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Carlos Mazón: "2024 will open new horizons for the gastronomy of the Valencian Community"

 

The president of the Generalitat, Carlos Mazón, has indicated that Tourism plans to strengthen the promotion of the Valencian Community destination through the gastronomic product throughout this year, so "2024 will open new horizons for the gastronomy of the our Community".   

 

The aim is to increase the promotion of our gastronomic products and bring their quality and competitiveness, together with the professionalism of our cooks, to international markets where it can become a great attraction for future tourists. 

 

Specifically, the Ministry of Innovation, Industry, Commerce and Tourism has planned to carry out various gastronomic promotion actions in Dubai and Tokyo during the first quarter of 2024, and to coincide with the assistance of IVACE international. 

 

Thus, the objective of Turisme Comunitat Valenciana is to join the participation of Valencian companies in the agri-food sector in the Guldfood Dubai fairs, which will take place between 19 and 22 February, and in Foodex in Tokyo, from 4 to March 8 "It will be the first time that our products travel so far to be promoted. It is a clear commitment by this Council for the entry of our gastronomy into the international market" stressed the head of the Council. 

 

These promotional actions will have the participation of prestigious chefs from the Valencian Community who will have the opportunity to cook for tour operators and travel agents from these countries, with the intention of highlighting the diversity and quality of the gastronomic product, among other attractions of our destination.

 

For Carlos Mazón, gastronomy is part of "our hallmarks" and, together with the excellence of our products and the professionalism and roots of our sector, "gives tourism in the Community an unparalleled character throughout the world".

 

The president also wanted to highlight the high esteem that tourists have for the gastronomy of the Community and that, on this occasion, "it will serve as a gateway to increase the number of tourists from more distant countries". 

 

At the moment, 25% of the tourists who come to the Valencian Community are motivated by the gastronomic product and their average expenditure exceeds by 30% that of other tourist segments.

 

The Exquisite Mediterranean

Turisme Comunitat Valenciana already has its own gastronomy strategy which, with the L'Exquisit Mediterrani brand, carries out actions to promote this product in various areas of action.

 

This network, which seeks to connect the different gastronomic initiatives in our territory to create synergies and improve our positioning, has more than twenty affiliated public entities and nearly 450 restaurants. All comply with parameters of excellence, authenticity, innovation and sustainability, which reinforces the positioning of the Valencian Community destination in the gastronomic field.