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The magic of Christmas returns to Benidorm in the Grand Parade of the Three Wise Men

Toni Pérez asks Their Majesties to leave hope and excitement in all the homes of Benidorm
The Three Wise Men at the Julio Iglesias.
Their Majesties from the East also visit the Double Love and the Hermitage of Sanç.

The Three Wise Men have returned to reign on January 6 in Benidorm and have handed out thousands of gifts on the most magical night of the year. All in a day led by the little ones, the children who, excited, have discovered, with the first light of day, the gifts that Their Majesties of the East have left in their homes.

At 6:00 p.m., from the Elche Park, the Grand Parade set off, a prelude to today's big day, organized by the Department of Festivals to welcome Melchor, Gaspar and Baltasar. Thousands of children and their families crowded the streets hours before to see the magicians and their entourage in person, and to collect sweets and toys.

The Grand Parade of the Three Wise Men went along Avenida de Los Almendros, Calle Marte, Calle Venus, Calle Ruzafa and Calle Herrerías, Plaza de SS. MM. The ceremony took place in the Parque de l'Aigüera, in the Julio Iglesias auditorium, where more than 3,500 people were waiting, including the mayor, Toni Pérez, the councillor for Festivals, Mariló Cebreros and other members of the corporation.

Among the public were the senator, Agustín Almodóbar; the queens of the Festes Majors Patronals, Valentina Almoóbar and Laia Zamora; and the president of the Commission, Susana Martínez.

After a warm welcome with fireworks, confetti, lights and colour, Melchor, Gaspar and Baltasar went to the stage where a life-size Nativity scene awaited them. There, Their Majesties gave the child their gifts: gold, incense and myrrh and, then, they were officially and briefly received by Toni Pérez who, on behalf of all of Benidorm, reminded them how the city was waiting for them.

"You have already seen," he said, "how the people have received you. Thank you very much for visiting us again”. The first mayor made it clear that during the night they would visit all the homes and asked them to leave in them “illusion and hope” and, at the same time, wished “peace, health and happiness for everyone from Benidorm”.

Next, and as a preamble to what would come throughout the night, Melchor, Gaspar and Baltasar gave all the children present a toy and after saying goodbye to young and old, while the stars shone in the Benidorm night, they visited the homes demonstrating, one more year, that the magic of Christmas is real, like them, Three Wise Men

Great Parade 2025

A thousand people have participated in the Great Parade of 2025. The royal entourage consisted of 700 people, the rest were five dance groups, 10 large floats and the musical groups: Unión Musical, the Societat Musical l'Illa, the Societat Musical La Nova, the Bandeta Tropical and the Colla de Xirimiters de la Marina.

The spectacular parade, as Benidorm tradition dictates, had two distinct parts. The first, of a playful nature, featured characters from films and television series. The second, featured a recreation of the tale 'The Story of the Three Wise Men from the East', by Francisco José Rovira Peretó, a 'suite' structured in six parts: 'The Star and the Birth', 'Herod', 'The Shepherds', 'The Arab Souk', 'The Royal Entourage' and, finally, 'The Three Wise Men'.

This year, the character of the Christmas Star was played by the president of the Casa de Andalucía in Benidorm, Leonor Jiménez, and the royal emissaries, who arranged everything so that the Three Wise Men could carry out their important mission without problems, were Juan Barroso, Michel Acosta and Pedro Rostoll 'Menotti'.

The Kings, also at the Doble Amor

Before taking part in the Grand Parade in Benidorm, Melchor, Gaspar and Baltasar wanted to spend the afternoon with the children and residents of l'Horta in Benidorm. At 4:00 p.m., on the 'trenet', they arrived at the Camí de les Coves stop where they were also received by Toni Pérez, but with a special mission, to visit the Doble Amor Centre.

There, the president of the entity, José Luis Calvo, greeted them and, in front of them, wanted to acknowledge the support of the City Council to the association and recalled that the contribution that the corporation makes to the centre "doubles that of all the towns in the region" that it serves equally and reiterated to Their Majesties that every year they dedicate some time to visit and give presents to the users of the Doble Amor.
Melchor, Gaspar and Baltasar also had time to visit the Ermita de Sanç where hundreds of children and residents of this unique neighbourhood of Benidorm were waiting for them.

🌴

🌴 WHAT’S ON ACROSS THE COSTA BLANCA

Benidorm & Surrounding Areas | 10th–16th August 2026

The Costa Blanca heads into another huge week of summer, with beaches busy, nightlife in full swing and a packed programme of festivals, sport, culture and family entertainment across Benidorm and the Marina Baixa.

