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Nuria Montes says that the Consell will ask Turespaña to carry out promotional actions in the British market aimed at the LGTBI community

 

 

• The Minister of Innovation, Industry, Trade and Tourism has attended the Benidorm Pride parade to promote the LGTBI offer of the Valencian Community
• Nuria Montes highlights the interest of the Valencian Community in promoting the LGTBI product since, according to the World Tourism Organization, it represents the segment with the highest growth rate, 10.3% annually.
• The Minister for Innovation, Industry, Trade and Tourism, Nuria Montes, has announced that “we will ask Turespaña to include, for next year, promotional actions in the British market aimed at the LGTBI community.”

The councillor made these statements at Benidorm  Pride , where she attended to promote the Valencian Community's tourist offer specialising in LGTBI among the attendees.

Nuria Montes explained that within the strategy of promoting tourism products that her department is promoting, “we pay special attention to the LGTBI product, due to its size and its capacity for growth.”

In this regard, he stressed that this is a tourism product that represents “more than 10% of all trips made internationally, with a worldwide expenditure of more than 165 billion dollars and which is growing at a rate of more than 10% each year.”

For this reason, the councillor explained that “we must promote this product not only at a national level, where we already do so at different Pride celebrations, but also in the international promotion that we started this year at the  Manchester Pride  ”, and she recalled that the British market “is one of our main markets and therefore must form part of the strategy, not only of this Ministry but also of Turespaña”.

For this reason, the councillor has announced that “we are going to ask the Spanish Government to include specific actions for the LGTBI community in the United Kingdom”, since as she explained “it is a growing tourist segment, and our intention is to position ourselves as a reference destination for this group in our main international source market”.

The head of Turisme has recalled that “our presence at  Manchester Pride  opened the possibility of this product being incorporated into Turespaña's 2025 Marketing Operational Plan”, and has stressed that “we believe that, together with the Spain brand and other destinations that also have interests in LGTBI tourism, we can promote and have a very important presence of the product in an international market where we must be united”.

At the next Annual Convention of Turespaña, which will take place next October in Tenerife, the Consell will ask Turespaña for a coordinated strategy with the Government of Spain to promote promotional actions in the United Kingdom aimed at this segment. It should be noted that, at this convention, the planning of the 2025 Marketing Operational Plan will begin.

According to figures from the World Tourism Organization (UNWTO), the LGBTI community represents 10% of all international travelers, spending 165 billion dollars annually worldwide. It also represents the segment with the highest growth rate, 10.3% annually.

Nuria Montes made these statements at the Benidorm  Pride Grand Parade , where Turisme Comunitat Valenciana is collaborating with Benidorm City Council and RTVE with a Benidorm Fest themed float.

The head of Tourism has highlighted the commitment of the Consell to LGBT tourism and has stressed that in addition to being a tourist product, it is also “a product of values, solidarity, transversality and diversity”.