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February provides occupancy rates above 70% in the Valencian Community, being the prelude to a promising tourist season. 

The second half of February shows the end of the low season with figures above 70% in all the analysed areas of the Valencian Community . For hotel entrepreneurs, the data is a prelude to what will be the arrival of spring and of course Easter. 

Valencia city is the great lucky one these days, reaching 85% occupancy , with 4-star hotels leading the way. With these data, the city of Turia says goodbye to February at 78.2%, which serves as a prelude to the good data that is expected to be achieved during the month of March thanks to the Las Fallas festival.

 

The Costa Blanca also stands out during the second fortnight with 77.5%, followed by Benidorm at 76.2% and the province of Castellón at 76.3%. These last days of the month undoubtedly raise the figures for the month of February, improving, in all cases, between 5.5 and 8 points compared to the same period in 2023.

 

Although hotel activity began to reactivate for accommodations in February, motivated above all by the celebration of Valentine's Day, it is in the first days of March when a greater change of pace is evident, since  44% of the accommodations that were still extending its closure beyond 2023 decides to open its doors. 
 
The positive trend of recent days consolidates the good occupancy prospects for all destinations that are already beginning to warm up for the start of the tourist season with confirmed reservation volumes for the first half of March above 70%.

 

Below, we offer you a detailed analysis of hotel occupancy in different parts of the Valencian Community.

 

The annual hotel occupancy report prepared by  BigDataHOSBEC  for the following tourist spots in the Valencian Community is now available:

Benidorm
White shore
Province of Valencia
Province of Castellón

You can view the full report at the following link:

Biweekly hotel occupancy evolution report – 2nd fortnight February 2024

 

BENIDORM

The  Benidorm destination  slightly exceeds the data for the first fortnight with 76.2% occupancy, and raises the average for the month of February to 75.9%, representing 5.7 points more than in the same period of 2023.  (see the weekly evolution of hotel occupancy in the bar graph of the report).

In the last 14 days of this leap month of February, the Spanish market represents 43.7% of the total compared to 56.3% belonging to the international market, which is led by the United Kingdom with 39.1%. Behind the British market and by a long distance, the Dutch market is located with 4.4% and the Belgian market with 4.2% , with the Irish market closing in fourth position with 2.2% . The rest of the issuing markets do not exceed 1% representation in any case.

 

The month of March begins with very positive values, since the volume of confirmed reservations is  74.9% , 3.7 points above the data from the previous year on these same dates. 

COSTA BLANCA

The  Costa Blanca area (not including Benidorm) records an occupancy rate of 77.5%, finishing off a month of February that recorded an average of 75.4%, far exceeding the 2023 data by 8 percentage points (67 ,4%). (see the weekly evolution of hotel occupancy in the bar graph of the report).

 

Tourists  of international origin represent 53.3% of the total , compared to  46.7% nationally,  which maintains data similar to those of the previous fortnight. After the Spanish market, the most prominent nationalities are  British (13.5%) ,  Norwegian (7.7%)  and Belgian  (5.3%), French (5.2%) and Dutch (4.5%) . The next most representative ones are between 3% and 2% German and Polish. 

Regarding the  forecast for the first days of March,  there are already  73.9%  of rooms reserved, a figure that will surely increase with last-minute reservations. 

PROVINCE OF VALENCIA

The second half of February takes off in the province of Valencia, recording nothing more and nothing less than 82.8% occupancy , which results in an average of 76.7% for the month of February , adding 5.5 percentage points compared to to 2023 (71.2%). (see the weekly evolution of hotel occupancy in the bar graph of the report).

 

Domestic tourism  continues to represent more than half of the “pie” with 52.8%, being by far the largest market in the entire province. The international tourist is manifested in a varied range of nationalities among which we find the most prominent being the British, Italian, American, German, Dutch and French, all of them being between 5.5% and 4%.  

 

The bonanza of the province's data is given above all by the data recorded for Valencia city, which stands at 85% during the second fortnight, with 4-star hotels in the lead with a share of 91%. 

The  occupancy forecast for the first half of March  is set at 71.6 % in the province and 72.1% in Valencia,  with a glimpse of the boost in these data thanks to the beginning of the Fallas festival.

PROVINCE OF CASTELLÓN

The hotels in the province of Castellón closed due to the marked seasonality of the province are beginning to join tourist activity accompanied by positive occupancy data of 76.3% during the second half of February. These records also record an improvement compared to those of 2023, since the average for the month (71.5%) increases by 6.1 percentage points compared to the previous year . (see the weekly evolution of hotel occupancy in the bar graph of the report).

 

The  national tourist  remains the same as in the first fifteen days with 65.4%. The remaining 34.6% belongs to international tourism, led by the  French market with 7.7%,  followed by the Italian market  with  3.4% , the  German market (3.3%)  and  the Swedish market (3%). 

 

The  next fortnight has a volume of confirmed reservations of 70.5% well above what was recorded the previous year (62.3%).