations like Benidorm stand out within the Valencian Community with 77% occupancy during the weekend, reaching 80% on Christmas Eve . The rest of the Costa Blanca stands at 58%, improving the figure from last year 2022 (44%). Regarding the provinces of Valencia and Castellón, they record figures between 30-45%.

On the other hand, the desire to travel and celebrate the last night of the year away from home drives the occupation of the last days of the calendar. Ten days away from putting the finishing touch on 2023, the New Year's Eve weekend already has a volume of confirmed reservations typical of the summer season in destinations such as Benidorm, which already stand at 90% and which are expected to increase during the next week.

The hotels on the Costa Blanca are also dressing up these days with 81.9% occupancy, already registering 87.3% for the same New Year's Eve night and with some of the hotels practically full in destinations such as Calpe and L'Alfàs del Pi.

The hotel industry in the province of Valencia shows a similar trend to the Costa Blanca, recording a volume of reservations for the weekend of 79%, with New Year's Eve at 87.8%. The city of Valencia improves the data of the province by being a tourist attraction, already finding 81.1% of its rooms occupied for the weekend, and this data rising to 86.3% on December 31.

The province of Castellón, despite being the territory with the greatest seasonality, also experiences a significant increase in demand and hotel occupancy for New Year's Eve, reaching around 60% occupancy for the weekend, rising to 63.5%. on the last night of the year.

These data are expected to rise by more than 5 points in some of the areas and destinations during these last 10 days, since New Year's Eve becomes the great attraction of the Christmas period , driven by the sale of dinners, parties and party favors that organized by the hotel establishments themselves.

🌴 What's On Across the Costa Blanca

Benidorm & Surrounding Areas | 6–12 July 2026

The Costa Blanca is in full summer swing, with another busy week of sunshine, festivals, sporting events and family entertainment across Benidorm, Altea, Villajoyosa, Finestrat, La Nucía and L'Alfàs del Pi.

With schools now breaking up across Europe and visitor numbers increasing, beaches, attractions, markets and nightlife are all operating at peak season.

☀️ Benidorm

Beaches & Summer Fun

Benidorm's Blue Flag beaches continue to welcome thousands of visitors each day with full summer services.

Activities include:

Parasailing and jet ski adventures
Boat trips to Benidorm Island
Paddleboarding and kayaking
Beach volleyball
Open-air fitness classes
Family beach activities

New Attraction

Visitors can now take photos at Benidorm's brand-new giant seafront letters, created from 170kg of recycled fishing nets, located on the Tamarindos Promenade.

Costa Blanca Cup 2026

The international youth football tournament continues across Benidorm and the Marina Baixa, bringing together:

319 teams
34 countries
Thousands of players, coaches and supporters
Matches are being played throughout the week in Benidorm, Altea, La Vila Joiosa, La Nucía, Finestrat, L'Alfàs del Pi and Calpe.

Entertainment & Nightlife

Live tribute shows every evening
Comedy, cabaret and karaoke
Beach clubs and rooftop bars
Live DJs along Levante and Poniente
Sunset boat parties
Summer club nights

🌿 Albir & L'Alfàs del Pi

Award-Winning Nature

The Albir Lighthouse Trail, recently named Spain's Best Blue Trail 2026, remains one of the Costa Blanca's most popular walks.

Visitors can enjoy spectacular views across the Serra Gelada Natural Park.

Things To Do

Guided nature walks
Cycling routes
Outdoor fitness
Beachfront restaurants
Evening live music
International community events

🍫 Villajoyosa

Colourful Coastal Heritage

La Vila Joiosa continues to attract visitors with its colourful seafront and historic centre.

Popular attractions include:

Chocolate museum visits
Factory tours
Artisan markets
Historic Old Town walks
Beachfront restaurants
Live music
Summer gastronomy events continue throughout July.

🏟️ La Nucía

Sports & Family Activities

The Camilo Cano Sports City remains busy with:
National and international training camps
Community fitness programmes
Youth sporting events
Outdoor exercise sessions

Family activities

Local summer cultural events and evening entertainment continue throughout the municipality.

🌅 Finestrat

Outdoor Adventures

The warm weather makes Finestrat one of the area's top destinations for outdoor activities.

Popular choices include:
Hiking Puig Campana
Guided countryside walks
Scenic village tours
Mountain biking
La Cala beach days
Shopping & Dining
La Marina Shopping Centre summer promotions
Beachfront restaurants
Evening shopping
Outdoor terraces

🎭 Altea

Arts & Culture

Altea continues its lively summer programme with:
Artisan markets
Art galleries
Live jazz
Acoustic concerts
Cultural events around Plaza de la Iglesia

New This Week

Altea has launched a special summer police operation, increasing patrols across beaches, the Old Town and tourist areas to help keep residents and visitors safe throughout the busy holiday season.

Coastal Experiences
Catamaran cruises
Sunset sailing trips
Seafront dining
Photography workshops

📅 Coming Up

Costa Blanca Cup finals approach
Outdoor concerts continue across the Marina Baixa
More beach entertainment throughout July
Summer fiestas gathering momentum
Markets, family activities and evening events across the region
Tourist attractions operating extended opening hours

Quick Summary

⚽ Costa Blanca Cup continues across the region

📸 New giant Benidorm letters now open on Tamarindos Promenade

🏖️ Beaches, water sports and boat trips in full swing

🌿 Albir Lighthouse Trail remains Spain's Best Blue Trail

🍫 Villajoyosa's heritage attractions continue to draw visitors

👮 Altea launches enhanced summer police patrols

🎶 Live music, nightlife and outdoor dining across the Costa Blanca

☀️ Peak summer holiday season is now underway

🌤️ Weather Outlook

Expect another week of hot, settled weather.

🌡️ Daytime temperatures: 30°C–34°C

🌙 Evening temperatures: 23°C–26°C

Perfect conditions for beach days, sightseeing, outdoor dining and evening entertainment. Remember to stay hydrated, wear sunscreen and avoid prolonged exposure during the hottest part of the afternoon.