The big talking point this week is the 12 August solar eclipse, with Benidorm and the surrounding coastline preparing for an extraordinary evening as the Moon covers almost the entire face of the Sun.

Hotels are also enjoying strong August demand. Latest regional forecasts put Benidorm's August hotel occupancy at around 92%, underlining the strength of the peak summer season.

☀️ BENIDORM

🏖️ Beaches & Summer Activities

Levante, Poniente and Mal Pas remain at the heart of Benidorm's summer action, with swimming, water sports, boat trips and beach activities continuing throughout the week.

Popular activities include:

🏄 Paddleboarding and kayaking
🚤 Boat trips to Benidorm Island
🪂 Parasailing
🌊 Jet ski experiences
🏐 Beach volleyball
🏖️ Family beach activities
🌅 Sunset cruises

The giant BENIDORM letters on the Tamarindos Promenade continue to provide one of the city's newest photo opportunities, with the installation made from recycled fishing nets recovered from the Mediterranean.

🎿 Benidorm Cable Ski – 60 Years

The legendary Benidorm Cable Ski continues its 60th-anniversary celebrations, marking six decades as one of Europe's pioneering cable-ski facilities.

🎶 Entertainment & Nightlife

Benidorm's famous entertainment scene remains in full summer mode, with live tribute acts, cabaret, comedy, karaoke, DJs, rooftop venues, beach clubs and late-night shows continuing throughout the week.

On Friday 14 August, BRESH takes over SkyFest Benidorm, bringing its mix of pop, reggaeton and commercial music to the city.

Sunday night also brings La Casita de Lo Perreo to KU Benidorm, with reggaeton, DJs and poolside summer entertainment.

🌞 THE BIG EVENT – 12 AUGUST SOLAR ECLIPSE

Wednesday 12 August is set to be one of the most unusual evenings of the summer.

In Benidorm, the eclipse will be partial but exceptionally deep, with approximately 99.5–99.6% of the Sun covered at maximum eclipse around 8.34pm. The Sun will remain very low above the western horizon and will set while the eclipse is still in progress.

This means the Costa Blanca will not experience totality in Benidorm itself, but the dramatic near-total eclipse should still create a striking change in the evening light.

Special eclipse experiences are being organised locally, including an e-bike tour through Benidorm, Albir and Altea, with an evening stop in Altea for eclipse viewing.

For those wanting to experience totality, specialist excursions are also being offered from the Costa Blanca towards areas where the eclipse is total.

⚠️ Never look directly at the Sun without proper certified eclipse protection.

🌿 ALBIR & L’ALFÀS DEL PI

The Albir coastline remains a favourite for visitors looking for a quieter alternative to Benidorm.

🚶 Monday Healthy Walk

Tonight, Monday 10 August, l’Alfàs del Pi continues its weekly healthy walking programme.

The walk begins at 8.00pm from the Anchor at Racó de l’Albir beach, with Costa Blanca Balla coordinating the August routes.

No booking is required and the activity is designed to encourage exercise, wellbeing and social interaction.

♿ Accessible Beach Service

The accessible bathing service at Racó de l’Albir continues until the end of September, offering adapted equipment and assistance for people with reduced mobility.

Visitors can also enjoy the famous Albir Lighthouse Trail, coastal cycling, outdoor activities, restaurants and evening entertainment.

🏰 GUADALEST

The spectacular mountain village of Guadalest remains one of the Costa Blanca's most popular day trips.

Visitors can explore:

🏰 Guadalest Castle
🏛️ Historic museums
⛰️ Mountain viewpoints
🌿 Walking routes
☕ Traditional cafés
🛍️ Local shops and crafts

The municipality is also continuing its work towards becoming a Smart Tourist Destination, focusing on digitalisation, sustainability and smarter tourism management.

🍫 VILLAJOYOSA

Colourful Villajoyosa continues its summer programme with culture and entertainment for residents and visitors.

Highlights include the historic old town, colourful seafront, chocolate heritage and the Valor Chocolate Museum, alongside summer cultural activities.

On Friday 14 August, the town hosts “Manouche Melodies”, a jazz performance by Le Jazz Hot at the Auditori La Barbera dels Aragonés.

On Saturday 15 August, an outdoor screening of Imaginary Friends is scheduled at the same venue.

🎉 LA NUCÍA – FESTES D’AGOST

One of the biggest local celebrations gets underway this week as Les Festes d’Agost de La Nucía run from 14–18 August.

