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The 'pink tide' of Anémona fills the streets of Benidorm

Around 6,000 people participated last Sunday in a new edition of the Solidarity March organised by the Self-Help Group for Women with Breast and Gynecological Cancer, Anémona Marina Baixa, which covered the distance of about 4.5 kilometers that links Casco Antiguo and the Paseo Marítimo de Poniente and that of Tamarindos, with Benidorm City Hall as the starting point and destination.

The mayor of the city, Toni Pérez, has led the march together with the president of Anémona, María Botella; the mayor of Equality, Ángela Zaragozí, as well as other members of the Municipal Corporation; the queens of the Major Patronal Festivals, Angélica Morenilla Such and Daniela Talavera Ventura, along with their courts of honor; and many people who have participated or supported this “pink tide” as it passes through the streets of the city.

The march has begun, to the rhythm of batucada and with a dozen classic motorcycles at the head, at around 10 in the morning in the Plaza de Sus Majestades los Reyes de España, in the direction of Paseo de Tamarindos, at the end of the Paseo Marítimo de Poniente, where a refreshment point has been located.

It lasted for more than two hours, when the last of the thousands of people who participated in this initiative returned to this place, "supporting Anémona anonymously, and in solidarity, so that the affected people and their families "face the disease with greater guarantees of success," as the first mayor of Benidorm has highlighted.

Toni Pérez has guaranteed that "the City Council will continue to collaborate with Anémona in the fight against breast cancer, a challenge in which we must work from all areas, starting with public administrations and ending, as we have seen today, with each of the us at an individual level, supporting advances in research and improving the quality of life of those affected.”

At the end of the Solidarity March, the day continued with a 'Zumbathon' and, to regain strength, the public was offered sandwiches, drinks and a rice tasting, so the festive day was extended until after noon, at despite the light rain that fell at some points in the morning and that has not at all dampened the public's spirit of collaboration. With this day of vindication, sport and coexistence, Anémona has put an end to a week full of events to commemorate International Breast Cancer Day.

🌴 What's On Across the Costa Blanca

Benidorm & Surrounding Areas | 6–12 July 2026

The Costa Blanca is in full summer swing, with another busy week of sunshine, festivals, sporting events and family entertainment across Benidorm, Altea, Villajoyosa, Finestrat, La Nucía and L'Alfàs del Pi.

With schools now breaking up across Europe and visitor numbers increasing, beaches, attractions, markets and nightlife are all operating at peak season.

☀️ Benidorm

Beaches & Summer Fun

Benidorm's Blue Flag beaches continue to welcome thousands of visitors each day with full summer services.

Activities include:

Parasailing and jet ski adventures
Boat trips to Benidorm Island
Paddleboarding and kayaking
Beach volleyball
Open-air fitness classes
Family beach activities

New Attraction

Visitors can now take photos at Benidorm's brand-new giant seafront letters, created from 170kg of recycled fishing nets, located on the Tamarindos Promenade.

Costa Blanca Cup 2026

The international youth football tournament continues across Benidorm and the Marina Baixa, bringing together:

319 teams
34 countries
Thousands of players, coaches and supporters
Matches are being played throughout the week in Benidorm, Altea, La Vila Joiosa, La Nucía, Finestrat, L'Alfàs del Pi and Calpe.

Entertainment & Nightlife

Live tribute shows every evening
Comedy, cabaret and karaoke
Beach clubs and rooftop bars
Live DJs along Levante and Poniente
Sunset boat parties
Summer club nights

🌿 Albir & L'Alfàs del Pi

Award-Winning Nature

The Albir Lighthouse Trail, recently named Spain's Best Blue Trail 2026, remains one of the Costa Blanca's most popular walks.

Visitors can enjoy spectacular views across the Serra Gelada Natural Park.

Things To Do

Guided nature walks
Cycling routes
Outdoor fitness
Beachfront restaurants
Evening live music
International community events

🍫 Villajoyosa

Colourful Coastal Heritage

La Vila Joiosa continues to attract visitors with its colourful seafront and historic centre.

Popular attractions include:

Chocolate museum visits
Factory tours
Artisan markets
Historic Old Town walks
Beachfront restaurants
Live music
Summer gastronomy events continue throughout July.

🏟️ La Nucía

Sports & Family Activities

The Camilo Cano Sports City remains busy with:
National and international training camps
Community fitness programmes
Youth sporting events
Outdoor exercise sessions

Family activities

Local summer cultural events and evening entertainment continue throughout the municipality.

🌅 Finestrat

Outdoor Adventures

The warm weather makes Finestrat one of the area's top destinations for outdoor activities.

Popular choices include:
Hiking Puig Campana
Guided countryside walks
Scenic village tours
Mountain biking
La Cala beach days
Shopping & Dining
La Marina Shopping Centre summer promotions
Beachfront restaurants
Evening shopping
Outdoor terraces

🎭 Altea

Arts & Culture

Altea continues its lively summer programme with:
Artisan markets
Art galleries
Live jazz
Acoustic concerts
Cultural events around Plaza de la Iglesia

New This Week

Altea has launched a special summer police operation, increasing patrols across beaches, the Old Town and tourist areas to help keep residents and visitors safe throughout the busy holiday season.

Coastal Experiences
Catamaran cruises
Sunset sailing trips
Seafront dining
Photography workshops

📅 Coming Up

Costa Blanca Cup finals approach
Outdoor concerts continue across the Marina Baixa
More beach entertainment throughout July
Summer fiestas gathering momentum
Markets, family activities and evening events across the region
Tourist attractions operating extended opening hours

Quick Summary

⚽ Costa Blanca Cup continues across the region

📸 New giant Benidorm letters now open on Tamarindos Promenade

🏖️ Beaches, water sports and boat trips in full swing

🌿 Albir Lighthouse Trail remains Spain's Best Blue Trail

🍫 Villajoyosa's heritage attractions continue to draw visitors

👮 Altea launches enhanced summer police patrols

🎶 Live music, nightlife and outdoor dining across the Costa Blanca

☀️ Peak summer holiday season is now underway

🌤️ Weather Outlook

Expect another week of hot, settled weather.

🌡️ Daytime temperatures: 30°C–34°C

🌙 Evening temperatures: 23°C–26°C

Perfect conditions for beach days, sightseeing, outdoor dining and evening entertainment. Remember to stay hydrated, wear sunscreen and avoid prolonged exposure during the hottest part of the afternoon.