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Carlos Mazón announces 1.5 million euros in aid "to support SMEs in the recruitment of young people specialised in internationalisation"
 

• He points out that they will allow the companies and entities of the Community to have qualified personnel in foreign trade, digital marketing, data management and business intelligence
• It highlights the support of the Council to strengthen the internationalization of the Community's companies by increasing by 23% the economic aid of Ivace+ii by 10%, those of the General Directorate of Entrepreneurship
• He underlines the reinforcement of the network of offices abroad in strategic destinations such as the recent opening of a new antenna in Saudi Arabia, "where the Valencian business fabric has a lot to offer"

The president of the Generalitat Valenciana, Carlos Mazón, has announced 1,552,500 euros in aid "to support SMEs in the recruitment of young people specialized in internationalisation".

The head of the Valencian Executive has said that this new order, co-financed at 60% by the European Social Fund, "will allow companies and entities in the Community to have qualified staff in foreign trade, digital sales and marketing, data management and business intelligence ". This initiative is added to the IVACE Exterior grants to provide companies with specialised personnel to facilitate their internationalisation.

Carlos Mazón pointed out the Council's commitment to strengthen the internationalisation of the Community's companies "with the aim of boosting their growth in the foreign market, their competitiveness and strengthening the economy of our territory".

In this sense, he has vindicated the policy of this Council to facilitate business activity "because companies are the ones that create employment", at the same time he has advocated for public-private collaboration to promote economic and social development.

In terms of internationalization, Carlos Mazón has noted the Council's support through different measures. Thus, he referred to the 23% increase in Ivace+i aid aimed at supporting strategic consultancy costs for internationalisation, with 3 million euros. It should be noted that, for the first time, the costs related to the support service by experts in any part of the process are included and that have European funding through Feder Funds.

Likewise, he mentioned the 10% increase in aid from the General Directorate of Entrepreneurship and Internationalisation to reach 14.47 million euros, in which, in addition, the eligible expenses for participation costs are increased of companies at fairs, at international events or in actions related to the international marketing plan.

He also recalled that "the ambitious external promotion plan is integrated in 2024 by more than 80 actions in 40 countries", with the aim of strengthening the promotion of the companies and products of our territory with tourism promotion, "with the attention paid to gastronomy as one of the attractions of our land with which we strengthen the Valencian Community brand".

New commercial office in Saudi Arabia
The head of the Council also highlighted the new antenna of the Generalitat opened in mid-July in Saudi Arabia to establish itself as "a strategic destination for exports".

In this sense, he indicated the investment effort of Ivace+i to expand its foreign network with this new office, and highlighted the "high growth potential" of this market for our companies.

Thus, he explained that this new office aims to expand support for the Valencian export sector "in a country consolidated as one of the world's largest importers, where the Valencian business fabric has a lot to offer".

The president has indicated that this country offers opportunities to Valencian companies in very diverse sectors. Saudi Arabia is the leading economy among the Gulf countries and Oil Exporting Countries (OPEC). The Government's interest in diversifying its economy has opened up opportunities for foreign investment in sectors such as tourism, renewable energy, technological sectors, infrastructure and manufacturing, among others.

Carlos Mazón recalled that Saudi Arabia is an important destination for Valencian products, being the second most important in Asia, only preceded by China and with 11% of sales on this continent. In addition, it is the first customer of Valencian products in the Middle East.

The External Network of Ivace+i Internacional supports up to 36 markets through personalised services including market surveys, contact directories, search for partners, personnel selection, among others, in addition to the organisation and support for the participation of Valencian companies in external promotion actions. Services, all these, discounted up to 90% for Valencian companies.