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Valencian Community Tourism launches its digital marketing strategy for Holy Week, Easter, and the May bank holiday.

 

 

• Valencian Community Tourism launches its digital marketing strategy for Holy Week, Easter, and the May bank holiday.
• The campaign highlights traditional Easter celebrations, as well as Easter getaways and family-friendly activities.
• Marián Cano emphasizes that "Holy Week, Easter, and the May bank holiday are key moments for continuing to position the Valencian Community as one of the most attractive destinations in the Mediterranean."

Valencian Community Tourism has launched its digital marketing strategy aimed at travelers planning to enjoy the Easter, Passover, and May long weekend holidays in the Valencian Community. The campaign focuses primarily on the national and regional markets and aims to promote Castellón, Valencia, and Alicante as ideal destinations for these holidays.

The Regional Minister for Innovation, Industry, Trade, and Tourism, Marián Cano, noted that the Valencian Community is a "territory full of experiences, and therefore, we are working to offer travelers a wide variety of options to enjoy our destinations during these holidays. Holy Week, Easter, and the May bank holiday are key moments to continue positioning our region as one of the most attractive destinations in the Mediterranean."

The campaign features various actions on the tourism portal , where two types of featured content are published. The content focuses on Easter celebrations and destinations where you can enjoy them, while the content also presents options for Easter getaways , especially designed for families. This content is available through banners on the portal's homepage, facilitating access to relevant information.

Likewise, the portal's events calendar will include some of the main Easter traditions in the three provinces of the Valencian Community, as well as other cultural activities that may be of interest to families or tourists with children. "Our search engine will allow users to customize their getaways by date, destination, and theme, making each trip unique," Cano explained.

Through its social media channels , Turisme CV will also share available itineraries and featured events, complemented by themed micro-videos highlighting the rich culinary traditions of the Valencian Community during this time of year. All of this content will be published under the specific hashtag #SemanaSanta25, in addition to the official #ActitudMediterránea.

This campaign also includes sending a newsletter with travel and getaway recommendations for the holidays. An advertising campaign is also being launched on social media and search engines, using the slogan "It's more than a destination, it's an attitude," to expand the reach and visibility of the Valencian Community's tourism offerings.