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Turisme launches a digital campaign to promote the Valencian Community this Autumn

The Generalitat, through Turisme, is launching a new digital campaign to promote the Valencian Community this autumn under the motto 'The destination of your getaway', and thus take advantage of the opportunities offered by the upcoming festive long weekends to encourage the arrival of visitors.

The Minister of Innovation, Industry, Commerce and Tourism, Nuria Montes, has indicated that “the objective is to boost regional and national tourism in the low season, but with ideal temperatures to get to know the Valencian Community”; a destination that, according to Montes, “is capable of attracting differentiated audiences in search of varied experiences, becoming the place where everything happens, in a setting for active enjoyment.”

The head of Turisme stressed that "through this campaign, we are going to deploy all our reach potential in digital media to show the wide range of plans, activities and landscapes for the long weekends and holidays of October, November and December." “Our purpose is to reach, or even surpass, the national visits of last fall,” added Montes.

It should be noted that in the last quarter of 2022, the Valencian Community received more than 2.8 million national tourists, mostly from the Community itself (1.5 million), followed by Madrid (318,000), Catalonia (236,000) and Murcia (169,000).

This promotion on digital media has a strategy focused on both the municipalities of Castellón, València and Alicante, as well as on the variety of experiences and plans included in the agenda of its web portal. Furthermore, this agenda will be worked on with special emphasis on these periods.

A campaign with the focus on the structuring of the territory

To implement this strategy, a series of resources will be established at a visual level throughout the digital ecosystem that will respect the structure of the territory, with the presence of the three provinces and the inland and coastal areas.

Taking this balance, three contents will be prepared for the portal that provide inspiration and many plans and activities for each of the three bridges, which will be shared in the 'Here and now' section through the corresponding banners. Meanwhile, in the video blog 'Mediterranean in Action' , new content will be proposed with varied proposals such as visits to museums, typical gastronomy, routes and natural sites.

On social networks , itineraries, destinations, experiences, typical recipes... All of this with the necessary frequency to achieve a wide reach and accompanied by the hashtag #ElDestinoDeTuEscapada. A reminder will also be included to download the Kiosco Comunitat Valenciana app , in order to help plan these getaways.

Likewise, newsletters will be prepared , one per bridge, for the national and regional markets, in addition to various actions on travel social networks and digital advertising. With all of this, the aim is to encourage mobility between provinces and visits from other regions of the country by really varied traveler profiles.

he exhibition 'The Science of Pixar' can be visited at the Science Museum from October 6. 'The science of Pixar' is an exhibition designed to offer visitors a unique look at what happens behind the screen and to discover the process used in the creation of Pixar films.

Visitors will begin their immersion with a video that recounts the process Pixar uses to turn an idea into a film, and then they can approach the exhibit and visit, in the order of their choice, the eight sections that they recount Pixar's production process. The interactive exhibit showcases the computer science, math and science concepts used by the artists and computer scientists who help bring Pixar's award-winning films to the big screen.

🌴 What's On Across the Costa Blanca

Benidorm & Surrounding Areas | 13–19 July 2026

The Costa Blanca enters another exciting week of the summer season, with beaches packed, festivals in full swing and a busy calendar of sporting, cultural and family events across Benidorm, Altea, Villajoyosa, Finestrat, La Nucía and L'Alfàs del Pi.

With schools now on holiday across much of Europe, visitor numbers continue to rise as the region enjoys one of its busiest periods of the year.

☀️ Benidorm

Beaches & Summer Activities

Benidorm's award-winning Levante, Poniente and Mal Pas beaches continue operating at full summer capacity with lifeguards, beach services and water sports available daily.

Popular activities include:

Parasailing and jet ski adventures
Boat trips to Benidorm Island
Paddleboarding and kayaking
Beach volleyball
Open-air fitness classes
Family beach games and activities

New Seafront Attraction

Visitors are flocking to Benidorm's giant new "BENIDORM" letters on the Tamarindos Promenade, created from 170kg of recycled fishing nets recovered from the Mediterranean, making them one of the city's newest photo hotspots.

