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Turisme launches a digital campaign to promote the Valencian Community this Autumn

The Generalitat, through Turisme, is launching a new digital campaign to promote the Valencian Community this autumn under the motto 'The destination of your getaway', and thus take advantage of the opportunities offered by the upcoming festive long weekends to encourage the arrival of visitors.

The Minister of Innovation, Industry, Commerce and Tourism, Nuria Montes, has indicated that “the objective is to boost regional and national tourism in the low season, but with ideal temperatures to get to know the Valencian Community”; a destination that, according to Montes, “is capable of attracting differentiated audiences in search of varied experiences, becoming the place where everything happens, in a setting for active enjoyment.”

The head of Turisme stressed that "through this campaign, we are going to deploy all our reach potential in digital media to show the wide range of plans, activities and landscapes for the long weekends and holidays of October, November and December." “Our purpose is to reach, or even surpass, the national visits of last fall,” added Montes.

It should be noted that in the last quarter of 2022, the Valencian Community received more than 2.8 million national tourists, mostly from the Community itself (1.5 million), followed by Madrid (318,000), Catalonia (236,000) and Murcia (169,000).

This promotion on digital media has a strategy focused on both the municipalities of Castellón, València and Alicante, as well as on the variety of experiences and plans included in the agenda of its web portal. Furthermore, this agenda will be worked on with special emphasis on these periods.

A campaign with the focus on the structuring of the territory

To implement this strategy, a series of resources will be established at a visual level throughout the digital ecosystem that will respect the structure of the territory, with the presence of the three provinces and the inland and coastal areas.

Taking this balance, three contents will be prepared for the portal that provide inspiration and many plans and activities for each of the three bridges, which will be shared in the 'Here and now' section through the corresponding banners. Meanwhile, in the video blog 'Mediterranean in Action' , new content will be proposed with varied proposals such as visits to museums, typical gastronomy, routes and natural sites.

On social networks , itineraries, destinations, experiences, typical recipes... All of this with the necessary frequency to achieve a wide reach and accompanied by the hashtag #ElDestinoDeTuEscapada. A reminder will also be included to download the Kiosco Comunitat Valenciana app , in order to help plan these getaways.

Likewise, newsletters will be prepared , one per bridge, for the national and regional markets, in addition to various actions on travel social networks and digital advertising. With all of this, the aim is to encourage mobility between provinces and visits from other regions of the country by really varied traveler profiles.

he exhibition 'The Science of Pixar' can be visited at the Science Museum from October 6. 'The science of Pixar' is an exhibition designed to offer visitors a unique look at what happens behind the screen and to discover the process used in the creation of Pixar films.

Visitors will begin their immersion with a video that recounts the process Pixar uses to turn an idea into a film, and then they can approach the exhibit and visit, in the order of their choice, the eight sections that they recount Pixar's production process. The interactive exhibit showcases the computer science, math and science concepts used by the artists and computer scientists who help bring Pixar's award-winning films to the big screen.

🌴 What's On Across the Costa Blanca

Benidorm & Surrounding Areas | 6–12 July 2026

The Costa Blanca is in full summer swing, with another busy week of sunshine, festivals, sporting events and family entertainment across Benidorm, Altea, Villajoyosa, Finestrat, La Nucía and L'Alfàs del Pi.

With schools now breaking up across Europe and visitor numbers increasing, beaches, attractions, markets and nightlife are all operating at peak season.

☀️ Benidorm

Beaches & Summer Fun

Benidorm's Blue Flag beaches continue to welcome thousands of visitors each day with full summer services.

Activities include:

Parasailing and jet ski adventures
Boat trips to Benidorm Island
Paddleboarding and kayaking
Beach volleyball
Open-air fitness classes
Family beach activities

New Attraction

Visitors can now take photos at Benidorm's brand-new giant seafront letters, created from 170kg of recycled fishing nets, located on the Tamarindos Promenade.

Costa Blanca Cup 2026

The international youth football tournament continues across Benidorm and the Marina Baixa, bringing together:

319 teams
34 countries
Thousands of players, coaches and supporters
Matches are being played throughout the week in Benidorm, Altea, La Vila Joiosa, La Nucía, Finestrat, L'Alfàs del Pi and Calpe.

Entertainment & Nightlife

Live tribute shows every evening
Comedy, cabaret and karaoke
Beach clubs and rooftop bars
Live DJs along Levante and Poniente
Sunset boat parties
Summer club nights

🌿 Albir & L'Alfàs del Pi

Award-Winning Nature

The Albir Lighthouse Trail, recently named Spain's Best Blue Trail 2026, remains one of the Costa Blanca's most popular walks.

Visitors can enjoy spectacular views across the Serra Gelada Natural Park.

Things To Do

Guided nature walks
Cycling routes
Outdoor fitness
Beachfront restaurants
Evening live music
International community events

🍫 Villajoyosa

Colourful Coastal Heritage

La Vila Joiosa continues to attract visitors with its colourful seafront and historic centre.

Popular attractions include:

Chocolate museum visits
Factory tours
Artisan markets
Historic Old Town walks
Beachfront restaurants
Live music
Summer gastronomy events continue throughout July.

🏟️ La Nucía

Sports & Family Activities

The Camilo Cano Sports City remains busy with:
National and international training camps
Community fitness programmes
Youth sporting events
Outdoor exercise sessions

Family activities

Local summer cultural events and evening entertainment continue throughout the municipality.

🌅 Finestrat

Outdoor Adventures

The warm weather makes Finestrat one of the area's top destinations for outdoor activities.

Popular choices include:
Hiking Puig Campana
Guided countryside walks
Scenic village tours
Mountain biking
La Cala beach days
Shopping & Dining
La Marina Shopping Centre summer promotions
Beachfront restaurants
Evening shopping
Outdoor terraces

🎭 Altea

Arts & Culture

Altea continues its lively summer programme with:
Artisan markets
Art galleries
Live jazz
Acoustic concerts
Cultural events around Plaza de la Iglesia

New This Week

Altea has launched a special summer police operation, increasing patrols across beaches, the Old Town and tourist areas to help keep residents and visitors safe throughout the busy holiday season.

Coastal Experiences
Catamaran cruises
Sunset sailing trips
Seafront dining
Photography workshops

📅 Coming Up

Costa Blanca Cup finals approach
Outdoor concerts continue across the Marina Baixa
More beach entertainment throughout July
Summer fiestas gathering momentum
Markets, family activities and evening events across the region
Tourist attractions operating extended opening hours

Quick Summary

⚽ Costa Blanca Cup continues across the region

📸 New giant Benidorm letters now open on Tamarindos Promenade

🏖️ Beaches, water sports and boat trips in full swing

🌿 Albir Lighthouse Trail remains Spain's Best Blue Trail

🍫 Villajoyosa's heritage attractions continue to draw visitors

👮 Altea launches enhanced summer police patrols

🎶 Live music, nightlife and outdoor dining across the Costa Blanca

☀️ Peak summer holiday season is now underway

🌤️ Weather Outlook

Expect another week of hot, settled weather.

🌡️ Daytime temperatures: 30°C–34°C

🌙 Evening temperatures: 23°C–26°C

Perfect conditions for beach days, sightseeing, outdoor dining and evening entertainment. Remember to stay hydrated, wear sunscreen and avoid prolonged exposure during the hottest part of the afternoon.