Local & Spanish

Local & Spanish

Turisme Comunitat Valenciana grants in 2023 a total of 317,572.54 euros through the call for aid intended for the fight against intrusion in tourist accommodation in the Comunitat Valenciana, according to a resolution published this Thursday in the Official Journal of the Generalitat Valenciana , in number 9707.
Specifically, there are six beneficiary associations and entities in the Valencian Community that receive this aid, which ranges between 20,000 and 100,000 euros and allows them to subsidise a maximum of 90% of the expenditure on advertising campaigns in the media and other supports of dissemination that promote responsible tourism.
The Minister of Innovation, Industry, Trade and Tourism, Nuria Montes, has recalled that these grants are intended to encourage measures and actions that "avoid fraud in the Community's tourist accommodation offer".
Montes thanked the work and commitment of the projects that have been developed throughout this year, to boost responsible tourism, and advocated to "continue to fight against illegal tourist accommodations, which are a threat to the our destination", he added.
For the head of Tourism, "this type of accommodation is a problem that has grown alarmingly in recent years and has a negative impact on society, the economy and the quality of life of citizens".
In this sense, Nuria Montes has stressed that "to avoid their proliferation, in addition to this call for aid and support to the tourism sector, we will update the regularised housing register taking into account the cadastral reference". Likewise, he emphasised "using new models of artificial intelligence, with bots that are checking 24 hours a day what is being traded illegally in order to subsequently implement it".
In the same way, Montes recalled that "Tourism will be particularly rigorous in the sanctioning regime", pointing out that "any irregularity detected in tourist accommodation will be sanctioned, and will be closed and removed from the tourist equation".
Beneficiary entities
Some of the favorable projects of the call for aid against intrusion in the tourist accommodation of the Valencian Community, previously mentioned, are, among others, 'Superhosts' of the Provincial Business Association of Hospitality and Tourism of Castelló; We Respect-Be Legal, from the Association of Housing for Tourist Use in Valencia (Viutur), and the campaign against intrusion by the Provincial Association of Hotels in Alicante.
It should be noted that all these actions take place throughout this year 2023, and range from advertising campaigns in online and offline media, as well as advertising in other media, such as television ads, media written, radio and Internet.
Also, these grants also allow subsidizing the edition of brochures, leaflets, triptychs, posters, fences, banners and other large formats that promote responsible tourism. In addition to forums, seminars and meetings, linked to the campaigns of this program.
The Costa Blanca heads into another huge week of summer, with beaches busy, nightlife in full swing and a packed programme of festivals, sport, culture and family entertainment across Benidorm and the Marina Baixa.
The big talking point this week is the 12 August solar eclipse, with Benidorm and the surrounding coastline preparing for an extraordinary evening as the Moon covers almost the entire face of the Sun.
Hotels are also enjoying strong August demand. Latest regional forecasts put Benidorm's August hotel occupancy at around 92%, underlining the strength of the peak summer season.
☀️ BENIDORM
🏖️ Beaches & Summer Activities
Levante, Poniente and Mal Pas remain at the heart of Benidorm's summer action, with swimming, water sports, boat trips and beach activities continuing throughout the week.
Popular activities include:
🏄 Paddleboarding and kayaking
🚤 Boat trips to Benidorm Island
🪂 Parasailing
🌊 Jet ski experiences
🏐 Beach volleyball
🏖️ Family beach activities
🌅 Sunset cruises
The giant BENIDORM letters on the Tamarindos Promenade continue to provide one of the city's newest photo opportunities, with the installation made from recycled fishing nets recovered from the Mediterranean.
🎿 Benidorm Cable Ski – 60 Years
The legendary Benidorm Cable Ski continues its 60th-anniversary celebrations, marking six decades as one of Europe's pioneering cable-ski facilities.
🎶 Entertainment & Nightlife
Benidorm's famous entertainment scene remains in full summer mode, with live tribute acts, cabaret, comedy, karaoke, DJs, rooftop venues, beach clubs and late-night shows continuing throughout the week.
On Friday 14 August, BRESH takes over SkyFest Benidorm, bringing its mix of pop, reggaeton and commercial music to the city.
Sunday night also brings La Casita de Lo Perreo to KU Benidorm, with reggaeton, DJs and poolside summer entertainment.
🌞 THE BIG EVENT – 12 AUGUST SOLAR ECLIPSE
Wednesday 12 August is set to be one of the most unusual evenings of the summer.
In Benidorm, the eclipse will be partial but exceptionally deep, with approximately 99.5–99.6% of the Sun covered at maximum eclipse around 8.34pm. The Sun will remain very low above the western horizon and will set while the eclipse is still in progress.
This means the Costa Blanca will not experience totality in Benidorm itself, but the dramatic near-total eclipse should still create a striking change in the evening light.
Special eclipse experiences are being organised locally, including an e-bike tour through Benidorm, Albir and Altea, with an evening stop in Altea for eclipse viewing.
For those wanting to experience totality, specialist excursions are also being offered from the Costa Blanca towards areas where the eclipse is total.
⚠️ Never look directly at the Sun without proper certified eclipse protection.
🌿 ALBIR & L’ALFÀS DEL PI
The Albir coastline remains a favourite for visitors looking for a quieter alternative to Benidorm.
🚶 Monday Healthy Walk
Tonight, Monday 10 August, l’Alfàs del Pi continues its weekly healthy walking programme.
