

The gastronomic days "El Plat de Cullera", which will be held in Altea from February 16 to 25, were presented to the media. In this new edition, there was a record participation of 17 establishments that wanted to join the conference. La Paraeta, Melitón Jardín, Ca Pere, Casa Vital, E-Tika, Italia Loca, Xe que Bò, Chez Pierre, Juan Abril, Mallol, Gourmet Losada, la Clau d'Altea, Gallinero, Maná, Rumors, la Picateta de Lola and the Sidrería Escondida, will offer for a few days their best dishes with traditional menus, suitable for the time of year, and with the spoon as a common element among all and some with touches of innovation.
During the presentation, the councilor for HR and Citizen Security, Deo Sánchez, apologised to the councilor for Commerce, Jose María Borja, who due to personal issues could not attend the presentation, and wanted to congratulate all the participating establishments, highlighting the work carried out by the Association of Innkeepers and Merchants of Altea. According to Deo Sánchez, "it's an initiative that wants to highlight the work of collaborating restaurants, but that benefits local commerce since they all use local products and that has the support of the Altea City Council a another year".
For his part, the president of AEA, the Association of Innkeepers and Merchants of Altea, Juan Abril, said that this will be the first event of the year to which six others will accompany in the coming months, thus highlighting the concerns that all its associates have. With regard to these days, "we want to show the concern that we have among all restaurateurs so that we don't lose spoon meals, that tradition that is so ours. There are very elaborate menus that will make us remember those flavours of old", highlighted Abril, who encouraged to enjoy the "Plat de Cullera" by being able to make reservations now to avoid last minute problems.
The "El Plat de Cullera" conferences want to reward the loyalty of their diners, as in previous editions, for this reason each place participating in the conferences will be assigned a QR code, in which each customer can register their participation. In this way, he will enter the draw for various gifts that have been contributed by different collaborating companies. Some of these gifts are a Gentilesa soup from Melitón restaurant, a Gentilesa soup from Ristorantino Gallinero, a Gentilesa soup from the De Confiança bar, Gentilesa coffee packs from Café Arditi Italia Roma, a batch of Premium Gentilesa products from El Picaro butcher shop and a batch of Boama chocolate courtesy of Chocolates Marcos Tonda. The more menus enjoyed, the more options and possibilities there will be in the draw that takes place at the end of the days.
To finish, Mario Ayús, from the company Gastro Eventos and organizer of the conference, emphasised that it is very easy to work in the locality, since "our mission is to put a little more in the window a gastronomy itself very well known, as is Alteana. That's why we try, based on our previous experience, and with the restaurateurs' concerns, to adapt to the events they ask of us". For Gastro Eventos, "the launch of seven gastronomic events in 2024 is good proof that things are going well, and that more and more establishments want to join any of the projects".
Easter Events & Local Atmosphere (Just finished but still ongoing vibe)
Benidorm
The tail end of Semana Santa has wrapped, but the holiday atmosphere continues this week. Expect busy beaches and a bustling Old Town, with hotels around 90% full. Daily live music, tribute acts, UK-style cabaret shows, DJs, and themed party nights are keeping the nightlife lively. The Benidorm Punk Weekender is also taking place, offering multi-day alternative music performances. This week is more about the post-Easter buzz, nightlife, and events in venues rather than big parades.
Day Trips & Experiences (Running This Week)
Available from Benidorm, Albir, and Altea:
Altea
After Easter processions, Altea is quieter this week. Visitors can enjoy street performers and small local gigs, with major festivals scheduled later in the year.
L’Alfàs del Pi / Albir
Local markets, cafés, and expat events continue, along with live music nights in bars and seafront venues.
Finestrat
Finestrat is relatively quiet this week, with the next major event being the April Fair on 25–26 April featuring flamenco, tapas, and music.
La Nucía
Maintains a sports-oriented vibe, hosting local training events and small community activities.
Villajoyosa
Offers seafront markets and a relaxed atmosphere, ideal for food lovers and visits to the chocolate museum.
Big Picture This Week
Easter tourism is still driving crowds. Beaches, bars, and restaurants are busy, and the main events this week include live music, tours, and local nightlife. Major festivals and larger events will return later in April and throughout the summer.



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