The president of the Generalitat, Carlos Mazón, will attend Fitur 2024 with the aim of strengthening the position of the Valencian Community as a first-rate tourist destination, both in the national and international markets. In Fitur, the head of the Council will show the 'Mediterranean Attitude' to increase business opportunities in the tourism sector and increase the arrival of tourists throughout the year.
To do this, the president will maintain an intense agenda of meetings with the main tour operators and mobility companies to "attract more tourists to our Community throughout the year, taking advantage of the wealth, the climate and the attractiveness of our land 365 days".
Carlos Mazón will support the Valencian companies and entities present in Fitur, "true protagonists of this event in a record year in participation", which will count on the collaboration of the Generalitat "to favor their business and make it more attractive the Community to tourists".
In this edition of Fitur, which will take place from January 24 to 28 in Madrid, more than 500 co-exhibitors will participate in the stand of the Valencian Community, 261 of which will be companies and tourist organizations, among which the participation of 158 firms specialized in product, 19 technological or 28 in the festival area. The highest representative of the Valencian executive has insisted that the final objective of this fair is that "our companies close agreements and expand their business to sell our product and our destination".
The Valencian Community will have a 2,050 m² stand that will reflect the 'Mediterranean Attitude', a proposal that invites all visitors to the Community to "live first-hand the passion, the effort, the identity, the light and the 'soul of the Mediterranean', says Mazón.
Strengthen tourist activity
The Valencian delegation, headed by the president, will carry out more than 200 activities during the fair focused on establishing agreements and expanding contacts with the main tourist operators, airlines, travel agents or professionals from various fields, among others.
The head of the Council will have meetings with tour operators such as Jet 2 Holidays or Booking; transport companies such as Ryanair, Vueling, Ouigo, Baleària and Vectalia, or hotel companies such as Magic Costa Blanca-Marina d'Or. Likewise, he will attend the presentations of the destinations of the Valencian Community such as Costa Blanca, Valencia, the European Green Capital or the pre-Olympic sport, among others.
On Thursday the 25th, the day of the Valencian Community, the president will advance the strategic objectives and actions of the Generalitat to support tourist activity, and will tour the stands to get to know first-hand the new tourist brands of the Community and the business prospects of the companies present in Fitur.
Mazón stressed that the Generalitat is working together with all the agents involved to "position the Valencian Community as the first fully sustainable destination" and to launch actions that "favor the deseasonalization of the sector". In this sense, he recalled initiatives such as the 2024 Tourist Voucher or the IMSERSO tourism program to "attract visitors 365 days a year".
In addition, the Generalitat will promote in Fitur the expansion of new activities linked to tourism in highly growing markets, such as sports, culture or LGBTI+, which will have their own space within the framework of the Tourism Fair .