


The project, completed in 2022, involved an investment of 13.98 million and has guaranteed sustainability, accessibility and integration into the urban environment without architectural barriers.
The awards ceremony for the 17th Federation of Public and Auxiliary Works (FOPA) Awards of the province of Alicante last night distinguished the work of Reurbanization and Remodeling of the Infrastructures of the Avenida del Mediterráneo and Surroundings of Benidorm as the Best Work in the Province among those developed in the years 2022 and 2023. An event that was held at the ADDA in Alicante and was attended by the mayor, Toni Pérez, who collected the award.
This project was promoted by the City Council and was carried out by the Temporary Union of Companies (UTE) Orthem and Emortel with an investment of 13.98 million euros. The work was completed in July 2022 and has managed to guarantee sustainability, accessibility and integration in an urban environment without architectural barriers generated with a single platform.
The work was completed with the installation of the well-known technohito, a 22-metre-high structure at the intersection of the avenue and Esperanto Street, which is wrapped in LED screens so that it becomes a large digital screen offering advertising or service information. The work on Avenida del Mediterráneo also included new lighting, green spaces and renovation of street furniture.
Another of the objectives achieved after the remodelling work is the substantial increase in shaded areas, which has led to lower temperatures in hot weather, making walking much more comfortable and pleasant, something to which the decrease in road traffic and the speed limit of 10 km/h have also contributed significantly.
The mayor stressed that the new Mediterranean Avenue “has transformed this part of the city into a public space where technology and innovation invite citizens and visitors to enjoy a friendly and accessible environment.”
In this regard, it is worth remembering that Benidorm City Council has already taken the first steps to carry out the second phase of the remodelling of this avenue in the section that goes from Avenida Europa to Calle Filipinas, for which the subsoil is being studied in order to determine the possibility of building an underground car park before proceeding to tender.
tion into the urban environment without architectural barriers.
The awards ceremony for the 17th Federation of Public and Auxiliary Works (FOPA) Awards of the province of Alicante last night distinguished the work of Reurbanization and Remodeling of the Infrastructures of the Avenida del Mediterráneo and Surroundings of Benidorm as the Best Work in the Province among those developed in the years 2022 and 2023. An event that was held at the ADDA in Alicante and was attended by the mayor, Toni Pérez, who collected the award.
This project was promoted by the City Council and was carried out by the Temporary Union of Companies (UTE) Orthem and Emortel with an investment of 13.98 million euros. The work was completed in July 2022 and has managed to guarantee sustainability, accessibility and integration in an urban environment without architectural barriers generated with a single platform.
The work was completed with the installation of the well-known technohito, a 22-metre-high structure at the intersection of the avenue and Esperanto Street, which is wrapped in LED screens so that it becomes a large digital screen offering advertising or service information. The work on Avenida del Mediterráneo also included new lighting, green spaces and renovation of street furniture.
Another of the objectives achieved after the remodelling work is the substantial increase in shaded areas, which has led to lower temperatures in hot weather, making walking much more comfortable and pleasant, something to which the decrease in road traffic and the speed limit of 10 km/h have also contributed significantly.
The mayor stressed that the new Mediterranean Avenue “has transformed this part of the city into a public space where technology and innovation invite citizens and visitors to enjoy a friendly and accessible environment.”
In this regard, it is worth remembering that Benidorm City Council has already taken the first steps to carry out the second phase of the remodelling of this avenue in the section that goes from Avenida Europa to Calle Filipinas, for which the subsoil is being studied in order to determine the possibility of building an underground car park before proceeding to tender.
Benidorm, Altea and neighbouring towns prepare for a packed week of celebrations and activities
Costa Blanca, Spain – March 2026 – The Costa Blanca is preparing for a vibrant week of events, with resorts across the region offering everything from major festivals and live entertainment to cultural activities and outdoor experiences.
Benidorm
Benidorm is at the heart of the action this week. The internationally renowned Fallas Festival continues until 19 March, bringing fireworks, parades and the traditional “La Cremà”. The resort also celebrates St Patrick’s Day on 17 March, with thousands expected to gather in the Rincón de Loix area for live music, themed parties and all-day entertainment.
Altea
Altea offers a more relaxed atmosphere, with artisan markets, exhibitions and cultural events taking place in the picturesque Old Town. The town remains a popular destination for visitors seeking a quieter, more traditional Spanish experience.
Alfaz del Pi / Albir
Alfaz del Pi and nearby Albir continue to host a programme of local events, including live music, community activities and cultural gatherings, popular with both residents and visitors.
La Nucía
Motorsport takes centre stage in La Nucía this week with the Rally La Nucía, attracting competitors and spectators from across the region for several days of high-speed action.
Villajoyosa
Known for its colourful seafront, Villajoyosa is welcoming visitors with guided tours, coastal walks and its famous chocolate heritage experiences, offering a more laid-back alternative to the larger resorts.
Finestrat
Finestrat provides a quieter escape, with local events, occasional live music and a range of outdoor activities including hiking and excursions to nearby natural attractions.
A spokesperson for the tourism sector said:
"This week really showcases everything the Costa Blanca has to offer – from major international celebrations in Benidorm to cultural and outdoor experiences across the region."
With warm spring weather and a diverse calendar of events, the Costa Blanca continues to attract visitors looking for both excitement and relaxation.



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