Local & Spanish

Valencian Community tourist spending tops €16 billion for first time in 2025

Valencia / 4 February 2026

Tourist spending in Spain’s Valencian Community exceeded €16 billion for the first time in 2025, rising 6% from the previous year, according to data published by Spain’s National Institute of Statistics (INE).

Figures from the Frontur and Egatur surveys showed international visitors spent a total of €16.05 billion in the region last year, up from €15.12 billion in 2024. The increase consolidates the Valencian Community’s strongest performance on record in international tourism.

The number of foreign tourists also reached a historic high, with 12.4 million visitors in 2025, a year-on-year increase of 4.26%.

Average spending per tourist rose to a record €1,292, while average daily expenditure increased by 5.3% to €139, the data showed.

The regional minister for Industry, Tourism, Innovation and Trade, Marián Cano, said the figures confirmed that the sector had met forecasts for both arrivals and revenue.

“We have closed the year in line with expectations, placing the Valencian Community at its best level ever in international tourism,” Cano said, adding that the region was strengthening its competitiveness and appeal in global markets.

December figures also showed strong growth, with 704,494 international tourists visiting the region, up 5.6% year on year. Tourist spending in the month reached €923 million, an increase of 8.8% and the highest December figure on record.

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

Benidorm (main hub this week)

Skyline Benidorm Film Festival (ongoing)
One of the biggest events this week, with screenings, talks and industry events
Elvis tribute show – Monday (27 April)
“From Memphis to Benidorm” live at Benidorm Palace
Spring cultural programme
Theatre, concerts and exhibitions across the city

Vibe: lively but not peak summer yet, good mix of locals and tourists.

Altea & Albir / Alfaz del Pi

Live music and concerts all week
Regular performances across venues and beach bars
Wide programme of cultural events including art and comedy

Vibe: relaxed, arts-focused, plenty of smaller live events.

Villajoyosa & Altea area (tours & experiences)

Guided tours and experiences

Village tours, food tastings and coastal excursions

Good range of cultural and local experiences running daily

Best for visitors looking for something different from nightlife.

Finestrat

Main upcoming event (next big one)

“Tornem als 90 – Finestrat Remember Festival” (coming soon)
Big 90s & 2000s music festival at La Foia sports comples
Takes place 9 May
DJs, food trucks, large tent + full day event
This is the next major event locals are gearing up for.

Local culture & activities

Casa De Cultura De Finestrat
4.4•Cultural center
Regular cultural programme

This is where most weekly local events happen.

La Nucía

Local cultural and sports activities
Preparations underway for upcoming major events in May

Vibe: quieter, more community-focused this week.

Across the Costa Blanca (general)

More concerts, exhibitions, markets and outdoor activities
Food tourism and day trips increasing across the region

Quick Picks (best things to do)

Film festival in Benidorm
Elvis show at Benidorm Palace
Food tours and village visits (Altea and Villajoyosa)
Live music in Altea and Albir
Nightlife in Benidorm and Finestrat

First for the latest UK & Spanish news on the hour every hour!

BENIDORM WEATHER

Local & Spanish

Cool Playlist

Valencian Community tourist spending tops €16 billion for first time in 2025

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

First for the latest UK & Spanish news on the hour every hour!

Latest Music Video's

Spain's More Music Variety

A Shine Media Spain Radio Station : 2026

A Shine Media Spain Radio Station : 2025

A Shine Media Spain Radio Station : 2026