The Minister of Innovation, Industry, Trade and Tourism, Nuria Montes, has announced that, after the success of the Benidorm Fest, from the Generalitat "we will once again support the celebration of the festival in 2025".
This is what the head of Tourism has said, after knowing the impact data of the three selection galas to elect the Eurovision representative at the Benidorm Fest that were held last week. In this sense, he assured that "there is no longer any doubt about the Generalitat's commitment to this event, after three editions in which it has been consolidated around a brand of its own".
The impact data shows that 1.97 million viewers followed the broadcast of the Benidorm Fest final on TVE, with a share of 16.6%. In addition, the final of this edition has registered an increase of 90,000 spectators compared to the final of 2023.
Nuria Montes explained that it is a show that "already transcends our borders". In fact, according to the impact data, 25 countries followed the final gala through social networks, where 187,932 mentions were made on Twitter during the gala.
The Minister of Tourism has highlighted that these data, "confirm that the Benidorm Fest is an element of promotion of the city, and of the entire Valencian Community" and has insisted on the fact that this festival has been consolidated in the city of Benidorm "which is why it is the right place for the celebration and this festival is no longer understood in another place".
Likewise, Nuria Montes has highlighted the impact of this musical phenomenon in terms of advertising return and, in this sense, has referred to the advertising impact of this festival, which "is estimated at more than 80 million "Euros".
In this context, he pointed out that the Benidorm Fest "is a product that fits perfectly into our de-seasonalization and music tourism strategy", since it is held in a month considered to be in the low season and "allows us to achieve very positive figures of employment and expenditure and put up, practically, the complete poster".
Finally, Montes recalled "the essential involvement of the Valencian Government in Benidorm Fest 2024" through the collaboration agreement between Turisme Comunitat Valenciana and the Spanish Radio and Television Corporation for the organisation and celebration of Benidorm Fest , with a contribution of 1.5 million euros.