Turisme signs the collaboration agreement with Hosbec to disseminate the offer of the Valencian Community

• Turisme signs the collaboration agreement with Hosbec to disseminate the offer of the Valencian Community
• The objective is to spread the offer of the Valencian Community in national and international markets during this year 2024.
• The agreement includes promotional actions through tourism sustainability, innovation and digital transformation
• The regional secretary of Tourism, Cristina Moreno, and the president of the Hotel and Tourism Business Association of the Valencian Community (Hosbec), Fede Fuster, signed this Tuesday in Benidorm the collaboration agreement between both institutions for carrying out advertising actions , promotion and co-marketing, to disseminate the offer of the Valencian Community in national and international markets.

Through this agreement with Hosbec, the Generalitat allocates a total of 875,000 euros this year in 2024 to promote the tourist offer through three axes of action: destination promotion actions, promotion through tourism sustainability, and actions in matter of innovation and promotion through innovation and digital transformation.

In this way, and within the framework of the first axis of action, actions to promote the destination and tourism products are planned. Co-marketing campaigns will be carried out with tour operators, agencies and airlines in the national and international market; advertising campaigns; social media campaigns; press trips and media appearances; in addition to merchandising.

In the second axis of action, promotion through tourism sustainability and destination safety, two projects are contemplated. On the one hand, the project to offset the carbon footprint, which pursues the objective of positioning the Valencian Community as the first destination that is committed to voluntarily involving tourists in offsetting the carbon footprint of their trip, and for which different actions will be promoted.

The second project contemplates promotion through health security, and to this end, a computer tool has been designed to cover the needs of any tourist accommodation regardless of the number of water facilities it has or its size. Throughout 2024, the pilot project for the use of the tool will be launched, which will allow the maintenance, inspection and treatment programs to be described in a personalized way and for each of the establishment's facilities.

Likewise, through the third axis of action contemplated in this agreement, promotional actions will be carried out through innovation in the sector, promoting Big Data. Thus, work will be done on the implementation of data visualization systems and on expanding products that promote digital transformation.  

In this way, different actions will be carried out such as a new phase of BionTrend , a tool for improving the commercial positioning of the hotel and tourism offer in the Valencian Community. The Destination Insight tool that monitors the supply of tourist homes displayed on marketing platforms will also be promoted, among other actions .