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Finestrat at the IV Turespaña Convention dedicated to emerging technologies for a new tourism model

Finestrat was present in Tenerife at the  IV Turespaña 2024  Convention  , “Everything changes again: emerging technologies for a new tourism model” , organised in collaboration with Turismo de Tenerife and the island's Cabildo. The role of digitalisation and emerging technologies applied in the development of more sustainable and responsible tourism is the axis on which this fourth edition revolved, which was held at the La Pirámide Congress Palace in Arona from October 1 to 3.

 

The Councilor for Tourism, Donna R. Plummer and the director of the Finestrat strategy, Smart Tourist Destination, Miguel Ángel Catalán, attended this convention in which, among other contents, the use and application of technology in the marketing of the tourist offer were addressed; digital marketing in international markets; Big Data and data processing; AI applied to tourism; experiences of good practices; the example of other destinations; the platform of smart tourist destinations; the planning of new tourism strategies or the transformation of the Spanish tourism model.

 

It is worth remembering that Finestrat is currently part of the national network of Smart Tourist Destinations together with large cities such as Seville, Bilbao or Malaga and is at the highest level of the strategy. This has led it, among other things, to obtain €3 million in European Next Generation EU funds through the Sustainable Tourism Plans in Destination. “And we have several projects underway in this line to be more sustainable, more accessible, more innovative. This is the case of the consolidation of La Penya, emblem of our historic centre, the redevelopment of the climb to Plaça UE, the green ring/boulevard and the elevator to Castell”, said the Councillor for Tourism.

Leading experts in the tourism sector

This edition brought together more than 50 experts  from the tourism sector, including professionals from leading companies in the national tourism sector, as well as representatives of Public Administrations, Autonomous Communities and local entities. Among the most notable speakers were representatives of  Paradores ,  Destinia ,  Bank of Spain ,  Civitatis ,  Microsoft  or  CEOE , among others.

 

Likewise, the tourism advisors made presentations on strategic international markets   (such as Germany, France, the United Kingdom and the United States),  Others to be taken into account  (Poland, Mexico and Colombia) and  Asia (China, Japan and Korea, and Southeast Asia). Good practices were also shared and experiences were exchanged between different countries, such as the conversation between Spain and Italy, with the director of Turespaña and the president of ENIT Agenzia Nazionale del Turismo, Alessandra Priante .