Turisme launches a digital campaign to promote the Valencian Community this Autumn
The Generalitat, through Turisme, is launching a new digital campaign to promote the Valencian Community this autumn under the motto 'The destination of your getaway', and thus take advantage of the opportunities offered by the upcoming festive long weekends to encourage the arrival of visitors.
The Minister of Innovation, Industry, Commerce and Tourism, Nuria Montes, has indicated that “the objective is to boost regional and national tourism in the low season, but with ideal temperatures to get to know the Valencian Community”; a destination that, according to Montes, “is capable of attracting differentiated audiences in search of varied experiences, becoming the place where everything happens, in a setting for active enjoyment.”
The head of Turisme stressed that "through this campaign, we are going to deploy all our reach potential in digital media to show the wide range of plans, activities and landscapes for the long weekends and holidays of October, November and December." “Our purpose is to reach, or even surpass, the national visits of last fall,” added Montes.
It should be noted that in the last quarter of 2022, the Valencian Community received more than 2.8 million national tourists, mostly from the Community itself (1.5 million), followed by Madrid (318,000), Catalonia (236,000) and Murcia (169,000).
This promotion on digital media has a strategy focused on both the municipalities of Castellón, València and Alicante, as well as on the variety of experiences and plans included in the agenda of its web portal. Furthermore, this agenda will be worked on with special emphasis on these periods.
A campaign with the focus on the structuring of the territory
To implement this strategy, a series of resources will be established at a visual level throughout the digital ecosystem that will respect the structure of the territory, with the presence of the three provinces and the inland and coastal areas.
Taking this balance, three contents will be prepared for the portal that provide inspiration and many plans and activities for each of the three bridges, which will be shared in the 'Here and now' section through the corresponding banners. Meanwhile, in the video blog 'Mediterranean in Action' , new content will be proposed with varied proposals such as visits to museums, typical gastronomy, routes and natural sites.
On social networks , itineraries, destinations, experiences, typical recipes... All of this with the necessary frequency to achieve a wide reach and accompanied by the hashtag #ElDestinoDeTuEscapada. A reminder will also be included to download the Kiosco Comunitat Valenciana app , in order to help plan these getaways.
Likewise, newsletters will be prepared , one per bridge, for the national and regional markets, in addition to various actions on travel social networks and digital advertising. With all of this, the aim is to encourage mobility between provinces and visits from other regions of the country by really varied traveler profiles.
he exhibition 'The Science of Pixar' can be visited at the Science Museum from October 6. 'The science of Pixar' is an exhibition designed to offer visitors a unique look at what happens behind the screen and to discover the process used in the creation of Pixar films.
Visitors will begin their immersion with a video that recounts the process Pixar uses to turn an idea into a film, and then they can approach the exhibit and visit, in the order of their choice, the eight sections that they recount Pixar's production process. The interactive exhibit showcases the computer science, math and science concepts used by the artists and computer scientists who help bring Pixar's award-winning films to the big screen.
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