Montes, aware of the recent loss of seats by some airlines regarding the Edinburgh-Alicante connection, advocates "relaunching this route again", since, in his opinion, "there is a lot of stagnant demand, which can be very important during this winter,” he added.
For this reason, the head of Turisme will travel to Great Britain this week, specifically from October 11 to 13, together with the regional Secretary of Industry, Felipe Carrasco; the Councilor for Tourism of the Valencia City Council, Paula Llobet; representatives of the Council of Chambers of the Valencian Community, accompanied by a wide representation of businessmen and tourism entities of the Valencian Community, such as APHA, Hosbec and Visit Benidorm, among others.
Nuria Montes wanted to highlight that the department she directs has prepared “an intense agenda of events and business meetings with innovation agents, and with tour operators and travel agents in London and Edinburgh.” Furthermore, she has announced that “the Valencian Community is going to be the protagonist of Hispanic Heritage Day in the United Kingdom, coinciding with the October 12 Festival.”
Likewise, the Minister has indicated that “we will finish this promotional mission in Scotland, with a specific action in Edinburgh”; where a meeting of the Valencian delegation with the main tour operators in the area is planned, and a street marketing promotional action that will recreate a beach in one of the largest tourist centers in the city.
The United Kingdom is the main source market for foreign tourism for the Valencian Community, and during this year, it has accumulated an increase of 16.5% compared to the previous year, with the notable arrival of more than 1.43 million English people from January to July 2023, according to the latest published Frontur data. Furthermore, the British have spent a total of 1.45 million euros on our destination during the first seven months of the year.
Presentation of the destination in London
The objective of this institutional trip is to attract more visitors from the United Kingdom to the Valencian Community, for this Turisme has organized, together with the Chamber of Commerce of Alicante and Turespaña, a destination presentation of the Valencian Community that will gather on Thursday, October 12 , at the Spanish Embassy in London, to nearly 600 British professionals and media.
In this way, the Valencian Community will star in the celebration of the Hispanic Heritage Festival in the British capital, where the best of Valencian gastronomy will be promoted by the three Michelin Star chef, Quique Dacosta, who will prepare paella and seafood rice through of a showcooking.
During this event, special emphasis will be placed on the promotion of L'Exquisit Mediterrani with the participation of professors from the Network of Tourism Centers of the Valencian Community (CdT). Thus, Valencian wines will be served, horchata with fartons, oil tastings will be carried out and typical desserts from our land will be made made with Xixona nougat and Valencian citrus fruits.
On Friday, October 13, the group of this trade mission headed by the Minister of Innovation, Industry, Commerce and Tourism, will travel to Edinburgh.
Meetings with British companies and tour operators
Throughout the three days of this business tourism mission, Nuria Montes has planned meetings with the most important tour operators in the United Kingdom, such as ABTA (Association of British Tour Operators), as well as meetings with directors of companies such as Innovate UK or the Green Hydrogen Alliance. , among other.
In addition, the head of Innovation, Industry, Commerce and Tourism of the Consell will visit designer furniture companies from the Valencian Community that have a permanent showroom in the city of London such as Actiu, Andreu Worlds, or Porcelanosa in the Clerkenwell area.
The Minister's agenda also includes a meeting with the director of the organizing company of 'The Fifty Best', as well as with the president of the Spanish Chamber of Commerce in London, Eduardo Barrachina, and the Minister of Economy and Commerce of the Embassy of Spain in London, Álvaro Nadal.