Last September, the Valencian Community registered an average hotel occupancy of close to 85% on the coast, which is 3.8 percentage points higher than the data recorded in September 2022, according to data from the Summer Occupancy Survey carried out by Turisme Comunitat Valenciana to a representative sample of hotel establishments in the three provinces.
The data from this Survey show an occupancy rate of over 75% in hotels in the interior of the Valencian Community, which represents a notable year-on-year growth of 18.9%. In addition, the campsites on the coast of the Valencian Community recorded an occupancy of 65% in September, both in bungalows and pitches, while the tourist apartments managed by companies were occupied by nearly 60% for the entire Valencian Community.
The Minister of Innovation, Industry, Commerce and Tourism, Nuria Montes, has positively valued these excellent results for September, recalling that "it is a strategic month for our destination, which also helps us mark a trend towards deseasonalization."
In this sense, he stated that “initiatives such as the launch of the second period of the 2023 Travel Bonus, which started in September and will be valid until December, together with the good temperatures that have led to last-minute reservations, have allowed extend summer occupancy”; and thus register considerably high percentages in “all destinations and accommodation types,” added Nuria Montes.
Professional Travel Bonus Table 2024
Along these lines, the head of Turisme has ensured the continuity of the Travel Bonus in 2024, a program, which in her opinion “is very attractive and useful for Valencian citizens, who have the opportunity to enjoy and get to know our destination with great advantages.” .
In fact, this Tuesday the Regional Minister chaired the first professional and business Roundtable of the 2024 Travel Bonus, “through which we will jointly design next year's program that will contemplate new developments, agreed upon with the entire sector of the Valencian Community. ”, he pointed out.
And furthermore, as reported by Montes, the new edition will address two objectives, “maximizing the economic and social effects of the program, with an eye toward the progressive increase in deseasonalization and employment”; as well as “increase, in a substantial way, the number of users who can be accredited and benefit from this initiative,” he added.
September hotel occupancy by area
According to the data from the aforementioned Survey, on the Castellón coast, the occupancy rate by beds stood at 70% last September, while the hotels on the Alicante coast, not including those in Benidorm, registered a occupancy greater than 88%.
In addition, hotels in the city of Valencia recorded the highest occupancy with 90%, 2.8% more than in September 2022; and Benidorm exceeded 89%, which is 4 points more year-on-year.
Regarding occupancy in interior hotels, the data show that in the interior of Castellón the estimated occupancy rate by beds for the month of September was 65%. In the interior of Valencia the estimated occupancy exceeds 85%, while for the interior of Alicante the estimated occupancy reaches close to 74%.