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Carlos Mazón highlights the alliance between the tourism sector and the Generalitat to consolidate the leadership of the Costa Blanca destination

 

• Underlines the "coordination and work capacity" of the industry to position itself as one of the main tourist destinations
• The President of the Generalitat participated in the presentation of the tourist milestones of 2023 and the new challenges of the Costa Blanca Trust
• The Minister of Tourism has presented a balance of tourist data 2023 and has advanced the forecasts on the first day of Fitur 2024
• It affects the "positive evolution of profitability, social sustainability and job creation, as well as sales forecasts". 
• It is expected that the turnover of tourist companies will increase by 10% in 2024

 

The president of the Generalitat, Carlos Mazón, highlighted, during the presentation of the tourist milestones of 2023 and the new challenges of the Costa Blanca Trust, the alliance between the tourism sector and the Generalitat to consolidate the leadership of the Costa Blanca destination.

 

The head of the Council has considered the "humility and unity" with which he works daily, as well as "the coordination and ability to work" to position himself as a of the main tourist destinations.

 

Likewise, he referred to the good results obtained by the sector during 2023 and expressed his hope that they will be surpassed in 2024, which will contribute to the abolition of the tourist tax, recently repealed by the Council in order to continue attracting visitors .

 

During his speech, Mazón referred to the effort to maintain competitiveness as well as the diversity of the tourist offer of the Costa Blanca and the Valencian Community, which has "sustainable and attractive beaches, the most mountainous province of Spain, inland routes, or its gastronomic wealth".

 

For his part, the president of the Provincial Council of Alicante and president of the Costa Blanca board of trustees, Toni Pérez, has pointed out the objective of consolidating itself as an intelligent tourist destination "betting on digitization, artificial intelligence and natural intelligence". In this sense, he explained that the main axes of action will be accessibility, innovation and technology, digitization and environmental, economic and social sustainability.

 

It should be noted that the Costa Blanca destination attracts 45.7% of all travelers heading to the Valencian Community, and that in 2023 it has increased by 4.1 percentage points the 2019 employment records.

 

Nuria Montes highlights the good tourist data

The Minister of Innovation, Industry, Commerce and Tourism, Nuria Montes, presented this Wednesday the 2023 tourism balance and the 2024 forecasts in an event held at the stand of the Valencian Community of Fitur in which the President of the Generalitat also participated , Carlos Mazón.

 

Nuria Montes has pointed out that "all the indicators are positive" and has remarked that "definitely 2023 has been the best year touristically speaking".

 

In addition, he explained that, although the variable of tourists is positive, "there are others that are much more important", and in this sense, it has influenced the "positive evolution of profitability, social sustainability and the creation of jobs , as well as sales forecasts". 

 

For Nuria Montes, "the data for 2023 is very good, but what is really interesting is all the perspectives that we have already evaluated for the year 2024, and all of them make us think that we will again be in the best year for tourism in terms of all the variables" .

 

Montes has reiterated that in the Generalitat "we are not concerned about counting tourists, what we are concerned about is counting the beneficial effect that tourism has on the economy and on the social component of the Valencian Community", and has pointed out that "all this is will be fulfilled during the year 2024".

 

Along these lines, he explained that the data from the airports of the Valencian Community are "very positive in all markets", and he highlighted that the prospects, especially for hotel sales, are already growing above the best forecasts". 

 

In addition, he emphasised that "the public sector and the private sector are practically aligned in the same discourse", and he recalled that "we no longer have the threat of the tourist tax on the table", so he pointed out that " now what remains is the work to manage the success that comes to us and make the Valencian Community more sustainable in terms of tourism and also more recognized".

 

Balance data 2023

Nuria Montes has highlighted that the Valencian Community "is in an excellent competitive position so that tourism activity continues to develop at a great pace". 

 

Thus, he explained that, to reinforce these conditions, favored by the great business dynamism, "a tourism policy is being designed based on sustainability, regulatory adaptation and public-private cooperation, which places the Valencian Community at the forefront of but sustainable tourism development".

 

The head of Tourism has remarked that "tourism contributed in 2022 to the GDP of the Valencian Community with 15.8%, already reaching the pre-pandemic levels of 2019", and has advanced that with the very positive data that the activity has collected in 2023 "everything seems to indicate that the contribution of tourism to the GDP of the Valencian Community for the first time may have exceeded 16% in 2023".

 

In addition, Montes emphasized that 2023 "has turned out to be a great year for the tourism sector, as confirmed by the main activity indicators". In this line, he has highlighted the increases in the occupancy rates of the tourist accommodation offer, a greater volume of visitors and, especially, the increases in the economic indicators such as that of employees in the activity or the strong rise in the indices of profitability of tourist accommodation (Revpar).

 

Regarding the results of 2023, Montes highlighted that "we have reached 28.5 million tourists, between national and international" and, in addition, sales in the tourism sector have increased by 16.6% compared to 2019" .

 

Regarding spending, it should be noted that, in 2023, domestic tourist spending has grown by 5.34% compared to 2022, and spending by international tourists has increased by 23.4% compared to 2022.

 

Other noteworthy data are the growth of Revpar (revenues per room available), it was 23.7%, and tourist employment rose by 6.24% year-on-year.

 

Forecasts for 2024

With respect to the forecasts for 2024, the Minister of Tourism has advanced that, according to the estimates of Turisme Comunitat Valenciana "it is expected that the turnover of tourist companies will increase by 10% in 2024".

 

In addition, an increase in air capacity at Alicante airport is expected, with a growth of 13.1% in the number of seats and 12.6% in the number of flights. Likewise, for Valencia airport, a rise of 6.9% in the number of seats is expected, and of 7.1% in the number of flights. 

 

Nuria Montes explained that "these data show us a change in trends in the different markets and demand segments to which it is necessary to adapt, such as the search for unique and memorable experiences, the interest in gastronomy and local products, or the prioritisation of spending on trips that seek physical and emotional well-being".

 

Montes has also referred to the increase in air capacity and the emergence of new railway operators, to the increase in sustainability and social responsibility in supply and demand, to the adaptation and mitigation of the impact of climate change, the acceleration of investment in digitisation of the travel cycle, technology and artificial intelligence, or data management and generation of tourist knowledge.

 

More information: 2023 tourist balance and 2024 forecasts