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The president of the Alicante Provincial Council, Toni Pérez, will maintain an intense agenda of meetings with professionals from the sector during the FITUR, which is held in Madrid from today, January 24 to 28.

 

The Costa Blanca finalises its presence at the 44th edition of FITUR with a strategy focused on accessibility , sustainability and innovation and with a focus on strengthening air connectivity , both with traditional destinations and with other emerging markets through new links . The president of the Alicante Provincial Council, Toni Pérez , will maintain an intense agenda of contacts this week with operators and professionals in the sector in what has become the largest international tourism fair in the world .

 

During the event, which will be held from from today, January 24 to 28 at IFEMA, Madrid , and which this year will break its own record by bringing together 9,000 participating companies , 152 countries and 806 exhibitors , the Alicante Provincial Council will bring together a complete cultural offer, environmental, sports, nautical, leisure and gastronomic of the 141 municipalities of the province.

 

This was stated by the president of the institution, who has advanced the main strategic lines of the autonomous organization in a year that, according to forecasts, will lay the foundations for the consolidation of tourism . “ The good prospects that the sector shows in 2024 lead us to take advantage of our presence at FITUR to close agreements with tour operators and show them our potential as an accessible, sustainable and innovative destination, qualities that are increasingly in demand by both visitors and agencies.” that operate when closing vacation packages ,” he indicated.

 

“ We are at a time when the tourism industry shows the world its muscle and potential and we must lay the foundations for the consolidation of a sector that in the province of Alicante acts as an economic engine for the rest of the Valencian Community ,” said the president, who will be accompanied during the different work days by the head of the Costa Blanca Board of Trustees, José Mancebo .

 

Toni Pérez has also pointed out that this event constitutes “ the first annual event on the calendar for professionals, a space in which receivers and broadcasters will test the latest global tourism trends and meetings and promotional actions will be closed .”

 

The Provincial Tourism Board attends the fair with a format similar to that of previous years , in which the autonomous body of the Provincial Council will act as an umbrella uniting the offer of the 141 Alicante municipalities . Costa Blanca will have a space of 205 square meters within the Comunitat Valenciana stand, located in pavilion 7 . As in 2023, the entity will have an area of ​​customer service counters , another 'Zero Waste' digital information area for downloading digital brochures, another professional area aimed at meetings and meetings and finally an enclave for presentations , through of a video wall .

 

The Costa Blanca breaks its record this year by bringing 33 municipalities in person , with its own technician at the counter, as well as some 60 locations that will hold various press conferences, presentations, tastings, tastings and also animations , both during the professionals and during the weekend open to the public .

 

Likewise, the tourist entity will participate in the FITUR LGTBQ+ sections , with an 18 m2 counter inside the Turisme Comunitat Valenciana stand; FITUR CINE , with a presence at the Fitur Screen stand to promote the province as a destination for filming and audiovisual projects, and FITUR SPORTS , whose purpose is to disseminate the potential of the Alicante municipalities as a sports destination and for holding large events.

 

The Provincial Council will deploy a wide range of activities grouped by segments and products , among which sports and active tourism, festivals, gastronomy, culture, nature or technology stand out , without forgetting the flagship of the province, sun and beach .“ We come to Fitur with many expectations and with rigorous and sustained work over time to implement the quality and services of our tourism sector ,” said Toni Pérez, who has assured that this will be a Fitur “ historic of consolidation, projection, of agreements and an increase in visitors that will serve as a lever to achieve historical figures such as the one recorded by our Alicante-Elche Miguel Hernández Airport in 2023, with more than 15 million passengers .”

 

Finally, the director of the Provincial Tourism Board, José Mancebo , has assured that the province “ is a tourist destination in which many national and international markets have put the focus of attention on the professionalism, quality and proposals of our sector, which “It allows us to continue drawing up plans and strategies that open us to new markets and increase the arrival of tourists .”

 

Costa Blanca Day, opening day
The Provincial Tourism Board will celebrate 'Costa Blanca Day' on today, January 24 , the opening day of Fitur. The main event will take place in the Central Plaza of the Valencian Community space at 11:00 a.m. , where the 'Costa Blanca for everyone' project will be presented , a novel proposal that allows the province's offer to be disseminated in an inclusive way. and adapted to all types of audiences and tourists.

 

As José Mancebo has detailed, following the central axes of the provincial tourism strategy, the event, which will be closed by the president of the Generalitat, Carlos Mazón , will have a special impact on two blocks in which the entity's proposals on mobility and connectivity , as well as sustainability, accessibility, innovation and digitalisation .

 

That same afternoon, the special day of the Costa Blanca at FITUR will conclude, as explained by the director of the autonomous body of the Provincial Council, with a gastronomic promotional event in the center of Madrid aimed at showing the culinary wealth of a province that has fifteen stars Michelin distributed among eleven establishments.

 

Costa Blanca Agenda at FITUR

Throughout the fair, both the president of the Alicante Provincial Council and the director of the Provincial Tourism Board, José Mancebo , accompanied by Costa Blanca technicians, will take advantage of their presence to establish lines of collaboration with tour operators, incoming companies, airlines, portals tourism and prescribers , in addition to holding work meetings with strategic partners for the reactivation, consolidation and increase of tourism activity.

 

From Wednesday to Friday, dedicated to professional days , the Costa Blanca video wall will host different presentations from the municipalities of the province, which will take place uninterruptedly , in addition to culinary tastings in the showcooking area and other activities in the Presentation Room .

 

The detailed agenda by hours and events is published on the website www.costablanca.org .

Likewise, culture will also have a relevant presence in this event with the presentation, on Thursday, January 25 at 11:00 a.m. on the video wall of the Costa Blanca stand, of the new MARQ exhibition 'Dynasties. The first kingdoms of prehistoric Europe'.

 

Finally, during the weekend, dedicated to the final public , different entertainment activities will be carried out from Costa Blanca , among which a raffle for a stay and destination experiences in the province stands out.