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Three Kings Parade to Take Place on 5 January with Alternative Route Planned in Case of Rain

Benidorm / 3 January 2026

Benidorm is putting the final touches in place for the arrival of the Three Kings, with a spectacular parade scheduled for the evening of 5 January, involving around 1,000 participants. The parade will depart from Elche Park and conclude at the Julio Iglesias Auditorium, although an alternative route is being prepared should adverse weather conditions arise.

Mayor Toni Pérez, accompanied by Councillor for Festivals Mariló Cebreros, today outlined the key details of what is expected to be one of the city’s most popular and well-attended festive events. Described as both “spectacular and massive”, the parade will once again combine tradition with modern elements to delight families and visitors alike.

Emissaries of the Three Kings Announced

Their Majesties have already selected their official emissaries, whose role will be to assist in organising the parade and coordinating the distribution of gifts.

King Melchior has appointed Juan Antonio González Magaña, parish priest of the Church of Sant Jaume and Santa Ana.
King Gaspar has chosen Juan Antonio Espinosa Zaragoza, musician and recipient of the 2024 Ciutat de Benidorm Cultural Distinction.
King Balthazar has named Ramón Garrigós Martínez, coach at the Nautical Club and the Anémona rowing team.

Mayor Pérez highlighted that all three emissaries bring extensive experience in managing teams and large-scale projects, which will be essential in overseeing both the parade and the organisation of toy and gift distribution.

Star of Christmas and Parade Structure

As is traditional, the Three Kings will follow the path marked by the Star of Christmas, which this year will be embodied by Professor Mª José Lozano Pérez, recipient of the 2025 Ciutat de Benidorm Cultural Distinction. She will lead the parade and guide Their Majesties into the city.

The parade itself will be divided into two distinct sections. The first will be a playful and colourful segment featuring characters from popular children’s films and television series. The second will take a more traditional approach, recreating The Story of the Three Wise Men of the East,

accompanied by the symphonic suite The Three Wise Men, composed by Benidorm musician Francisco José Rovira Peretó.

The musical work is structured into six movements, reflecting the narrative: The Star and the Birth, Herod, The Shepherds, The Arab Souk, The Royal Entourage and The Three Wise Men. The suite will be performed live by four local musical groups: Unión Musical, Societat Musical l’Illa, Societat Musical La Nova, and Bandeta Tropical, alongside the Colla de Xirimiters de la Marina, five dance companies and a dozen floats.

Route and Contingency Planning

The parade is scheduled to begin at 6.00pm, leaving Elche Park and proceeding along Avenida de los Almendros, Marte, Venus, Ruzafa and Herrerías streets, passing through Plaza de SSMM Reyes de España and Parque de l’Aigüera, before finishing at the Julio Iglesias Auditorium. There, a multimedia show and fireworks display will take place, followed by the traditional distribution of gifts to children.

Given the possibility of rain, the City Council has confirmed that an alternative route is being prepared and will be communicated via official channels if required. Mayor Pérez reassured residents and visitors alike, stating that “Benidorm will ensure that the Three Kings Parade, whatever the weather, is as brilliant and magical as it has been in recent years,” adding that Melchior, Gaspar and Balthazar have personally confirmed their arrival on the afternoon of 5 January.

Through their emissaries, Their Majesties have also expressed their excitement at visiting Benidorm and spreading joy, with the promise that “no child will be left without a gift”.

Royal Postman Arrives in Benidorm

Ahead of the Three Kings’ arrival, the Royal Postman will visit the city to collect children’s letters. He will be in Plaza de la Navidad today, Friday 2 January, from 6.00pm, and will return over the weekend: on Saturday from 5.00pm and Sunday from 6.00pm.

🌴 What's On Across the Costa Blanca

Benidorm & Surrounding Areas | 13–19 July 2026

The Costa Blanca enters another exciting week of the summer season, with beaches packed, festivals in full swing and a busy calendar of sporting, cultural and family events across Benidorm, Altea, Villajoyosa, Finestrat, La Nucía and L'Alfàs del Pi.

With schools now on holiday across much of Europe, visitor numbers continue to rise as the region enjoys one of its busiest periods of the year.

☀️ Benidorm

Beaches & Summer Activities

Benidorm's award-winning Levante, Poniente and Mal Pas beaches continue operating at full summer capacity with lifeguards, beach services and water sports available daily.