The programme combines traditional celebrations, music, processions, fireworks, family activities and late-night entertainment.

Friday 14 August

The festivities officially get underway with a packed programme of traditional and family activities, followed by evening entertainment.

Saturday 15 August

The programme includes:

⛪ Mass for the Feast of the Assumption
🎺 Procession
🎆 Night-time mascletà
🎶 Live music including Arre-Ak and Malifeta
🎉 Late-night festivities

Sunday 16 August

The celebrations continue with:

🎺 Despertà
⛪ Mass for San Roque
🌸 Floral offering
💃 Traditional dances
🎶 Los Manolos live
🎆 Night-time mascletà
🎮 Free gaming and family activities

The official programme confirms that the festivities continue through 18 August.

🌅 FINESTRAT

🏐 49th La Cala Beach Volleyball Tournament – 15 August

One of the Costa Blanca's great sporting traditions returns to La Cala de Finestrat on Saturday 15 August.

The 49th edition of the tournament will feature men's and women's 4x4 beach volleyball, bringing together high-level players, amateur competitors and spectators.

The tournament has become a major fixture of the summer sporting calendar and is expected to attract large crowds to La Cala.

🎭 Summer Culture

Finestrat's summer cultural programme also continues, with concerts and performances taking place around the historic village and Auditori del Castell.

On Friday 14 August, the Auditori del Castell hosts a concert by Rondalla Cordes i Veus Font del Molí and La Dolça Parranda de Tibi.

The town is also preparing for its major Patron Saint celebrations, which begin on 15 August and continue until 24 August.

🎭 ALTEA

Following the huge Castell de l’Olla fireworks spectacular last weekend, Altea returns to its summer rhythm of art, culture, music and tourism.

The historic old town remains a major attraction, with its whitewashed streets, galleries, restaurants and famous church square.

Visitors can also enjoy:

🎨 Balconades – outdoor art displayed around the old town
🛍️ Evening artisan market
🎶 Summer concerts
🍷 Waterfront dining
🌅 Sunset walks

The Balconades exhibition continues to turn balconies and façades in the old town into an open-air art gallery through August.

🚔 SUMMER SAFETY

With visitor numbers at their seasonal peak, enhanced policing and emergency arrangements remain in place across major tourist areas.

Following the recent fireworks incident at Castell de l’Olla, visitors are also reminded to follow official safety advice at large public events and to rely on information from local authorities and emergency services.

The high summer wildfire risk also remains an important consideration. Visitors should follow local restrictions, avoid fires or barbecues in prohibited areas and report smoke or suspected fires immediately.

📅 THIS WEEK'S HIGHLIGHTS

🌞 10 Aug – Monday healthy walk, Racó de l’Albir
🌒 12 Aug – Near-total solar eclipse visible from Benidorm
🚴 12 Aug – Special eclipse experiences around Albir/Altea
🎶 14 Aug – BRESH at SkyFest Benidorm
🎭 14 Aug – Manouche Melodies, Villajoyosa
🎉 14–18 Aug – Les Festes d’Agost, La Nucía
🎭 14 Aug – Rondalla Cordes i Veus, Finestrat
🏐 15 Aug – 49th La Cala Beach Volleyball Tournament
🎬 15 Aug – Imaginary Friends, Villajoyosa
🎶 16 Aug – Los Manolos, La Nucía
🌴 Every evening – Live music, entertainment and nightlife across Benidorm

🌴 QUICK SUMMARY

✅ Peak August holiday season
🏖️ Beaches and water sports in full swing
🌞 Near-total eclipse on 12 August
🧜 Summer attractions continue across Benidorm
🎿 Benidorm Cable Ski celebrates 60 years
♿ Accessible bathing at Albir continues until September
🏐 La Cala hosts its 49th beach volleyball tournament
🎉 La Nucía's major August fiestas begin
🎨 Altea's summer art and cultural programme continues
🎶 Live music and nightlife across the Costa Blanca

🌤️ WEATHER & SUMMER ADVICE

The Costa Blanca remains firmly in summer mode, with hot Mediterranean conditions expected.

Visitors should stay hydrated, use high-factor sunscreen, seek shade during the hottest part of the afternoon and take particular care during outdoor activities.

For the eclipse, certified solar viewing protection is essential. Ordinary sunglasses are not suitable for looking at the Sun. In Benidorm, the eclipse will remain partial, despite the exceptionally high level of coverage.

The message for the week is simple: beaches by day, fiestas and entertainment by night – and on Wednesday, look to the sky. 🌴🌞🌒