The Valencian Community has starred in Hispanic Heritage Day (the National Holiday of Spain) in the United Kingdom. The Generalitat Valenciana, together with the Alicante Chamber of Commerce, through the Council of Chambers, have collaborated with the Spanish Embassy in London to offer the tasting cocktail that was served today in the British capital on the occasion of Hispanic Heritage Day .
The reception at the Embassy brought together 600 guests, including professionals and the media. The three Michelin Star chef Quique Dacosta has prepared paella and seafood rice through showcooking. Attendees have also been able to taste Valencian wines and oils, horchata and fartons and typical desserts from our land made with Xixona nougat and Valencian citrus fruits.
The Minister of Innovation, Industry, Commerce and Tourism Nuria Montes has attended this official reception of the Embassy together with the Valencian delegation traveling to the United Kingdom.
Montes is leading a trade mission to this country this week to visit London and Edinburgh. The councilor highlighted that "the British market is fundamental for our destination and the actions carried out during these days in London are a preview of the intense activity and presence that the Valencian Community will have at the World Travel Market fair in a few weeks."
The Tourism Minister has announced that tomorrow a special promotion will take place in Edinburgh to publicise the destination through an action that will bring the beach closer to citizens.
The head of Turisme travels with the regional secretary of Industry, Felipe Carrasco; the Councilor for Tourism of the Valencia City Council, Paula Llobet; representatives of the Council of Chambers of the Valencian Community, accompanied by a wide representation of businessmen and tourism entities of the Valencian Community, such as APHA, Hosbec and Visit Benidorm, among others.
The United Kingdom is the main source market for foreign tourism for the Valencian Community, and during this year, it has accumulated an increase of 16.5% compared to the previous year, with the notable arrival of more than 1.43 million English people from January to July 2023, according to the latest published Frontur data. Furthermore, the British have spent a total of 1.45 million euros on our destination during the first seven months of the year.