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The city of Valencia and Benidorm lead the average occupancy rate for the month of May with 90.8% and 84%

 

 

• The province of Castellón exceeds the 70% occupancy threshold for the first time in all of 2024 with forecasts of 73% for the beginning of June
• The good data is here to stay and a clear reflection of this is the hotel occupancy records for the month of May. A trend that will undoubtedly continue to grow, since the forecast data for the first days of June are already, in most cases, above 80%.

 

Focusing on the province of Alicante, it is observed that the Costa Blanca rises like foam and exceeds the 2023 records by 9.4 percentage points , which finally add up to 82.3% of the monthly average.

 

Going down one step in the analysis, as a sun and beach destination, Benidorm leads the table, scoring 85.4% occupancy during the second fortnight, almost 4 points more than during 2023. Which allows it to close the month with 84%, data that is even higher than that of 2019. Within this typology, destinations such as Calpe and Altea also stand out with figures of 82.6% and 81.2% respectively.

 

The city of Turia continues relentlessly and those associated with HOSBEC stand  at  90.8% during the month of May, thus leading, once again, the analyzed destinations of the Valencian Community. These data are undoubtedly driven by the variety of its cultural offering, its appeal to the MICE market and its typology of an urban destination on the beach. A city in which the international market prevails, with almost 70% of the total share and with the American, British and German markets leading the way.

 

The province of Castellón during the last fifteen days recorded 73.9% occupancy, increasing the records for the same period of the previous year by 6.8 points. More than positive values ​​that are marked, above all, by the 4-star hotels associated with HOSBEC, which score 74.2%. These results result in the province exceeding the 70% threshold in the monthly average for the first time in all of 2024.
 

Below, we offer you a detailed analysis of hotel occupancy in different parts of the Valencian Community.

The annual hotel occupancy report prepared by  BigDataHOSBEC  for the following tourist spots in the Valencian Community is now available:

 

Benidorm
White shore
Province of Valencia
Province of Castellón

 

You can view the full report at the following link: Click Here

BENIDORM

The Benidorm destination  improves the data for the first fortnight and records 85.4% occupancy.  A figure that also improves the records for the same period of the previous year by almost 4 percentage points  (see the weekly evolution of hotel occupancy in the bar graph of the report).

 

Thus, the month of May closes with an average occupancy of 84% , which represents an increase of 2.7 percentage points compared to 2023 and almost 5 points compared to the previous month.

 

International tourists (58.4%)  exceed domestic tourists and  owe a large part of their representativeness to the British market, which accounts for 44.3% of the total volume of tourists who spend the night in hotels.  In later positions are the  Irish market (3.2%), Belgium (2.7%) and the Netherlands (2.6%).    The rest of the issuing markets do not exceed 1% representation in any case.

 

Confirmed reservations in  hotel management systems for the  first days of June already exceed 84%, showing a better rate of reservations than in 2023.

COSTA BLANCA
The Costa Blanca area  (not including Benidorm) continues to add occupancy points and stands at 83.7%,  very notably improving last year's data by 10 percentage points.  This improvement is motivated by  4 and 3 star hotels, which have reached 86.2% and 82.2% respectively. (see the weekly evolution of hotel occupancy in the bar graph of the report).

 

In this way, the Costa Blanca recorded 82.3% occupancy during the month of May, which implies a notable increase of 9.4 points compared to the previous year and almost 7 points compared to April.

 

The domestic market is positioned as the largest with 47.5%, leaving 52.5% for tourists of international origin. Of the latter, the  British market leads the table  with  16.1% , followed by the Belgian (6.5%), Dutch (4%), Norwegian (3.5%) and Irish (3.4%).  In the following positions, with representation between 3% and 2%, are nationalities such as German, French and Polish.

 

The first half of June is expected to be optimistic since it already has 78.3% confirmed reservations , 6.5 points above what was expected for 2023 on the same dates.

PROVINCE OF VALENCIA

From May 16 to 31,  the province of Valencia  recorded an occupancy rate of  88.2%,  a figure very in line with the latest records of the month and which improves the 2023 data by 6.4 percentage points.  During this fortnight, the Valencia city destination continues unstoppable, exceeding 90% occupancy  (see the weekly evolution of hotel occupancy in the bar graph of the report).

 

Thanks to these results, the province of Valencia reaches 88.7% average occupancy during the month of May , 5.2 percentage points more than in 2023. As for the city of Valencia , last year's records are also exceeded by 1.9 points, reaching an average of 90.8% .

 

National and international tourism are in harmony with 48.7% and 51.3% respectively.  The German market leads the table with 5.8%, followed by the United States (5.6%), the United Kingdom (5.4%) and the Netherlands with 5%.

 

The  difference between domestic and international tourists is accentuated in Valencia city, where the national market occupies 31.1%.  The most prominent nationalities at this point are similar to the province with the American market in the lead (9.3%), followed at a short distance by the Dutch (8.3%), British (7.4%) and in fourth German position (7.1%).  

 

Confirmed reservations in   hotel management programs for the first half of June are at  84.5% in the case of the province and at 87.4% in Valencia , in both cases they are already above the forecasts for the same period of 2023.

PROVINCE OF CASTELLÓN

The  province of Castellón  ends the month of May  exceeding forecasts with 73.9% occupancy .  This figure improves the data recorded during the same period in 2023 by 6.8 percentage points (see the weekly evolution of hotel occupancy in the bar graph of the report).

The province of Castellón thus closes the month of May with an average of 70.4% occupancy, improving the 2023 data by 2 percentage points.

 

National tourists remain   the destination's main market with 81.6% of the total volume. The remaining 18.4% belongs to international tourism, which is led by the French market with 5.4%, followed at a long distance by the British with 2.1%, Germany with 1.8%, Italian ( 1.7%) and Dutch (1.2%). 

 

For the days  from June 1 to 15, there is already a volume of confirmed reservations  of  72.8%,  but it is still expected that the data can be improved in the same way as has happened during this fortnight.