Popular activities include:

Parasailing and jet ski adventures
Boat trips to Benidorm Island
Paddleboarding and kayaking
Beach volleyball
Open-air fitness classes
Family beach games and activities

New Seafront Attraction

Visitors are flocking to Benidorm's giant new "BENIDORM" letters on the Tamarindos Promenade, created from 170kg of recycled fishing nets recovered from the Mediterranean, making them one of the city's newest photo hotspots.

International Mermaids & Mermen Convention

Aqua Natura Benidorm is hosting Europe's largest International Mermaids & Mermen Convention, attracting performers, instructors and enthusiasts from across Europe and beyond.

Visitors can enjoy:

Mermaid performances
Underwater demonstrations
Family activities
Marine conservation workshops
Interactive experiences
Benidorm Cable Ski Celebrates 60 Years

The famous Benidorm Cable Ski marks its 60th anniversary with commemorative events celebrating one of Europe's oldest cable ski facilities.

Celebrations include:

Historical displays
Community events
Tribute to the founders
Anniversary activities continuing throughout the summer
Entertainment & Nightlife
Benidorm's nightlife is in full swing every evening with:
Live tribute shows
Comedy, cabaret and karaoke
Beach clubs
Rooftop bars
Live DJs
Sunset boat parties
Summer club events

🌿 Albir & L'Alfàs del Pi

Nature & Coastal Walks

The award-winning Albir Lighthouse Trail, recognised as Spain's Best Blue Trail, continues attracting walkers with spectacular views over the Serra Gelada Natural Park.

Things To Do:

Guided nature walks
Cycling routes
Outdoor fitness
Beachfront dining
Evening live music
International community events

🍫 Villajoyosa

Colourful Coastal Heritage

La Vila Joiosa remains one of the Costa Blanca's most picturesque destinations.

Popular attractions include:

Chocolate museum visits
Chocolate factory tours
Historic Old Town
Artisan markets
Seafront restaurants
Beach walks
Summer live music

🏟️ La Nucía

Medieval Market Returns

One of the highlights of the week is the 20th Medieval Market, running from 10–12 July, filling La Nucía's Old Town with:

40 artisan craft stalls
Medieval encampments
Knights and street performers
Traditional music
Fire shows
Children's workshops
Medieval food and drink
Celebrating 321 Years

La Nucía is also marking its 321st anniversary with cultural exhibitions, historical archive displays and an innovative Artificial Intelligence project helping preserve the town's historic documents.

Sport & Family Activities

Camilo Cano Sports City continues hosting:

International training camps
Community fitness sessions
Youth sporting events
Family activities
Outdoor exercise classes

🌅 Finestrat

Outdoor Adventures

Summer conditions make Finestrat ideal for outdoor enthusiasts.

Popular activities:

Hiking Puig Campana
Mountain biking
Guided countryside walks
Scenic village visits
La Cala beach
Photography
Shopping & Dining
La Marina Shopping Centre
Beachfront restaurants
Outdoor terraces
Summer shopping offers

🎭 Altea

Arts & Culture

Altea continues its vibrant summer programme featuring:

Artisan markets
Art galleries
Live jazz
Acoustic concerts
Cultural events around Plaza de la Iglesia
Summer Safety

The town's enhanced summer policing operation continues, with extra patrols across beaches, the Old Town, promenade and shopping areas helping keep residents and visitors safe throughout the busy holiday season.

Coastal Experiences

Catamaran cruises
Sunset sailing
Waterfront dining
Photography workshops

📅 Coming Up

Summer fiestas continue across the Costa Blanca
Outdoor concerts throughout Marina Baixa
More family entertainment during the school holidays
Extended opening hours at attractions
Beach events and evening markets
Live music every night across the region

🌴 Quick Summary

🏖️ Beaches and water sports at full summer capacity
🧜 International Mermaids & Mermen Convention at Aqua Natura
🎿 Benidorm Cable Ski celebrates 60 years
📸 Giant recycled Benidorm letters proving hugely popular
🏰 La Nucía Medieval Market returns with three days of entertainment
🌿 Albir Lighthouse Trail continues attracting visitors
👮 Enhanced summer police patrols continue in Altea
🎶 Live music, nightlife and outdoor dining across the Costa Blanca
☀️ Peak summer holiday season continues

🌤️ Weather Outlook

Expect another week of hot, settled Mediterranean weather.

🌡️ Daytime: 31°C–35°C

🌙 Evenings: 24°C–27°C

Perfect conditions for beaches, sightseeing, outdoor dining and evening entertainment. Visitors are advised to stay hydrated, use high-factor sunscreen and avoid prolonged exposure during the hottest part of the afternoon.