Turisme Comunitat Valenciana has participated in the Turespaña conferences aimed at MICE tourism operators in Manchester and Leeds.
This action is part of the promotional reinforcement that the Consell will allocate to this product in 2024, with greater participation in the main events of the sector and in specialised competitions.
The Generalitat, through Turisme Comunitat Valenciana, has participated this week in the MICE Tourism Conference, organised by Turespaña in collaboration with the Spanish Tourism Office (OET) in London, and aimed at operators specialised in this tourism product in cities.
This is the first edition of these conferences, which have had a roadshow format with traveling promotion, and whose purpose has been to bring the tourism offer of meetings, congresses and incentives from different Spanish autonomous communities closer to English operators.
In this way, representatives of Turisme Comunitat Valenciana have presented, throughout this week, the tourist offer, as well as the most relevant news of the destination, before nearly forty specialized operators from the two British cities.
Both cities are, along with Birmingham and London, two of the main centers where the main operators of this type of tourism in the United Kingdom are established. It is also a type of tourism that, given its characteristics (more or less numerous groups, almost always companies, entities and professional associations, needs for spaces and activities at the destination), is, above all, in the hands of specialized operators.
Likewise, the good air connections of the United Kingdom with the Valencian Community, with more than 20 British cities that have direct routes with Valencian airports, in addition to other factors, such as the offer of facilities and accommodation, the climate, the gastronomic offer and of complementary activities, make the Community a very interesting destination for British operators that offer incentives or organize events, conferences or meetings.
MICE 2024 promotional strategy
Given the potential of this product in the Valencian Community, Turisme will reinforce the promotional strategy aimed at meeting and congress tourism during 2024. The objective is to consolidate and position the destination as a benchmark in this sector, considered a key element for tourism deseasonalszation. and diversification of demand.
To this end, among the planned lines of action, the Generalitat will encourage the participation of the Valencian Community in the main events of the sector and in competitions specialized in the MICE product.
In this way, this participation of Turisme CV in the Manchester and Leeds conferences will be complemented this year with the planned participation in the largest MICE event in the United Kingdom, 'The Meeting Show', which will take place in London at the end of June , and which will bring together a good part of the country's MICE professionals.
Likewise, Turisme Comunitat Valenciana will also be present this year at the two largest fairs in this sector in Europe, on the one hand, Imex, which will take place during the month of May in the German city of Frankfurt and, on the other hand, IBTM World, which will be held in November in Barcelona.
Events that will be attended with spaces where the various Convention Bureaux of the Valencian Community, associations and companies in the sector from the three provinces will participate.
Likewise, several familiarization trips for MICE operators are also planned this year to make the Valencian Community's offering known to professionals from different markets, such as Germany, the Netherlands and Southeast Asia, among other actions.