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Benidorm Pride Turns 15: A Week of Parties, Culture and Celebration Under the Slogan “Prouder than Ever!”

 

• Benidorm is gearing up for the 15th anniversary of Benidorm Pride, one of the city’s most iconic annual events, which runs from 1–7 September and is expected to draw more than 20,000 visitors.

 

Presented today by Councillors for Equality and Events, Ángela Zaragozí and Jesús Carrobles, alongside Pride organiser Santos Torres, the programme promises five themed parties, a packed cultural agenda, and the spectacular Saturday parade featuring some 20 floats, including one from Benidorm Fest.

 

Santos Torres thanked City Hall for its continued support and explained that this year’s slogan, “Prouder than Ever!”, reflects the expansion of both the party schedule and the cultural events, which aim to preserve Pride’s activist roots. He also underlined Benidorm’s growing LGBTQ+ calendar, now stretching from Benidorm Fest and Euroclub to the grand finale of Pride.

 

Councillor Carrobles stressed the importance of Pride Week not only as a celebration but also as a driver of tourism and the local economy:

 

“Benidorm Pride competes on equal footing with events in cities with multi-million-euro budgets, yet delivers an even greater impact thanks to the hard work of organisers, businesses, and artists.”

 

Party Programme

• 1–2 September: Bar and club nights across the city.
• 3 September: Pink Party at Ku Playa (19:00, €10).
• 4 September: Pool Party at Marina Resort (13:00–19:00, €25) and the first Ñ. Divas Party at the Julio Iglesias Auditorium (19:00, free).
• 5 September: The legendary White Party at Julio Iglesias Auditorium (19:00, €15 with drink).
• 6 September: The main Parade, departing at 16:30 from Rincón de Loix, travelling along Levante Beach and Avenida del Mediterráneo before finishing at Plaza de SS MM los Reyes de España. Around 20 floats and hundreds of costumed participants will fill the streets with colour, music and performances, including Benidorm Fest artists Kuve and Kingdom. The celebration continues at the Julio Iglesias Auditorium with the Main Stage (19:30, free), featuring 16 musical acts.

 

Cultural Agenda

The Department of Equality has organised parallel cultural activities to highlight diversity and inclusion:

 

• An Other History. Valencian References of LGTBIQ+ Resistance: an open-air exhibition in Plaza de SS MM los Reyes de España (until 8 September).
• Visible Bodies, Art, and Desire: an exhibition of LGBTQ+ artists at Espai d’Art (25 August–12 September).
• 2 September: Book presentation Angel, My Foteu-Me by Josep Vicent Escartí, followed by a discussion with LGBTQ+ historian Ernest Gómez Andujar (Municipal Library, 18:30).
• 4 September: Screening and discussion of Who Wants to Marry an Astronaut? by David Matamoros.
• 5 September: Talk by Manuela Saborido Muñoz (Manolita Chen), pioneering trans artist and activist (Casa del Fester Auditorium, 19:00).
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Councillor Zaragozí summed up the spirit of the week:

“Benidorm Pride is not just a celebration of leisure and tourism, but also a platform to defend diversity, equality, and inclusion—values that have made Benidorm a benchmark for decades.”