Turisme Comunitat Valenciana grants in 2023 a total of 317,572.54 euros through the call for aid intended for the fight against intrusion in tourist accommodation in the Comunitat Valenciana, according to a resolution published this Thursday in the Official Journal of the Generalitat Valenciana , in number 9707.
Specifically, there are six beneficiary associations and entities in the Valencian Community that receive this aid, which ranges between 20,000 and 100,000 euros and allows them to subsidise a maximum of 90% of the expenditure on advertising campaigns in the media and other supports of dissemination that promote responsible tourism.
The Minister of Innovation, Industry, Trade and Tourism, Nuria Montes, has recalled that these grants are intended to encourage measures and actions that "avoid fraud in the Community's tourist accommodation offer".
Montes thanked the work and commitment of the projects that have been developed throughout this year, to boost responsible tourism, and advocated to "continue to fight against illegal tourist accommodations, which are a threat to the our destination", he added.
For the head of Tourism, "this type of accommodation is a problem that has grown alarmingly in recent years and has a negative impact on society, the economy and the quality of life of citizens".
In this sense, Nuria Montes has stressed that "to avoid their proliferation, in addition to this call for aid and support to the tourism sector, we will update the regularised housing register taking into account the cadastral reference". Likewise, he emphasised "using new models of artificial intelligence, with bots that are checking 24 hours a day what is being traded illegally in order to subsequently implement it".
In the same way, Montes recalled that "Tourism will be particularly rigorous in the sanctioning regime", pointing out that "any irregularity detected in tourist accommodation will be sanctioned, and will be closed and removed from the tourist equation".
Some of the favorable projects of the call for aid against intrusion in the tourist accommodation of the Valencian Community, previously mentioned, are, among others, 'Superhosts' of the Provincial Business Association of Hospitality and Tourism of Castelló; We Respect-Be Legal, from the Association of Housing for Tourist Use in Valencia (Viutur), and the campaign against intrusion by the Provincial Association of Hotels in Alicante.
It should be noted that all these actions take place throughout this year 2023, and range from advertising campaigns in online and offline media, as well as advertising in other media, such as television ads, media written, radio and Internet.
Also, these grants also allow subsidizing the edition of brochures, leaflets, triptychs, posters, fences, banners and other large formats that promote responsible tourism. In addition to forums, seminars and meetings, linked to the campaigns of this program.