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Turisme Comunitat Valenciana grants more than 300,000 euros in aid against intrusion in tourist accommodation

Turisme Comunitat Valenciana grants in 2023 a total of 317,572.54 euros through the call for aid intended for the fight against intrusion in tourist accommodation in the Comunitat Valenciana, according to a resolution published this Thursday in the Official Journal of the Generalitat Valenciana , in number 9707.

Specifically, there are six beneficiary associations and entities in the Valencian Community that receive this aid, which ranges between 20,000 and 100,000 euros and allows them to subsidise a maximum of 90% of the expenditure on advertising campaigns in the media and other supports of dissemination that promote responsible tourism.

The Minister of Innovation, Industry, Trade and Tourism, Nuria Montes, has recalled that these grants are intended to encourage measures and actions that "avoid fraud in the Community's tourist accommodation offer".

Montes thanked the work and commitment of the projects that have been developed throughout this year, to boost responsible tourism, and advocated to "continue to fight against illegal tourist accommodations, which are a threat to the our destination", he added.

For the head of Tourism, "this type of accommodation is a problem that has grown alarmingly in recent years and has a negative impact on society, the economy and the quality of life of citizens".

In this sense, Nuria Montes has stressed that "to avoid their proliferation, in addition to this call for aid and support to the tourism sector, we will update the regularised housing register taking into account the cadastral reference". Likewise, he emphasised "using new models of artificial intelligence, with bots that are checking 24 hours a day what is being traded illegally in order to subsequently implement it".

In the same way, Montes recalled that "Tourism will be particularly rigorous in the sanctioning regime", pointing out that "any irregularity detected in tourist accommodation will be sanctioned, and will be closed and removed from the tourist equation".

Beneficiary entities

Some of the favorable projects of the call for aid against intrusion in the tourist accommodation of the Valencian Community, previously mentioned, are, among others, 'Superhosts' of the Provincial Business Association of Hospitality and Tourism of Castelló; We Respect-Be Legal, from the Association of Housing for Tourist Use in Valencia (Viutur), and the campaign against intrusion by the Provincial Association of Hotels in Alicante.

It should be noted that all these actions take place throughout this year 2023, and range from advertising campaigns in online and offline media, as well as advertising in other media, such as television ads, media written, radio and Internet.

Also, these grants also allow subsidizing the edition of brochures, leaflets, triptychs, posters, fences, banners and other large formats that promote responsible tourism. In addition to forums, seminars and meetings, linked to the campaigns of this program.

🌴 What's On Across the Costa Blanca

Benidorm & Surrounding Areas | 6–12 July 2026

The Costa Blanca is in full summer swing, with another busy week of sunshine, festivals, sporting events and family entertainment across Benidorm, Altea, Villajoyosa, Finestrat, La Nucía and L'Alfàs del Pi.

With schools now breaking up across Europe and visitor numbers increasing, beaches, attractions, markets and nightlife are all operating at peak season.

☀️ Benidorm

Beaches & Summer Fun

Benidorm's Blue Flag beaches continue to welcome thousands of visitors each day with full summer services.

Activities include:

Parasailing and jet ski adventures
Boat trips to Benidorm Island
Paddleboarding and kayaking
Beach volleyball
Open-air fitness classes
Family beach activities

New Attraction

Visitors can now take photos at Benidorm's brand-new giant seafront letters, created from 170kg of recycled fishing nets, located on the Tamarindos Promenade.

Costa Blanca Cup 2026

The international youth football tournament continues across Benidorm and the Marina Baixa, bringing together:

319 teams
34 countries
Thousands of players, coaches and supporters
Matches are being played throughout the week in Benidorm, Altea, La Vila Joiosa, La Nucía, Finestrat, L'Alfàs del Pi and Calpe.

Entertainment & Nightlife

Live tribute shows every evening
Comedy, cabaret and karaoke
Beach clubs and rooftop bars
Live DJs along Levante and Poniente
Sunset boat parties
Summer club nights

🌿 Albir & L'Alfàs del Pi

Award-Winning Nature

The Albir Lighthouse Trail, recently named Spain's Best Blue Trail 2026, remains one of the Costa Blanca's most popular walks.

Visitors can enjoy spectacular views across the Serra Gelada Natural Park.

Things To Do

Guided nature walks
Cycling routes
Outdoor fitness
Beachfront restaurants
Evening live music
International community events

🍫 Villajoyosa

Colourful Coastal Heritage

La Vila Joiosa continues to attract visitors with its colourful seafront and historic centre.

Popular attractions include:

Chocolate museum visits
Factory tours
Artisan markets
Historic Old Town walks
Beachfront restaurants
Live music
Summer gastronomy events continue throughout July.

🏟️ La Nucía

Sports & Family Activities

The Camilo Cano Sports City remains busy with:
National and international training camps
Community fitness programmes
Youth sporting events
Outdoor exercise sessions

Family activities

Local summer cultural events and evening entertainment continue throughout the municipality.

🌅 Finestrat

Outdoor Adventures

The warm weather makes Finestrat one of the area's top destinations for outdoor activities.

Popular choices include:
Hiking Puig Campana
Guided countryside walks
Scenic village tours
Mountain biking
La Cala beach days
Shopping & Dining
La Marina Shopping Centre summer promotions
Beachfront restaurants
Evening shopping
Outdoor terraces

🎭 Altea

Arts & Culture

Altea continues its lively summer programme with:
Artisan markets
Art galleries
Live jazz
Acoustic concerts
Cultural events around Plaza de la Iglesia

New This Week

Altea has launched a special summer police operation, increasing patrols across beaches, the Old Town and tourist areas to help keep residents and visitors safe throughout the busy holiday season.

Coastal Experiences
Catamaran cruises
Sunset sailing trips
Seafront dining
Photography workshops

📅 Coming Up

Costa Blanca Cup finals approach
Outdoor concerts continue across the Marina Baixa
More beach entertainment throughout July
Summer fiestas gathering momentum
Markets, family activities and evening events across the region
Tourist attractions operating extended opening hours

Quick Summary

⚽ Costa Blanca Cup continues across the region

📸 New giant Benidorm letters now open on Tamarindos Promenade

🏖️ Beaches, water sports and boat trips in full swing

🌿 Albir Lighthouse Trail remains Spain's Best Blue Trail

🍫 Villajoyosa's heritage attractions continue to draw visitors

👮 Altea launches enhanced summer police patrols

🎶 Live music, nightlife and outdoor dining across the Costa Blanca

☀️ Peak summer holiday season is now underway

🌤️ Weather Outlook

Expect another week of hot, settled weather.

🌡️ Daytime temperatures: 30°C–34°C

🌙 Evening temperatures: 23°C–26°C

Perfect conditions for beach days, sightseeing, outdoor dining and evening entertainment. Remember to stay hydrated, wear sunscreen and avoid prolonged exposure during the hottest part of the afternoon.