The second semi-final of the Benidorm Fest was once again an undeniable success in terms of its dissemination and impact in the media and on social networks. This is demonstrated by the data released this yesterday,Friday, according to which the broadcast on Spanish Television's La 1 attracted 1,039,000 viewers, 34,000 more than the first semi-final, and an audience share of 10.5%. Furthermore, on the social network 'X' (previously Twitter), the Benidorm Fest once again positioned itself as a national and global 'trending topic' in this second gala, from which St Pedro,
María Peláe, Jorge González and Almácor were classified, for compete in the grand final on Saturday alongside Nebulossa, Miss Caffeina, Sofía Coll and Angy Ferández to lift the 'Bronze Microphone' and represent Spain in the next edition of Eurovision.
The hashtags #benidormfestsemi2, #benidormfest2024 and #benidormfest reached first place among national and international trends, with tracking in a total of 24 countries. In fact, during the entire day, 132,703 total mentions were registered, while between 10:00 p.m. and 12:00 a.m., parallel to the broadcast of the gala, there were a total of 104,728, with a potential reach that, according to the social network, could be encrypted. in 437 million people.
Spain, logically, was the country in which the event was followed the most, with a 61.44% audience on social networks. It was followed by Argentina (15.99%), Colombia (6.71%) and the United States (1.93%) as countries with the greatest impact, although 'posts' were also recorded from other more remote areas such as Australia, New Zealand, Canada or Japan, among others. By age groups, the most active in 'X' was the group of people 25 to 34 years old, which indicates, as María Eizaguirre, director of Communication and Participation of RTVE, explained days ago, “that the festival connects in a special way with the young people, as has happened from the beginning and as also happens with Eurovision.” Also noteworthy is the fact that the event's social followers were 59.3% men and 40.7% women.
Regarding the television impact, the second gala of the Benidorm Fest on RTVE reaped a 'share' of 10.5% of screen quota on conventional television, which meant 1.1 points more than in the second semifinal of 2023, and placed this musical competition as the second most watched program in its time slot. The average number of spectators stood at 1,039,000, which represents an increase of 34,000 people compared to the first semi-final and 1.86% compared to the second edition, held in 2023. However, the public channel has indicated that almost 3.3 million viewers followed the musical event at some point during its broadcast, a figure also higher than last year by 3.2%.
Another fact that explains the good reception of the Benidorm Fest is the number of reproductions recorded on the 'Spotify' and 'YouTube' platforms. The eight songs of the artists who competed in yesterday's semifinal – the finalists St Pedro, María Peláe, Jorge González and Almácor, as well as Marlena, Dellacruz, Yoli Saá and Roger Padrós – add up to a total of 5.8 million in both applications of total views, with Marlena leading the way on 'Spotify' (1.4 million) and Almácor on 'YouTube' (425k).
On the other hand, RTVE released the telephone voting data for this second semi-final this afternoon. María Eizaguirre has detailed that 6,365 votes were received, 4,436 of them via SMS and another 1,939 in calls. Of them, the singer Jorge González was the favorite among the public, with 1,399 votes, which represents almost 22% of the total.
Order of performance in the final
The eight qualifiers for the grand final participated this Friday in a press conference that took place in the Plaza de El Castell, together with the Director of Communication and Participation of RTVE and in which the public, among others, attended. Mayor Toni Pérez and the Councilor for Festivals and Events, Jesús Carrobles.
At this event, the draw for the order in which the finalists will participate in at tonights gala was also carried out, for which the winner of the second edition of the Benidorm Fest, Blanca Paloma, acted as the innocent hand.
As luck would have it, María Peláe was in charge of opening the gala, singing in first position. Following her will be St Pedro, Angy Fernández, Jorge González, Nebulossa, Sofía Coll, Miss Caffeina and, finally, Almácor, who will close the performances competing to be in the Eurovision Song Contest next May in Malmö, Sweden.