International Mermaids & Mermen Convention

Aqua Natura Benidorm is hosting Europe's largest International Mermaids & Mermen Convention, attracting performers, instructors and enthusiasts from across Europe and beyond.

Visitors can enjoy:

Mermaid performances
Underwater demonstrations
Family activities
Marine conservation workshops
Interactive experiences
Benidorm Cable Ski Celebrates 60 Years

The famous Benidorm Cable Ski marks its 60th anniversary with commemorative events celebrating one of Europe's oldest cable ski facilities.

Celebrations include:

Historical displays
Community events
Tribute to the founders
Anniversary activities continuing throughout the summer
Entertainment & Nightlife
Benidorm's nightlife is in full swing every evening with:
Live tribute shows
Comedy, cabaret and karaoke
Beach clubs
Rooftop bars
Live DJs
Sunset boat parties
Summer club events

🌿 Albir & L'Alfàs del Pi

Nature & Coastal Walks

The award-winning Albir Lighthouse Trail, recognised as Spain's Best Blue Trail, continues attracting walkers with spectacular views over the Serra Gelada Natural Park.

Things To Do:

Guided nature walks
Cycling routes
Outdoor fitness
Beachfront dining
Evening live music
International community events

🍫 Villajoyosa

Colourful Coastal Heritage

La Vila Joiosa remains one of the Costa Blanca's most picturesque destinations.

Popular attractions include:

Chocolate museum visits
Chocolate factory tours
Historic Old Town
Artisan markets
Seafront restaurants
Beach walks
Summer live music

🏟️ La Nucía

Medieval Market Returns

One of the highlights of the week is the 20th Medieval Market, running from 10–12 July, filling La Nucía's Old Town with:

40 artisan craft stalls
Medieval encampments
Knights and street performers
Traditional music
Fire shows
Children's workshops
Medieval food and drink
Celebrating 321 Years

La Nucía is also marking its 321st anniversary with cultural exhibitions, historical archive displays and an innovative Artificial Intelligence project helping preserve the town's historic documents.

Sport & Family Activities

Camilo Cano Sports City continues hosting:

International training camps
Community fitness sessions
Youth sporting events
Family activities
Outdoor exercise classes

🌅 Finestrat

Outdoor Adventures

Summer conditions make Finestrat ideal for outdoor enthusiasts.

Popular activities:

Hiking Puig Campana
Mountain biking
Guided countryside walks
Scenic village visits
La Cala beach
Photography
Shopping & Dining
La Marina Shopping Centre
Beachfront restaurants
Outdoor terraces
Summer shopping offers

🎭 Altea

Arts & Culture

Altea continues its vibrant summer programme featuring:

Artisan markets
Art galleries
Live jazz
Acoustic concerts
Cultural events around Plaza de la Iglesia
Summer Safety

The town's enhanced summer policing operation continues, with extra patrols across beaches, the Old Town, promenade and shopping areas helping keep residents and visitors safe throughout the busy holiday season.

Coastal Experiences

Catamaran cruises
Sunset sailing
Waterfront dining
Photography workshops

📅 Coming Up

Summer fiestas continue across the Costa Blanca
Outdoor concerts throughout Marina Baixa
More family entertainment during the school holidays
Extended opening hours at attractions
Beach events and evening markets
Live music every night across the region

🌴 Quick Summary

🏖️ Beaches and water sports at full summer capacity
🧜 International Mermaids & Mermen Convention at Aqua Natura
🎿 Benidorm Cable Ski celebrates 60 years
📸 Giant recycled Benidorm letters proving hugely popular
🏰 La Nucía Medieval Market returns with three days of entertainment
🌿 Albir Lighthouse Trail continues attracting visitors
👮 Enhanced summer police patrols continue in Altea
🎶 Live music, nightlife and outdoor dining across the Costa Blanca
☀️ Peak summer holiday season continues

🌤️ Weather Outlook

Expect another week of hot, settled Mediterranean weather.

🌡️ Daytime: 31°C–35°C

🌙 Evenings: 24°C–27°C

Perfect conditions for beaches, sightseeing, outdoor dining and evening entertainment. Visitors are advised to stay hydrated, use high-factor sunscreen and avoid prolonged exposure during the hottest part of the afternoon.