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June marks the trajectory of what will be the two busiest months of the year

 

• The Portuguese market resurges during the summer season and remains loyal to the destination Benidorm
• International tourists represent 60% of the city of Valencia, with the US market remaining the leader
• The province of Castellón closes June with 73% occupancy, with almost complete dominance of domestic tourists.
• The month of June marks the two most anticipated months for the tourism sector in the Valencian Community, which will bring together the most important figures on occupancy and activity of the entire year.

The province of Valencia, Castellón and the tourist area of ​​the Costa Blanca exceeded the data for 2023 in these last 15 days of the month, finally reaching an average for June higher than 2 and 3 percentage points compared to the previous year.

These upward trends show that tourists continue to bet on the Valencian Community, with a greater presence of domestic tourists in the province of Castellón or in destinations such as Gandía where the quota of Spanish tourists is around 80%.

Reflecting a greater balance between international and national tourists are destinations such as Valencia city or Benidorm where the proportions are 60% - 40% respectively. In the case of the tourist capital of the Costa Blanca and reflecting once again the loyalty to the destination, the Portuguese market reappears with force, establishing itself as the second most representative international market behind the impetuous British market.

In the case of Valencia, the American market is betting heavily and leads the range of nationalities received in hotels with a volume above 8.5% during the month of June. British, Italian, Dutch and German guests are close behind with shares between 6 and 7.5%.
 

These occupancy figures, which promise to maintain, and even surpass, the records of last year 2023, are linked to average rates that have increased depending on the type of destination, according to figures provided by the hotel analytics tool Biontrend.

Thus, destinations such as Valencia, characterised by the holding of highly popular events that potentially increase demand, show a price increase of over 14%, while other destinations show more moderate increases of around 5%.

Below, we offer a detailed analysis of hotel occupancy in different parts of the Valencian Community.

 

The annual hotel occupancy report prepared by  BigDataHOSBEC  for the following tourist spots in the Valencian Community is now available:

 

Benidorm
White shore
Province of Valencia
Province of Castellon

You can view the full report at the following link:

Biweekly report on hotel occupancy evolution – 2nd half of June 2024

 

BENIDORM

The destination  Benidorm has gained momentum and exceeded the good figures of the last fortnight by two points, finally scoring 88.4%.  A figure that balances the records of the same period in 2023. These occupancy figures are largely driven by  3-star hotels, which are close to 89%, and 4-star hotels, which score 88.4%.   (See the weekly evolution of hotel occupancy in the bar graph of the report).

Compared to the whole of June , Benidorm reached an average occupancy of 87.5% , exceeding the figures for 2023 by 1.3 percentage points.

The international tourist market follows the same pattern as in the last two weeks, representing 56.5%, with the  British market leading the table with 39.3% , followed at a long distance by the  Portuguese market  with 4.3%, the Irish market (2.6%), the Belgian market (2.3%), the Dutch market (1.9%) and the Romanian market (1.1%).  The rest of the issuing markets do not exceed 1% of representation in any case.

 
Confirmed reservations in  hotel management systems for  the first half of July already exceed 84%, very similar to the rate of reservations for 2023

COSTA BLANCA

The Costa Blanca area  (excluding Benidorm) reached 82.5% occupancy in the second half of June and continues to rise above the 2023 figures, this time by 1.8 percentage points . Thus, the month of June closed with an average occupancy of 81.3%, which represents an increase of 3.8 points compared to the same month of the previous year  (see the weekly evolution of hotel occupancy in the bar graph of the report).

The domestic market is the largest with 56%, leaving 44% for tourists of international origin. Of the latter, the  British market heads the table  with  14.3% , followed by the  Belgian (4.5%), Dutch (3.7%), Irish (2.6%), Norwegian (2.4%) and French (2.2%).  In the following positions, with representations between 2% and 1%, are nationalities such as German, Swedish, Polish, Italian and American.

The first fifteen days of July  are expected to be optimistic since 77% of reservations have already been confirmed , 3 points above what was expected for the same dates in 2023.

 

VALENCIA PROVINCE

From June 15 to 30,  the province of Valencia  improved its figures compared to the first half of June and recorded an occupancy rate of  90.6%,  thereby improving the data for 2023 by 1.2 percentage points.  During this fortnight, the  destination of Valencia city also followed the same trend, recording 90.1%,  while those associated with HOSBEC in  Gandía reached 94%.   (See the weekly evolution of hotel occupancy in the bar graph of the report).

This brings to a close an exceptional month of June in which the province recorded an average occupancy of 89.3% , and in which the city of Valencia stood out by reaching 90.8% occupancy, exceeding in both cases the values ​​of 2023.

In the case of the  province, national and international tourists are practically balanced , with the British, Italian and American markets having shares of over 5%. On the other hand, the  origin of the tourists staying in hotels changes if we analyse the city of Valencia , where the domestic market represents 39.2% compared to the international 60.8%. In this case, the  American tourist gains prominence with 8.4%, followed by the British with 7.8% and the Italian with 7.7%. 

Confirmed reservations in   hotel management programs for the first half of July are at  85.8% in the province and 85.6% in Valencia.

 

PROVINCE OF CASTELLON

The  province of Castellón  ends the month of June with energy  reaching 77.4% occupancy , advancing the 2023 records by 1.1 points. Record with which an average of  73.2% is reached during the whole month of June , which represents an increase of 2.1 percentage points compared to the previous year. (see the weekly evolution of hotel occupancy in the bar graph of the report).

 
National tourists continue  to be the largest in the province,  representing 76.5% of the total.   The remaining 23.5% is international tourism, with the  French market being the most notable with 3%,  followed by the American market with 2.3%. Between 1% and 2% are the Australian, Romanian, Italian, Portuguese, Mexican, British, German, Canadian and Dutch markets.

Confirmed reservations for   the first days of July are already at  71.1% and this figure is expected to continue to increase with last-minute reservations.