


The president of the Generalitat, Carlos Mazón, has valued the "fraternity and solidarity" of the provinces of Alicante and Castellón to face the "immense task" of rebuilding the areas affected by the floods in the "sister province of Valencia".
The head of the Council thanked, during the celebration of the Alicante Night of Solidarity, the "sensitivity and the height of vision" of the business sector of Alicante to "be by the side" of the victims of the province of Valencia
In this sense, he has indicated that the consequences of the floods of the past 29 October may have an impact on the growth of the Community so that "the impulse and the push" of the economy of the province of Alicante are necessary so that " he begins to pull the cart as he knows how to do it".
Thus, the head of the Council has transferred the commitment of the Generalitat to the productive fabric to contribute "to stimulate our economy during the last year" with measures such as the "elimination of the Inheritance and Donations tax and the tax reduction, with nine deductions in the autonomous section of the IRPF for medium and low incomes”.
Likewise, it has rekindled the Council's commitment to tourism "as one of the main drivers of the Valencian Community" with actions such as the repeal of the tourist tax that has contributed to the sector "having one of the best seasons in its history ".
Likewise, Mazón has pointed out other initiatives such as the Bono Viaja+65 program, the reorganization of the housing for tourist use or the AENOR sustainability certification for the Tourism Strategy that reaffirm "our commitment to the future and the competitiveness of the sector and, the protection of the natural environment, cultural heritage and coexistence".
Therefore, he lamented that the tourism sector "is once again the object of suspicion on the part of the central government by putting new obstacles" with the registration of travelers. A measure that "should never have been implemented without the consent of all the actors involved" and whose consequences "can be especially negative for SMEs".
Alicante, the great forgotten of the central government
During his intervention, the head of the Council highlighted "the rate of growth of Alicante" in the last year despite the "tremendous injustice of being for the second consecutive year the province that received the least investment from the central government", at the time who has warned that this situation of occupying the 52nd place out of 52 in state investment "may repeat itself".
In this way, Mazón has returned to demand "key" actions from the State so that the province "continues to maintain its leadership and its contribution to the national economy" and has assured that "Alicante does not fail and always returns, multiplied by ten, every penny of investment he receives".
In this line, he has claimed the second runway for the Alicante-Elche Miguel Hernández airport and its rail connection. Likewise, he has demanded the central executive to sit down and talk "seriously, rigorously and with the technical and scientific guarantees about water beyond applying cut after cut to the Tajo-Segura transfer".
The Council's commitment to the province
Faced with this, the head of the Council highlighted the commitment of the Generalitat to projects such as the expansion of the Torrevieja marina, the improvement of the CV-95 road, the Central Station of Alicante, the construction of the Ronda Sur de Elche , as well as the bet for the delivery of the tram to the capital of Ilicita or the tender for the planning study of the Gandia-Oliva-Dénia section of the TRAM.
Likewise, he has called for "consensus and dialogue" so that the province of Alicante has a large inter-university campus of Health Sciences as a result of the agreement between the universities of Alicante and Elche. "An initiative that allows the province to occupy a vanguard position both in biosanitary research and in the training of the doctors of the future who will be absolutely necessary", he added.
Award-winning
The president highlighted the figure of Toni Mayor as "a great reference for the entire tourism sector" and pointed out that the awarded companies are an example of "how the genius and ingenuity of the Valencian Community is able to overcome any obstacle and are beacons of the good business practice".
In this edition, the Chamber of Commerce has awarded in the area of Business Innovation ex aequo es para Baleària, from Dénia, and Nax Solutions, from Alicante. In the Tourism category the award goes to Magic Costa Blanca Hotels & Resorts in Benidorm. The Intellectual Property award went to the company Vigar, from Gata de Gorgos.
In the Trade category, the award went to Carnicerías Gombao de Elda. The equal award for Internationalization went to Actiu, from Castalla, and TM Grupo Inmobiliario, from Torrevieja, while the award for Industry went to Panter, a company from Callosa de Segura.
In addition, the Benidorm hotelier and former president of HOSBEC, Toni Mayor, has received the Gold and Brilliant Medal from the Official Chamber of Commerce, Industry, Services and Navigation of Alicante in recognition of a dedicated business and personal career in the tourism industry.
Among those awarded by the Chamber of Commerce, a Special Award has been included in this edition that has recognized the work, commitment and effort of the Military Emergency Unit (UME) and the forces and security bodies of the State that are acting in the areas affected by the floods in the province of Valencia.
BENIDORM: Major Music Festival Returns for 2026
The city of Benidorm is preparing for another busy summer season with the return of the Indiverso Festival, scheduled for 18 July 2026 at the SkyFest venue. Organisers say the event will feature leading indie artists and DJs and is expected to attract thousands of visitors to the resort.
Local officials say the festival forms part of a broader cultural programme aimed at strengthening Benidorm’s reputation as one of Spain’s leading entertainment destinations.
Meanwhile, the city continues to promote its Poniente district redevelopment, with luxury residential towers and smart-city infrastructure positioning the area as a premium investment location on the Costa Blanca.
LA NUCÍA: International Rally Event Returns
Motorsport fans will soon be heading to La Nucía as the Rallye La Nucía Mediterráneo prepares to return to the region. The rally is considered one of the most exciting sporting events on the Costa Blanca calendar and attracts drivers and spectators from across Europe.
Local authorities expect the event to provide a significant boost to tourism and hospitality businesses across the Marina Baixa region.
ALTEA: Cultural Events Continue to Draw Visitors
The coastal town of Altea continues to maintain its reputation as one of the Costa Blanca’s cultural hubs, hosting exhibitions and concerts throughout the year. Recent cultural programmes include art exhibitions and music performances at local cultural centres designed to promote local artists and international talent.
The town’s historic old quarter and arts scene remain key attractions for both tourists and residents.
ALFAZ DEL PI: Infrastructure Updates and Community Notices
Residents in L'Alfàs del Pi have been notified of scheduled maintenance works affecting electricity supplies in some neighbourhoods this week as part of routine infrastructure upgrades.
Local authorities say the work is necessary to improve reliability across the area’s expanding residential zones.
FINESTRAT: Continued Growth in Property Demand
The municipality of Finestrat continues to see strong interest from international property buyers, particularly those seeking homes close to Benidorm’s beaches while living in a quieter setting.
Analysts say the wider Costa Blanca property market remains attractive to foreign buyers, though the market has become more selective and data-driven as investors look for long-term value.
Local planners say residential development in the area continues to expand alongside tourism and commercial infrastructure.
REGIONAL: Festivals and Spring Celebrations Begin
Across the wider Costa Blanca North, towns are preparing for traditional spring celebrations including Fallas festivals, which bring fireworks, music, and cultural parades to communities throughout the region.
These events mark the start of the region’s busy tourism season, with visitors expected to arrive in large numbers over the coming months.
That’s your Costa Blanca update — all the news you need to stay informed this week. Stay tuned for regular updates!



-ts1694419966.png?ts=1773565084)