The walk begins at 8.00pm from the Anchor at Racó de l’Albir beach, with Costa Blanca Balla coordinating the August routes.
No booking is required and the activity is designed to encourage exercise, wellbeing and social interaction.
♿ Accessible Beach Service
The accessible bathing service at Racó de l’Albir continues until the end of September, offering adapted equipment and assistance for people with reduced mobility.
Visitors can also enjoy the famous Albir Lighthouse Trail, coastal cycling, outdoor activities, restaurants and evening entertainment.
🏰 GUADALEST
The spectacular mountain village of Guadalest remains one of the Costa Blanca's most popular day trips.
Visitors can explore:
🏰 Guadalest Castle
🏛️ Historic museums
⛰️ Mountain viewpoints
🌿 Walking routes
☕ Traditional cafés
🛍️ Local shops and crafts
The municipality is also continuing its work towards becoming a Smart Tourist Destination, focusing on digitalisation, sustainability and smarter tourism management.
🍫 VILLAJOYOSA
Colourful Villajoyosa continues its summer programme with culture and entertainment for residents and visitors.
Highlights include the historic old town, colourful seafront, chocolate heritage and the Valor Chocolate Museum, alongside summer cultural activities.
On Friday 14 August, the town hosts “Manouche Melodies”, a jazz performance by Le Jazz Hot at the Auditori La Barbera dels Aragonés.
On Saturday 15 August, an outdoor screening of Imaginary Friends is scheduled at the same venue.
🎉 LA NUCÍA – FESTES D’AGOST
One of the biggest local celebrations gets underway this week as Les Festes d’Agost de La Nucía run from 14–18 August.
The programme combines traditional celebrations, music, processions, fireworks, family activities and late-night entertainment.
Friday 14 August
The festivities officially get underway with a packed programme of traditional and family activities, followed by evening entertainment.
Saturday 15 August
The programme includes:
⛪ Mass for the Feast of the Assumption
🎺 Procession
🎆 Night-time mascletà
🎶 Live music including Arre-Ak and Malifeta
🎉 Late-night festivities
Sunday 16 August
The celebrations continue with:
🎺 Despertà
⛪ Mass for San Roque
🌸 Floral offering
💃 Traditional dances
🎶 Los Manolos live
🎆 Night-time mascletà
🎮 Free gaming and family activities
The official programme confirms that the festivities continue through 18 August.
🌅 FINESTRAT
🏐 49th La Cala Beach Volleyball Tournament – 15 August
One of the Costa Blanca's great sporting traditions returns to La Cala de Finestrat on Saturday 15 August.
The 49th edition of the tournament will feature men's and women's 4x4 beach volleyball, bringing together high-level players, amateur competitors and spectators.
The tournament has become a major fixture of the summer sporting calendar and is expected to attract large crowds to La Cala.
🎭 Summer Culture
Finestrat's summer cultural programme also continues, with concerts and performances taking place around the historic village and Auditori del Castell.
On Friday 14 August, the Auditori del Castell hosts a concert by Rondalla Cordes i Veus Font del Molí and La Dolça Parranda de Tibi.
The town is also preparing for its major Patron Saint celebrations, which begin on 15 August and continue until 24 August.
🎭 ALTEA
Following the huge Castell de l’Olla fireworks spectacular last weekend, Altea returns to its summer rhythm of art, culture, music and tourism.
The historic old town remains a major attraction, with its whitewashed streets, galleries, restaurants and famous church square.
Visitors can also enjoy:
🎨 Balconades – outdoor art displayed around the old town
🛍️ Evening artisan market
🎶 Summer concerts
🍷 Waterfront dining
🌅 Sunset walks
The Balconades exhibition continues to turn balconies and façades in the old town into an open-air art gallery through August.
🚔 SUMMER SAFETY
With visitor numbers at their seasonal peak, enhanced policing and emergency arrangements remain in place across major tourist areas.
Following the recent fireworks incident at Castell de l’Olla, visitors are also reminded to follow official safety advice at large public events and to rely on information from local authorities and emergency services.
The high summer wildfire risk also remains an important consideration. Visitors should follow local restrictions, avoid fires or barbecues in prohibited areas and report smoke or suspected fires immediately.
📅 THIS WEEK'S HIGHLIGHTS
🌞 10 Aug – Monday healthy walk, Racó de l’Albir
🌒 12 Aug – Near-total solar eclipse visible from Benidorm
🚴 12 Aug – Special eclipse experiences around Albir/Altea
🎶 14 Aug – BRESH at SkyFest Benidorm
🎭 14 Aug – Manouche Melodies, Villajoyosa
🎉 14–18 Aug – Les Festes d’Agost, La Nucía
🎭 14 Aug – Rondalla Cordes i Veus, Finestrat
🏐 15 Aug – 49th La Cala Beach Volleyball Tournament
🎬 15 Aug – Imaginary Friends, Villajoyosa
🎶 16 Aug – Los Manolos, La Nucía
🌴 Every evening – Live music, entertainment and nightlife across Benidorm
🌴 QUICK SUMMARY
✅ Peak August holiday season
🏖️ Beaches and water sports in full swing
🌞 Near-total eclipse on 12 August
🧜 Summer attractions continue across Benidorm
🎿 Benidorm Cable Ski celebrates 60 years
♿ Accessible bathing at Albir continues until September
🏐 La Cala hosts its 49th beach volleyball tournament
🎉 La Nucía's major August fiestas begin
🎨 Altea's summer art and cultural programme continues
🎶 Live music and nightlife across the Costa Blanca
🌤️ WEATHER & SUMMER ADVICE
The Costa Blanca remains firmly in summer mode, with hot Mediterranean conditions expected.
Visitors should stay hydrated, use high-factor sunscreen, seek shade during the hottest part of the afternoon and take particular care during outdoor activities.
For the eclipse, certified solar viewing protection is essential. Ordinary sunglasses are not suitable for looking at the Sun. In Benidorm, the eclipse will remain partial, despite the exceptionally high level of coverage.
The message for the week is simple: beaches by day, fiestas and entertainment by night – and on Wednesday, look to the sky. 🌴🌞🌒


Local & Spanish


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