The Minister of Innovation, Industry, Commerce and Tourism, Nuria Montes, has shown her satisfaction after the first three days of Fitur, dedicated to professional activity, and has highlighted that the Valencian Community stand “has registered more than 5,000 meetings” , according to first estimates, a figure close to 20% higher than that achieved in the last edition.
Furthermore, Nuria Montes has highlighted that in this edition of Fitur “we have highlighted the prominence of work meetings” and has stressed that “the number of companies that have participated and the extensive agenda of contacts will strengthen our positioning as a destination.” .
The councilor recalled that in this edition of Fitur "we have presented very positive tourism data for 2023, and we have even better prospects for 2024 that make us very optimistic." In this sense, she explained that last year “we reached 28.5 million tourists” in the Valencian Community and the objective is “to reach 30 million” this year.
Likewise, he highlighted that “the work dynamics that have been evident these days in Fitur and the strength demonstrated by the sector contribute to conveying the message that we are a sustainable, innovative, accessible destination that is committed to quality. and excellence.”
Montes has assured that in this edition "all records for the participation of companies and professional activity have been broken", since more than 500 co-exhibitors have participated, of which 261 have been companies and tourism entities.
In this context, he has reiterated the "firm commitment of this Consell to tourism promotion" and has indicated that in 2024 "we plan to reinforce our promotion and marketing strategy with more than 150 promotional actions in 20 source markets" with the new tourism motto. “'Mediterranean Attitude', a concept that differentiates us from our competing destinations, and that also transmits the spirit of hospitality that we also want to convey.”