The month of February arrives with fresh air leaving very positive figures, especially in the coastal destinations of the province of Alicante where in some cases values of 85% have been reached, as in the case of Calpe or 75% in Benidorm.
Without a doubt , the celebration of the carnival, the final of the Benidorm Fest or the traditional Valentine's Day for which many hotels launch their romantic packages as an attraction, have driven the increase in this data. And it should be noted that all the destinations and areas analyzed have improved their figures not only compared to the last days of January, but also for the same period in 2023.
The high temperatures and the predominance of clear skies typical of the month of April, encourage the pace of confirmed reservations for the second fortnight in all points, already standing above 65%, and in many cases exceeding today's data. occupation noted this fortnight. This positive trend causes hotels located in areas marked by strong seasonality, such as the province of Castellón, to end their closure periods and begin to oil their machines for the return to activity.
Regarding the origin data, it is worth highlighting the importance of the international market, which generally represents 50% , growing in some destinations such as Benidorm to practically 60% or representing 35% in areas such as the province of Castellón. where the domestic market is usually between 75% -80%. The growth and greater weight of foreign nationalities is generalized in the Valencian Community as has been seen in the latest passenger records for the month of January at the airports of Valencia and Alicante – Miguel Hernández, in which international tourists represent more than one 70% and 80% of the total respectively.
Below, we offer you a detailed analysis of hotel occupancy in different parts of the Valencian Community.
The annual hotel occupancy report prepared by BigData HOSBEC is now available for the following tourist spots in the Valencian Community:
Benidorm
White shore
Province of Valencia
Province of Castellón
You can view the full report at the following link:
Biweekly hotel occupancy evolution report – 1st fortnight February 2024
BENIDORM
The Benidorm destination registers 75.5% occupancy from February 1 to 15. The data rises considerably compared to the last days belonging to January (67%), and to the same period in 2023, where the registrations stood at 67.5%. (see the weekly evolution of hotel occupancy in the bar graph of the report).
Regarding nationalities, the domestic market represents the largest proportion with 43.8% , leaving the remaining 56.2% to international guests. Within the latter, the British tourist is in the lead with 39.6% , followed by the Belgian with 4.6% , the Irish (1.9%) and the Polish (1.3%) . The rest of the issuing markets do not exceed 1% representation in any case.
For the closing of the second month of the year, there is already a reservation forecast of 74.6%, above the occupancy figures for this fortnight and with a view to being exceeded.
COSTA BLANCA
The Costa Blanca area (not including Benidorm) records an occupancy rate of 73.4%, far exceeding the 2023 data by 10 percentage points (63.3%) . Very positive data for some destinations such as Calpe that become a tourist attraction in celebrations such as Valentine's Day, helping to boost their figures above 85% in this first fortnight. (see the weekly evolution of hotel occupancy in the bar graph of the report).
Tourists of international origin represent 53.3% of the total , compared to 46.7% nationally, which maintains data similar to those of the previous fortnight. After the Spanish market, the most prominent nationalities are the British (12.3%) , Belgian (10.3%) and Norwegian (7%) . The next most representative, located between 4.5% and 2%, would be the Dutch, French, Polish and Italian.
Regarding the forecast for the last days of February, there are already 67.9% of rooms reserved, a figure that will surely increase with last-minute reservations.
PROVINCE OF VALENCIA
From February 1 to 15, the province of Valencia recorded an occupancy rate of 69.8% , exceeding not only the data from the previous fortnight, but also the records belonging to the same period in 2023 by 4.4 percentage points (65.4 %) . (see the weekly evolution of hotel occupancy in the bar graph of the report).
Domestic tourism represents a market share of 51.5 % , being the largest market in the province. In the remaining 48.5% belonging to the international market , characterized by its heterogeneity of nationalities, Italy is the leader with 5.5% of the total volume. In the following positions are the German market (4.9%), the United Kingdom (4.5%), the United States (3.9%) and the French and Dutch markets, both with 3.7%. Between 3% and 1% are markets such as Chinese, Belgian, Ukrainian or Portuguese.
The occupancy forecast for the second half of February is set at 65.4% , showing the boost in these data thanks to the carnival holiday.
PROVINCE OF CASTELLÓN
During the first half of February, seasonal closure periods begin to come to an end, registering the return to activity of some of our associates. In this way, from February 1 to 15 the province of Castellón is at 61.3%, with flights similar to those of the first fortnight of the year. (see the weekly evolution of hotel occupancy in the bar graph of the report).
The national tourist remains loyal to the province and on this occasion it stands at 65%. The remaining 35% belongs to international tourism, led by the German market with 6.5%, followed by the French market with 4.5% , the British market (4%) , Italian market (3.4%) and the Dutch market (2 ,5%).
As a peculiarity for the next fortnight, there is already a volume of confirmed reservations of 69.6%, above what has been recorded these days.