Benidorm stands out as a destination this Christmas, with 90% occupancy on New Year's Eve
Christmas season is here, in a month framed within the low tourist season, giving oxygen to the occupancy data on the most important days such as Christmas Eve and New Year's Eve. In addition, this 2023 the holidays have coincided on Sunday and Monday, which has allowed weekend getaways to be extended by one more day during these dates.
For Christmas Eve and Christmas weekend, hotel reservations were lower, since these days are marked by a strong family tradition. However, destinations like Benidorm stand out within the Valencian Community with 77% occupancy during the weekend, reaching 80% on Christmas Eve . The rest of the Costa Blanca stands at 58%, improving the figure from last year 2022 (44%). Regarding the provinces of Valencia and Castellón, they record figures between 30-45%.
On the other hand, the desire to travel and celebrate the last night of the year away from home drives the occupation of the last days of the calendar. Ten days away from putting the finishing touch on 2023, the New Year's Eve weekend already has a volume of confirmed reservations typical of the summer season in destinations such as Benidorm, which already stand at 90% and which are expected to increase during the next week.
The hotels on the Costa Blanca are also dressing up these days with 81.9% occupancy, already registering 87.3% for the same New Year's Eve night and with some of the hotels practically full in destinations such as Calpe and L'Alfàs del Pi.
The hotel industry in the province of Valencia shows a similar trend to the Costa Blanca, recording a volume of reservations for the weekend of 79%, with New Year's Eve at 87.8%. The city of Valencia improves the data of the province by being a tourist attraction, already finding 81.1% of its rooms occupied for the weekend, and this data rising to 86.3% on December 31.
The province of Castellón, despite being the territory with the greatest seasonality, also experiences a significant increase in demand and hotel occupancy for New Year's Eve, reaching around 60% occupancy for the weekend, rising to 63.5%. on the last night of the year.
These data are expected to rise by more than 5 points in some of the areas and destinations during these last 10 days, since New Year's Eve becomes the great attraction of the Christmas period , driven by the sale of dinners, parties and party favors that organized by the hotel establishments themselves.