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The Generalitat has presented the tourism offer of the Valencian Community in 48 tourist fairs and competitions during 2023

 

• Tourism has managed to successfully cover the consolidated and emerging key markets in the Valencian Community
• He has attended tourism competitions in general and specialized in MICE, golf, cycling, or gastronomy

Turisme Comunitat Valenciana has presented the tourism offer of the Valencian Community in 48 fairs and competitions, both national and international, during 2023.

 

Specifically, during 2023 Tourism has promoted the tourism offer of the Valencian Community in 25 national fairs, among which FITUR or the Mostra de Turisme stand out, and in 23 international fairs in a total of 10 markets, among them the London's World Travel Market or Berlin's ITB.

 

Participation in tourist fairs responds to the objective of being present in those tourist forums that concentrate higher rates of recruitment and that provide an ideal framework for the marketing of tourist destinations and companies.

 

In this way, the strategy for participation in Valencian Community Tourism fairs during 2023 has among its objectives to strengthen and enhance the participation of companies and associations from the entire Community to contribute to the commercialization and promotion of their products. Thus, more than 1,100 companies and associations have participated this year in the Turisme CV spaces in the different tourist fairs and competitions.

 

Another of the objectives of the assistance to the tourist contests is to encourage participation in the main meetings of the sector and in the contests specialized in various products such as MICE, active tourism, golf, nautical or gastroenological.

 

Other promotional activities

In addition to participating in tourism fairs and competitions, Tourism has promoted the Valencian Community through other actions. Thus, through the Annual Action Plan with Turespaña, some 130 promotional actions have been carried out in more than 20 markets.

 

Among the actions carried out, it stands out the organization and management of familiarization trips and press to introduce the destination to tourist operators and media, travel websites, bloggers, or influencers of various markets.

 

Promotion actions have also been carried out aimed at professionals in the tourism sector of the Valencian Community and different markets. Among these actions stand out the 35th OPC SPAIN Congress in Benidorm, the presentation in New York in March, the Advantage consortium Congress held in Benidorm, the promotional action in Edinburgh and London in October, or the II edition of Europe Connect, among other actions .

 

Consolidated products and development of new experiences

Valencian Community Tourism has succeeded in 2023 in covering the consolidated and emerging key markets in the Valencian Community, such as conference, incentive and event (MICE) tourism, golf tourism and holiday tourism.

 

In the case of MICE tourism promotion, the Generalitat has been present at the most important fairs in this sector such as IMEX, IBTM, or Meeting Show. In addition, other consensual actions have been promoted with the Convention Bureaux and sector associations such as familiarization trips for MICE operators in the Valencian Community.

 

As far as golf is concerned, during 2023 Turisme Comunitat Valenciana has promoted this product in the main fairs of the sector and in the main international tournaments such as the Glofmesse Zurich fair, participation in the Iagto European Convention, in the Scandinavian Mixed Fair in Sweden, in IGTM held in Lisbon, or in the Torneo Soudal Open in Antwerp, among other participations.

 

With respect to the development of new tourist products and experiences, Turisme Comunitat Valenciana has participated, through its Creaturisme strategy, in different competitions to promote the tourist products included in the program.

 

Among the actions that have been carried out to promote the tourist products of the Creaturisme strategy, the participation in Fiets & Wandelbeurs, aimed at the general and professional public in Utrecht (Netherlands); attendance at the Bologna Cycling Fair; or that of Mallorca 312, intended for the final public, amateur cyclists; or the Eurobike fair held in Frankfurt. In addition to the organization of meetings with the media in Bilbao and Madrid; or the workshop in Barcelona.

In addition, through the Gastrotourism Network L'Exquisit Mediterrani, the Generalitat has participated during 2023 in the main competitions to promote the gastronomy of the Valencian Community.