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The second half of April “shifts into fifth gear” and increases the rate of occupancy in the destinations of the Valencian Community

The second half of April causes a change of pace in occupancy figures and improves the first days of the month between 3 to 8 percentage points. Although the first days of April were somewhat tortuous with the omen of bad weather, the monthly averages manage to rise, bordering on, and even maintaining, the 2023 data in most of the areas analyzed. 

Benidorm is taking off, adding 7.9 points to its scoreboard compared to the first fifteen days of the month. It thus reaches 83.3% biweekly occupancy, highlighting the presence of the British market, which grows to 46.2%, giving a greater range of representativeness to international tourists who achieve a volume of 60% of the total.

The city of Valencia joins this behavior in which international tourism takes the lead with 66.6% representation, with the Italian (10.1%) and British (9.2%) markets leading the list. of origins. It is worth highlighting the occupancy of 4-star hotels, which scores 94.6% and which undoubtedly boosts the biweekly occupancy of the destination, which reaches 91.7% .

The Costa Blanca area and the province of Castellón also increase hotel occupancy levels compared to the first half of April, but they do so at a more moderate rate. They also register good data with 77% and 63.6% respectively. The Costa Blanca also shows a greater presence of international tourists with 54%, while the province of Castellón, on the contrary, maintains the national market as the leader with 73.8% of the total share. 

The forecasts for the beginning of the month of May are positive , with most areas already above 70%. Thanks in large part to the May long weekend that residents of the Community of Madrid are currently enjoying and which has skyrocketed occupancy rates in destinations in Benidorm and Valencia to over 85% during these days (from May 1 to 5).
 

Below, we offer you a detailed analysis of hotel occupancy in different parts of the Valencian Community.

 

The annual hotel occupancy report prepared by  BigDataHOSBEC  for the following tourist spots in the Valencian Community is now available:

Benidorm
Costa Blanca
Province of Valencia
Province of Castellón

 

You can view the full report at the following link:

Biweekly hotel occupancy evolution report – 2nd fortnight April 2024

BENIDORM

The Benidorm destination   picks up pace, adding 7.9 percentage points to the previous fortnight, allowing it to score 83.3%. This last period improves the average for the month, which stands at 79.2%, remaining slightly below what was recorded in 2023 (81.9%). (see the weekly evolution of hotel occupancy in the bar graph of the report).

 

British tourists prevail over the domestic market and score 46.2% compared to 39.7% for Spanish tourists. In this way, tourists of international origin tip the balance with a representativeness of 60.3% . Very far from the British share, is the Irish market with 3.5%, Belgian 2.9% and Dutch with 2.7%.  The rest of the issuing markets do not exceed 1% representation in any case.

Confirmed reservations in the hotel management systems for the first days of May are already close to 80%, reinforcing this good data thanks to the May long weekend enjoyed by the Community of Madrid, which raises the figures these days to 85% (from May 1 to 5).

COSTA BLANCA

The Costa Blanca area  (not including Benidorm) improves the data for the first fortnight of the month with 77% occupancy, which allows it to close April with 75.7%, just 1.2 percentage points from the same period from the previous year .   Highlighting the destination of Calpe with 76.4% monthly occupancy, which exceeds the average data for the tourist area.  (see the weekly evolution of hotel occupancy in the bar graph of the report).

 

The domestic market is positioned as the largest with 46.1%, leaving 53.9% for tourists of international origin. Of the latter, the British market heads the table with 12% , the Belgian market with 6.9%, the Norwegian market with 5.5% and the French market with 5.1% . In the following positions, with representation between 3.5% and 2%, are the Dutch, German, Irish, Polish and Swedish.

 

The beginning of May is expected to be optimistic since it already has 74.4% confirmed reservations , 5.3 points above what was expected for 2023 on the same dates.

PROVINCE OF VALENCIA

From April 16 to 30,  the province of Valencia  recorded an occupancy rate of  87.3%, raising the records for the first fifteen days of the month by 6.8 percentage points . The balance between both fortnights results in a monthly average of 83.7%, remaining 1.7 points away from the same period of the previous year (see the weekly evolution of hotel occupancy in the bar graph of the report).

Domestic and international tourism  is perfectly balanced with a 50% total share in both cases.  Segmenting the latter, which is characterized by presenting a great variety of origins, are, with greater representation of the total, the  Italian market (6.8%), German (6%) and British (5.3%) . In the following positions above the 3% representation are the Dutch and French.

 

Confirmed reservations in   hotel management programs for  the beginning of May are at 79.7% throughout the province , a behavior similar to that of 2023. 

Valencia, a city that recorded 91.7% in the last fortnight of April,  with a greater variety of origins than in the province, with the Italian market (10.1%) and the British market (9.2%) at the forefront, already has a volume of reservations for the first days of May of 84%

PROVINCE OF CASTELLÓN

From April 16 to 30, the province of Castellón has an average occupancy rate of 63.6%, which represents a growth of 4.5 percentage points compared to the previous fortnight and closes the month with 61.4%. (see the weekly evolution of hotel occupancy in the bar graph of the report).

The  national tourist  remains loyal to the province and on this occasion stands at 73.8% . The remaining 26.2% belongs to international tourism, led by the  French market with 8.3%,  followed by the  German market  with  2.6% , the  Italian market (2.2%) and the British market (2.1%)  . These, with between 2% and 1% representation, we find the  Korean, Romanian, Belgian, Portuguese and Dutch markets. 

 

For the days  from May 1 to May 15, there is already a volume of confirmed reservations  of  63%,  but it is still expected that the data for the fortnight can be improved thanks to last-minute reservations.