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Toni Pérez highlights golf tourism as a major economic driver at Costa Blanca assembly

Altea / 12 May 2026

Toni Pérez has underlined the growing importance of golf tourism to the Costa Blanca economy during the Extraordinary General Assembly of the Association of Golf Course Entrepreneurs of the Costa Blanca and Valencian Community (ACGCBCV) held at Altea Golf Club.

The event brought together tourism officials, golf industry representatives and regional authorities to discuss the continued expansion of golf tourism across the Valencian Community.

Golf tourism worth €918 million annually

During his address, Toni Pérez described golf as one of the Costa Blanca’s most strategic tourism sectors due to its ability to attract international visitors throughout the year and reduce tourism seasonality.

According to figures presented during the assembly, golf tourism currently generates:

€918 million annually in the Valencian Community
More than 10,000 direct and indirect jobs
Around 500,000 hotel overnight stays each year

Officials highlighted the sector’s contribution to hotels, restaurants, transport, commerce, real estate and leisure businesses throughout the region.

International recognition for Costa Blanca golf

The ACGCBCV, founded in 1992, is recognised as Spain’s oldest golf course association and currently represents 25 golf courses, over 60 accommodation partners and more than 120 tourism-related businesses.

The organisation has helped position the Costa Blanca as one of Europe’s leading golf destinations, particularly among British, Scandinavian and northern European visitors seeking year-round sunshine and sporting tourism.

The association previously received international recognition as “Best Golf Destination Europe” from the International Association of Golf Tour Operators (IAGTO).

Salvador Lucas re-elected president

During the assembly, Salvador Lucas was re-elected as president of the association, reinforcing continuity within the organisation as it continues promoting golf tourism internationally.

The event was also attended by regional tourism secretary José Manuel Camarero, tourism director Israel Martínez and representatives from the Costa Blanca Tourist Board and Altea City Council.

Growing role in Costa Blanca tourism strategy

Golf tourism has become increasingly important for Mediterranean destinations seeking to extend visitor activity beyond the peak summer season.

Industry representatives noted that golf travellers typically generate higher-than-average tourism spending while supporting year-round employment across accommodation, hospitality and tourism services.

The Costa Blanca currently remains one of Spain’s strongest golf tourism markets due to its climate, infrastructure, airport connectivity and concentration of internationally recognised golf courses.

🌴 What's On Across the Costa Blanca

Benidorm & Surrounding Areas | 6–12 July 2026

The Costa Blanca is in full summer swing, with another busy week of sunshine, festivals, sporting events and family entertainment across Benidorm, Altea, Villajoyosa, Finestrat, La Nucía and L'Alfàs del Pi.

With schools now breaking up across Europe and visitor numbers increasing, beaches, attractions, markets and nightlife are all operating at peak season.

☀️ Benidorm

Beaches & Summer Fun

Benidorm's Blue Flag beaches continue to welcome thousands of visitors each day with full summer services.

Activities include:

Parasailing and jet ski adventures
Boat trips to Benidorm Island
Paddleboarding and kayaking
Beach volleyball
Open-air fitness classes
Family beach activities

New Attraction

Visitors can now take photos at Benidorm's brand-new giant seafront letters, created from 170kg of recycled fishing nets, located on the Tamarindos Promenade.

Costa Blanca Cup 2026

The international youth football tournament continues across Benidorm and the Marina Baixa, bringing together:

319 teams
34 countries
Thousands of players, coaches and supporters
Matches are being played throughout the week in Benidorm, Altea, La Vila Joiosa, La Nucía, Finestrat, L'Alfàs del Pi and Calpe.

Entertainment & Nightlife

Live tribute shows every evening
Comedy, cabaret and karaoke
Beach clubs and rooftop bars
Live DJs along Levante and Poniente
Sunset boat parties
Summer club nights

🌿 Albir & L'Alfàs del Pi

Award-Winning Nature

The Albir Lighthouse Trail, recently named Spain's Best Blue Trail 2026, remains one of the Costa Blanca's most popular walks.

Visitors can enjoy spectacular views across the Serra Gelada Natural Park.

Things To Do

Guided nature walks
Cycling routes
Outdoor fitness
Beachfront restaurants
Evening live music
International community events

🍫 Villajoyosa

Colourful Coastal Heritage

La Vila Joiosa continues to attract visitors with its colourful seafront and historic centre.

Popular attractions include:

Chocolate museum visits
Factory tours
Artisan markets
Historic Old Town walks
Beachfront restaurants
Live music
Summer gastronomy events continue throughout July.

🏟️ La Nucía

Sports & Family Activities

The Camilo Cano Sports City remains busy with:
National and international training camps
Community fitness programmes
Youth sporting events
Outdoor exercise sessions

Family activities

Local summer cultural events and evening entertainment continue throughout the municipality.

🌅 Finestrat

Outdoor Adventures

The warm weather makes Finestrat one of the area's top destinations for outdoor activities.

Popular choices include:
Hiking Puig Campana
Guided countryside walks
Scenic village tours
Mountain biking
La Cala beach days
Shopping & Dining
La Marina Shopping Centre summer promotions
Beachfront restaurants
Evening shopping
Outdoor terraces

🎭 Altea

Arts & Culture

Altea continues its lively summer programme with:
Artisan markets
Art galleries
Live jazz
Acoustic concerts
Cultural events around Plaza de la Iglesia

New This Week

Altea has launched a special summer police operation, increasing patrols across beaches, the Old Town and tourist areas to help keep residents and visitors safe throughout the busy holiday season.

Coastal Experiences
Catamaran cruises
Sunset sailing trips
Seafront dining
Photography workshops

📅 Coming Up

Costa Blanca Cup finals approach
Outdoor concerts continue across the Marina Baixa
More beach entertainment throughout July
Summer fiestas gathering momentum
Markets, family activities and evening events across the region
Tourist attractions operating extended opening hours

Quick Summary

⚽ Costa Blanca Cup continues across the region

📸 New giant Benidorm letters now open on Tamarindos Promenade

🏖️ Beaches, water sports and boat trips in full swing

🌿 Albir Lighthouse Trail remains Spain's Best Blue Trail

🍫 Villajoyosa's heritage attractions continue to draw visitors

👮 Altea launches enhanced summer police patrols

🎶 Live music, nightlife and outdoor dining across the Costa Blanca

☀️ Peak summer holiday season is now underway

🌤️ Weather Outlook

Expect another week of hot, settled weather.

🌡️ Daytime temperatures: 30°C–34°C

🌙 Evening temperatures: 23°C–26°C

Perfect conditions for beach days, sightseeing, outdoor dining and evening entertainment. Remember to stay hydrated, wear sunscreen and avoid prolonged exposure during the hottest part of the afternoon.