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Turisme Comunitat Valenciana launches a digital dissemination campaign to support the third edition of the Benidorm Fest

 

This new campaign is underway until February 3, which includes the dissemination of content in different formats, and the creation of a specific Benidorm Fest 2024 Week website.

The festival's programming and events can be followed on Turisme's social networks with the hashtag #BenidormFest2024

In addition, participating artists from the Valencian Community, as well as their hometowns, will be promoted through this campaign.

Nuria Montes points out that the objective is to “create expectation and encourage people to follow the festival”, consolidated as “one of the great events for the tourism promotion of the Valencian Community”

Turisme Comunitat Valenciana will disseminate through its digital channels the programming and events related to the next edition of the 'Benidorm Fest', the great musical event that the capital of the Costa Blanca will host from January 30 to February 3, and in the that the representative of Spain in Eurovision will be chosen.

 

In this way, Turisme Comunitat Valenciana has prepared a dissemination campaign in digital media aimed at the regional, national and international market, and which will remain active until the Final Gala, on February 3.

 

The Minister of Innovation, Industry, Commerce and Tourism, Nuria Montes, who hopes that “possibly this year the best edition of the Benidorm Fest will be held”, reaffirms the consolidation of this event as “one of the great events for the tourism promotion of the Valencian Community”, he assured.

 

He also highlighted "the essential involvement of the Valencian Government in Benidorm Fest 2024", with a contribution of 1.5 million euros, which will allow "to make this new edition a reality", Montes stressed.

 

Along these lines, the head of Turisme has stated that with the launch of this digital dissemination campaign to support the third edition of the Benidorm Fest, “we intend to strengthen the Valencian Community as a festival destination” and, especially, “Benidorm as a chosen location for large musical and artistic events,” he added.

 

In this way, it is intended that with this initiative “expectation will be created and encouraged to follow the festival,” indicated the Minister, who has also reported that participating artists from the Valencian Community will be promoted through this campaign, as well as to their hometowns.

“Given the relevance that the event is expected to achieve – Montes continued, content will be prepared in different formats that will keep the followers of the Valencian Community up to date through its channels and social networks.”

 

Likewise, the Minister of Tourism has declared that "a specific page has been created that will be completed with all the details and information of the Benidorm Fest Week 202 4 , among many other actions."

 

Other actions of the campaign

This digital campaign promoted by Turisme Comunitat Valenciana also includes updating the news section of the tourist portal www.comunitatvalenciana.com with informative content about the festival, so that anyone interested in attending can find the necessary information.

 

In addition, a banner has been published that links to the page created ad hoc. For its part, the agenda of the aforementioned portal already has an event with all the necessary information.

Social networks will also echo the festival by publishing, between January 15 and February 3, related information accompanied by the hashtag #BenidormFest2024.

 

To complete this dissemination strategy, a special thematic newsletter has been prepared with information about the festival and the destination, aimed at the regional, national and international market.

 

It is worth remembering that Turisme Comunitat Valenciana collaborates with the Spanish Radio and Television Corporation to promote advertising and tourist communication actions of the Valencian Community on RTVE through the organisation and celebration of the 'Benidorm Fest'. In this edition, the amount of the agreement amounts to 1.5 million euros.