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Occupancy rates in April above 75% in destinations such as Valencia and Benidorm

 

• Confirmed reservations promise an even more favorable second fortnight

 

HOSBEC's Bigdata department analyzes the data from the first half of April, finding in all the destinations and areas analyzed below the records reached in the same period of the previous year. A not alarming fact, since in 2023 Easter was located in these first 15 days of the month, which was an extra boost for the data. 

 

Those associated with HOSBEC located in the city of Valencia recorded the best data with 80.7%, and the province follows the same line, ending the fortnight with 80.5%. In the province of Alicante, the Benidorm destination , with a hotel plant at full capacity that combines more than 43,700 beds, puts the average fortnightly occupancy at 75.6% , while the rest of the Costa Blanca stands at 74. 3% with points like Calpe on the same page (74%).

 

Tourists from the United Kingdom take Benidorm as their favorite destination, representing 45.2% of the total , and also tops the list of international tourists in Valencia with 9.4%. In both cases there is a greater presence of international guests, especially in the city of Turia with a 73.2% total share, with markets such as Germany, the Netherlands and the United States between 8.5% and 9%. 

 

A totally different situation is observed in the province of Castellón where the domestic market predominates with 83.2% . The average occupancy of associates in the region these days is practically 60% below the records for the month of March.

 

As relevant data, the consolidated reservations for the second fortnight of the month stand out, which in most areas and destinations are higher than the occupancy data for this first fortnight . Figures that, if time allows, will grow in the coming days.
 

Below, we offer you a detailed analysis of hotel occupancy in different parts of the Valencian Community.

 

The annual hotel occupancy report prepared by  BigDataHOSBEC  for the following tourist spots in the Valencian Community is now available:

Benidorm
White shore
Province of Valencia
Province of Castellón

You can view the full report at the following link:

Biweekly hotel occupancy evolution report – 1st fortnight April 2024

BENIDORM

The Benidorm destination   slightly exceeds the data from the last fortnight with  75.6% occupancy,  and is 3.6 points away from the 2023 records that included the celebration of Holy Week. (see the weekly evolution of the hotel occupancy in the report bar graph).

 

In the first 15 days of April, the  Spanish market represents 45.2%  of the total compared to 54.8% belonging to the international market, which is led by  the United Kingdom with 41.3%.  Behind the British market and at a long distance, is the Belgian market with 3.3% ,  the Dutch market  ( 2.4%)  and the Irish market ( 2.3%).  The rest of the issuing markets do not exceed 1% representation in any case.

 

The month of April is  expected to end with positive values,  since the volume of confirmed reservations for the last days of the month is already  77% , only 2.4 points below the previous year's data in the same period. 

COSTA BLANCA

The Costa Blanca area  (not including Benidorm) increases its occupancy figure to 74.3%, remaining 3.5 percentage points away from the previous fortnight . In this period, the destination of Calpe stands out with 74% and L'Alfàs del Pi/El Albir with 67.4%.  (see the weekly evolution of hotel occupancy in the bar graph of the report).

 

Tourists  of international origin represent 47.6% of the total , compared to 52.4% nationally.  After the Spanish market, the most prominent nationalities are the  British (10.8%) ,  Belgian (7%)  and  Norwegian (4.6%) . The next most representative, located between 3% and 2%, would be the Dutch, French, Polish, Swedish, German and Irish. 

 

Regarding the  forecast for the last days of April,  76.5% of rooms  are already  reserved, a figure that already exceeds the occupancy of the first half of April by 2.2 points.

PROVINCE OF VALENCIA

From April 1 to 15,  the province of Valencia  recorded an occupancy rate of 80.5%, maintaining the data from the previous fortnight in which there were Holy Week holidays . (see the weekly evolution of hotel occupancy in the bar graph of the report).

 

Domestic tourism  heads the table of nationalities with 43.4% of the total volume,  with the remaining 56.6% belonging to the international market. Segmenting the latter, which is characterized by presenting a great variety of origins, are, with greater representation over the total, German (7.2%), British (6.1%), Italian (5.2%). , and Dutch (5%) . The American and Portuguese are in the following positions.

 

Confirmed reservations in hotel management programs for the second half of the month are already close to 80% , a behavior similar to that of 2023. 

PROVINCE OF CASTELLÓN

During the first half of April, practically all of the hotel establishments associated with HOSBEC in the province are already open. In this way, from April 1 to 15, the province of Castellón has an average occupancy rate of 59.1%.  (see the weekly evolution of hotel occupancy in the bar graph of the report).

 

The  national tourist  remains loyal to the province and on this occasion stands at 83.2%. The remaining 16.8% belongs to international tourism, led by the  French market with 5.8%,  followed by the German market  with  1.7% , the  Italian and British market (1.3%)  and, finally, the Belgian and  Irish with 1% representation in both cases . 

 

For the days from April 16 to 30, there is already a volume of confirmed reservations  of  58.6%,  so it is expected that the data for this fortnight can be improved thanks to last-minute reservations.