In 2020, Finestrat became the first City Council in Spain to approve a ban on smoking and vaping on its beach, La Cala de Finestrat. A measure that came in the context of the pandemic, to contain the spread of the virus. And that is here to stay. The Councilor for Health, Nati Algado, raised the Smokeless Beach Flag 2024 together with the Councilor for the Environment, Estela Álvarez. «We want healthy spaces and protected spaces. With this measure we want to protect the health of the people who visit us and we also want to preserve the coastline and our sand, avoiding dirt and pollution generated by cigarette butts on the beach. The Environment is everyone's commitment to take care of it." noted the 1st Lieutenant Mayor, Nati Algado.
To apply this measure, the City Council modified its ordinance No. 29 on coexistence in public spaces to prohibit smoking and also vaping (smoking with electronic cigarettes) in all public use areas of the beach. Failure to comply may result in penalties of up to €750.
In addition, since 2021 the municipality has been part of the SMOKE-FREE BEACH NETWORK of the Valencian Community.