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Carlos Mazón highlights the capacity for innovation and the international projection of the Alicante toy sector "present all over the world"

 

The president of the Generalitat, Carlos Mazón, highlighted the capacity for innovation and the international projection of the Alicante toy sector, which "is present all over the world" and which constitutes one of the "best ambassadors" of the Valencian Community.

 

Carlos Mazón made these statements during his visit to the Technological Institute of Children's Products and Leisure (AIJU), where the 33rd edition of the AIJU Guide 2023-2024 was presented and the new space of game 'Toylab Experience'. The president was accompanied by the minister of Innovation, Industry, Commerce and Tourism, Nuria Montes and the mayor of IBI, Sergio Carrasco.

 

During his speech, the head of the Council praised the toy sector for its maturity and professionalism, in addition to highlighting the high number of jobs it generates in the Alcoià region. In the same way, he pointed out that it is a sector that contributes to the education of children in values ​​such as sustainability, equality, respect and the practice of sport.

 

Mazón has shown the support of the Council to continue promoting this sector of economic activity fundamental to the Valencian Community, and in this sense he has referred to the measures put in place to reduce the administrative bureaucracy and to relieve the pressure fiscal, "both of the industries and of the consumer".

 

Likewise, he has committed to continuing to work "arm in arm" with the mayors of the region to offer industrial land and infrastructures that contribute to the economic development of the area.

 

AIJU Guide

In this edition, the AIJU Guide puts the focus on play as a fundamental aspect for children's well-being, considered by families as a much more positive activity than the time boys and girls spend watching television, playing with mobile phones/ tablet or with video games.

 

In the course of his visit, Carlos Mazón attended the inauguration of AIJU's 'Toylab Experience', a play space for children born with the aim of conveying to society the importance of play in childhood, through information based on scientific methodologies.

 

Toy Lab Awards

Finally, the president of the Generalitat has presented the Toy Lab Awards, prizes awarded for the first time by the Guia Lab , after the votes of more than 600 Spanish families.

 

The Play for Change/Accessibility Award has been awarded to the company Miniland; the Cefa Sustainability Award; the Healthy Life/Physical Exercise Award at Chicco and the Strem Award: Science, Technology, Engineering&Maths at Ludilo.