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Turisme promotes the Valencian Community as a welcoming and diverse destination at Manchester Pride

 

 

• The Minister of Innovation, Industry, Trade and Tourism has travelled to Manchester to promote the LGBTQ+ offer of the Valencian Community
• Montes points out that it is one of the “most important festivals in the world” and that the LGTBQ+ segment already accounts for 10% of the market share.

 

For the first time, Turisme Comunitat Valenciana is participating in the Manchester Pride celebrations taking place this weekend. The aim is to promote the Valencian Community's tourist offerings specialised for the LGBTQ+ segment.

The regional minister for Innovation, Industry, Trade and Tourism, Nuria Montes, has travelled to Manchester to promote the Valencian Community's tourist offer as a welcoming and diverse destination for the LGBTQ+ community attending Manchester Pride, “one of the most important in the world”.

Montes stressed that “opening up to this type of tourism not only generates wealth, but also provides an educational element that allows destinations that receive it to begin the path towards a much more diverse and inclusive society.” He also highlighted that this segment already represents “10% of the total share of the tourism market and stressed that “we are the only autonomous community that attends this event, and that includes scheduled meetings with some of the most important tourism agents in Europe.”

In this regard, he highlighted the Consell's commitment to LGBTQ+ tourism and stressed that it is not just a tourist product but "a product of values, solidarity, transversality and diversity."

Councillor Nuria Montes is attending Manchester Pride this weekend, where she has held various meetings to boost promotional activities and the visibility of the Valencian Community in the main international issuing market.

Specifically, this Saturday she participated in a working breakfast offered by the Pride organization, with the organization and participants of Manchester Pride.

In addition, this afternoon the Minister has scheduled a meeting with a representative of the Spanish Tourist Office to analyse promotional activities and the situation of the British market, and has also scheduled a meeting with the tour operator Kuoni Travel to study possible collaborations.

Turisme CV presents the Valencian Community's tourist offer in Manchester in a 9 m2 space in the exhibitor area known as Community Lane at Manchester Price. In this way, the entire tourist offer of the destination is promoted, focusing on the offer most in demand by the LGBTQ+ community. In this sense, the promotion of the celebration of the Gay Games in the city of Valencia in 2026 stands out.

It should be noted that the Spanish Tourist Office is strengthening the presence of the Valencian Community by sharing a stand, where Visit Benidorm, the preferred destination of the British market, is also participating.

Manchester Pride is one of the most important events in the LGBTQ+ calendar in the United Kingdom and represents a privileged framework to promote tourism in the Valencian Community in the main international source market.

A
ccording to figures from the World Tourism Organization (UNWTO), the LGBT community represents 10% of all international travelers, spending 165 billion dollars annually worldwide. It also represents the segment with the highest growth rate, 10.3% annually.

British tourism in the Valencian Community
According to the latest data published by the INE regarding the results of the first half of 2024, the United Kingdom remains the most important nationality for the Valencian Community, with the arrival of 1,419,811 Britons until June, 18.7% more than in 2023.

Furthermore, it is the market that has contributed most to the increase in accumulated foreign spending in the Valencian Community, spending 1,578 million euros during the first six months of the year, 33% more than in the same half of the previous year.